📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Canonical
🔹 Location: Remote, EMEA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Home-based with occasional in-person meetings)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for key offerings
- Driving marketing programs to engage prospects and generate opportunities
- Collaborating with cross-functional teams to optimize content performance
- Partnering with various marketing teams to execute integrated campaigns
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Own end-to-end go-to-market planning and campaign execution across key offerings
✅ Develop and lead marketing programs that engage with prospects to drive opportunities and revenue
✅ Collaborate closely with other marketing teams to improve content performance and conversion through data-driven insights
✅ Partner with events, content, paid media, and social media teams to execute integrated campaigns across channels
ASSUMPTION: This role may require occasional travel to attend in-person meetings and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in a marketing role within the technology sector (SaaS or enterprise IT preferred)
Required Skills:
- Data-driven mindset with the ability to evaluate performance and optimize for impact
- Excellent written and verbal communication skills
- Comfortable balancing strategy with hands-on execution, a true self-starter
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with CRM systems (e.g., Salesforce)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager role in EMEA)
Benefits:
- Fully remote working environment
- Personal learning and development budget of €2,000 per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at ‘sprints’
- Priority Pass for travel and travel upgrades for long haul company events
Working Hours: Full-time (40 hours per week) with flexible hours and occasional in-person meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Their platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT.
Company Size: Canonical is a small company with 11-50 employees, fostering a close-knit and collaborative work environment.
Founded: Canonical was founded in 2004 and is a pioneer of global distributed collaboration, with colleagues in 75+ countries and very few office-based roles.
Company Description:
- Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets.
- The company is founder-led, profitable, and growing, with a strong focus on innovation and open source solutions.
- Canonical recruits on a global basis and sets a very high standard for people joining the company.
Company Specialties:
- Open source software and operating systems
- Cloud infrastructure
- Advanced robotics
- AI, blockchain, autonomous cars, and smart things
Company Website: http://www.canonical.com/
ASSUMPTION: Canonical's focus on open source solutions and global collaboration makes it an attractive option for candidates interested in working for a socially responsible and innovative company.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in the technology sector.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role.
Work Arrangement: This role is hybrid, with a home-based location in EMEA and occasional in-person meetings and events.
Growth Opportunities:
- Potential career progression to a senior marketing role or management position
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to work with a global team and gain international exposure
ASSUMPTION: Given Canonical's focus on open source solutions and global collaboration, this role may offer opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Home-based with occasional in-person meetings and events
Office Location(s): Bryngwyn, Monmouthshire, UK (headquarters) and various locations worldwide for in-person meetings and events
Geographic Context:
- EMEA region, with a focus on European markets
- Opportunity to work with a global team and gain international exposure
- Potential for occasional travel to attend in-person meetings and events
Work Schedule: Full-time (40 hours per week) with flexible hours and occasional in-person meetings
ASSUMPTION: While this role is primarily home-based, candidates should be prepared for occasional travel and in-person meetings.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Technical assessment or case study
- Final interview with the team or stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Data-driven decision making
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and Canonical's mission
- Be ready to discuss your experience with marketing automation tools and CRM systems
ATS Keywords: Marketing strategy, go-to-market planning, campaign execution, data-driven, prospect engagement, opportunity generation, cross-functional collaboration, integrated campaigns
ASSUMPTION: Given Canonical's focus on open source solutions and global collaboration, candidates should be prepared to discuss their experience with open source technologies and working in a remote, global team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Openness
- Responsibility
- Customer focus
Work Style:
- Remote and global teamwork
- Data-driven decision making
- Flexibility and adaptability
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you align with Canonical's company values, particularly innovation and collaboration?
- How comfortable are you working in a remote, global team and managing projects across time zones?
- Can you provide an example of a time when you used data-driven insights to optimize a marketing campaign?
ASSUMPTION: Given Canonical's focus on open source solutions and global collaboration, candidates should be prepared to discuss their experience working in a remote, global team and their alignment with the company's values.
⚠️ Potential Challenges
- Occasional travel and in-person meetings may be required
- Working in a remote, global team may present communication and time zone challenges
- Keeping up with the latest trends and best practices in open source technologies and marketing
- Managing multiple projects and priorities in a fast-paced, dynamic environment
ASSUMPTION: While these challenges may arise, Canonical's focus on open source solutions and global collaboration also presents numerous opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in other technology companies, but with a focus on open source solutions and global collaboration
- Compared to other marketing roles, this position may offer more exposure to open source technologies and global markets
- Career progression may lead to senior marketing roles or management positions within Canonical or other open source technology companies
ASSUMPTION: Given Canonical's focus on open source solutions and global collaboration, this role may offer unique opportunities for professional development and growth compared to similar marketing roles in other industries.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new open source product offering
- Creating and optimizing marketing campaigns to engage prospects and drive opportunities in EMEA markets
- Collaborating with cross-functional teams to improve content performance and conversion through data-driven insights
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be required for this role, but the specific projects and tasks may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and channels used to engage prospects in EMEA markets?
- How does Canonical support the professional development and growth of its marketing team members?
- What are the most important priorities for this role in the first 90 days?
- How does Canonical measure the success of its marketing programs and campaigns?
- What is the typical work arrangement for in-person meetings and events, and how are expenses handled?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team dynamics, but candidates should also prepare their own questions based on their research and interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and Canonical's mission
- Be ready to discuss your experience with marketing automation tools and CRM systems
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
