📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Hanes
🔹 Location: Kew, Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing all elements of the Bonds marketing calendar
- Managing campaigns, sponsorships, social media, content production, and PR
- Participating in annual strategic planning and major cross-company projects
- Leading the Bonds marketing team to bring brand initiatives to life
ASSUMPTION: This role requires a strategic and commercial mindset, with a strong focus on consumer engagement and brand building.
📋 Key Responsibilities
✅ Oversee all elements of the Bonds marketing calendar, including:
- Campaign management
- Sponsorships and experiential marketing
- Social media strategy and execution
- Content production and management
- Public relations and communications
✅ Participate in annual strategic planning for the Bonds brand
✅ Lead cross-functional teams to deliver marketing projects and campaigns
✅ Collaborate with agencies and stakeholders to execute marketing initiatives
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 7 years in brand marketing or merchandising, with significant retail exposure
Required Skills:
- Proven experience in brand marketing and merchandising
- Strong project management skills
- Commercial acumen and analytical skills
- Excellent communication and stakeholder management skills
- Experience working with agencies and cross-functional teams
Preferred Skills:
- Experience in the apparel industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the retail and apparel industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (based on industry standards for mid-senior level marketing roles in Melbourne)
Benefits:
- Competitive benefits package
- Global opportunities for career progression
- Collaborative and inclusive work environment
Working Hours: Full-time, Monday to Friday, with flexibility for project demands
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hanes operates in the apparel manufacturing industry, with a focus on everyday apparel for comfort, quality, and value.
Company Size: Hanes is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and development.
Founded: Hanes was founded in 1901 and has a rich history in the apparel industry.
Company Description:
- Hanes is a global leader in everyday apparel, with iconic brands such as Hanes, Bonds, Maidenform, and Bali.
- The company is known for its strong workplace culture, ethical business practices, and commitment to sustainability.
- Hanes offers a collaborative and inclusive work environment, with opportunities for career progression.
Company Specialties:
- Consumer goods
- Brand building and marketing
- Sustainable business practices
Company Website: http://www.hanesbrands.com
ASSUMPTION: Hanes' global presence and strong brand portfolio provide opportunities for diverse and challenging marketing projects.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director and oversees the Bonds marketing team.
Work Arrangement: This role is on-site, with flexibility for remote work as needed.
Growth Opportunities:
- Progression within the marketing function or broader Hanes organization
- Expanding skills and expertise through diverse marketing projects
- Gaining experience working with global brands and cross-functional teams
ASSUMPTION: This role offers opportunities for professional growth and development within Hanes' global organization.
🌍 Location & Work Environment
Office Type: Hanes' Kew office is a modern, collaborative workspace with a mix of open-plan and private spaces.
Office Location(s): Kew, Melbourne, Australia
Geographic Context:
- Melbourne is Australia's second-largest city, with a vibrant cultural scene and diverse communities.
- The Kew suburb is located 8km east of Melbourne's CBD, offering easy access to public transportation and amenities.
- Melbourne has a temperate oceanic climate, with mild winters and warm summers.
Work Schedule: The work schedule is typically Monday to Friday, with flexibility for project demands.
ASSUMPTION: The Kew office location offers a convenient and enjoyable work environment, with easy access to Melbourne's attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or video interview with the hiring manager
- Final interview with the marketing director or other senior stakeholders
Key Assessment Areas:
- Strategic thinking and planning
- Marketing expertise and knowledge
- Communication and stakeholder management skills
- Cultural fit and alignment with Hanes' values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the Bonds brand and marketing calendar
- Be ready to discuss your experience with campaign management, sponsorships, and social media
- Showcase your ability to think strategically and commercially
ATS Keywords: Brand Marketing, Merchandising, Retail Environment, Consumer Communication, Insights Development, Opportunity Analysis, Project Management, Commercial Acumen, Agency Liaison, Cross Functional Teamwork
ASSUMPTION: Hanes' application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Open and honest communication
- Highly collaborative and straight-talking
- Passionate about developing people and brands
Work Style:
- Results-driven and commercially focused
- Adaptable and responsive to changing market conditions
- Strong team player with a focus on collective success
Self-Assessment Questions:
- Do you thrive in a collaborative and inclusive work environment?
- Are you passionate about building iconic Australian brands?
- Can you balance strategic thinking with hands-on execution?
ASSUMPTION: Hanes' culture is open, honest, and highly collaborative, with a strong focus on developing people and brands.
⚠️ Potential Challenges
- Managing multiple marketing projects and campaigns simultaneously
- Balancing strategic planning with day-to-day execution
- Working with cross-functional teams and stakeholders
- Adapting to changing market conditions and consumer behaviors
ASSUMPTION: This role may present challenges in managing competing priorities and balancing strategic thinking with hands-on execution.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position has a stronger focus on campaign management and cross-functional teamwork
- In the apparel industry, this role requires a deeper understanding of retail environments and consumer communication
- Career progression may involve moving into senior marketing roles or exploring opportunities within Hanes' global organization
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and team leadership within the apparel industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Bonds product line
- Managing a cross-functional team to create and implement a sponsorship activation for a major sporting event
- Conducting market research and analysis to identify opportunities for brand growth and innovation
ASSUMPTION: These sample projects illustrate the range of marketing initiatives and campaigns that the Marketing Manager may be responsible for.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Hanes support the professional development and growth of its marketing employees?
- What are the key priorities for the Bonds brand in the next 12 months, and how will this role contribute to achieving them?
- How does Hanes measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: These interview questions are designed to help candidates understand the role's context, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the Bonds brand and marketing calendar
- Be ready to discuss your experience with campaign management, sponsorships, and social media during the interview
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
