Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Maker Lab

🔹 Location: Singapore, Singapore

🔹 Job Type: Fixed Term Contract

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing campaigns that reflect local culture and deliver measurable results
• Collaborating with internal teams and external agencies to bring campaigns to life
• Partnering with content teams to create campaigns supporting creators, artists, and podcast voices
• Managing local marketing budgets and optimizing campaigns based on performance data
• Staying updated on trends in culture, music, tech, and digital media

ASSUMPTION: This role requires a strategic thinker with a creative mindset, experienced in media planning, creative development, performance marketing, and stakeholder management.

📋 Key Responsibilities

✅ Lead the development and execution of marketing campaigns ensuring they reflect local culture and deliver measurable results

✅ Collaborate with internal teams and external agencies to bring campaigns to life across digital, social, and offline channels

✅ Partner with content teams to create campaigns that support creators, amplify artists, and elevate podcast voices

✅ Own the marketing calendar for the region, aligning campaigns with key cultural moments and consumer behavior insights

✅ Identify and define target audiences to ensure messaging lands with impact

✅ Manage local marketing budgets, ensuring cost efficiency and strong ROI

✅ Use performance data to optimize and iterate campaigns for even greater effectiveness

✅ Collaborate with cross-functional teams including strategy, comms, content, and business development to deliver cohesive, consumer-first marketing initiatives

✅ Stay on top of trends in culture, music, tech, and digital media to keep strategies fresh and locally relevant

ASSUMPTION: The role may involve working on multiple campaigns simultaneously, requiring strong organizational skills and the ability to manage priorities effectively.

🎯 Required Qualifications

Education: BA/BS degree or equivalent experience

Experience: 6+ years of experience in consumer and/or content marketing, brand management, or regional marketing roles, ideally with a strong track record in the Philippines

Required Skills:

• Strategic thinking and creative mindset
• Experience in media planning, creative development, performance marketing, content partnerships, and experiential activations
• Collaborative and organized, with great stakeholder management skills
• Strong communicator with a proactive approach to problem-solving and project ownership
• Proficiency in Google Workspace (Docs, Sheets, Slides) and familiarity with marketing tools and analytics platforms
• Exceptional verbal and written English communication and presentation skills

Preferred Skills:

• Fluency in Filipino (Tagalog)
• Experience working in the music industry

ASSUMPTION: While not explicitly stated, proficiency in local languages may be beneficial for this role due to its focus on the Philippines market.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Estimated based on industry standards for a Marketing Manager with 6+ years of experience in Singapore)

Benefits:

• Health insurance
• Retirement benefits
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in Singapore. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 2015

Company Description:

• Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients
• Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, Maker Lab embeds cross-functional teams of multidisciplinary marketing specialists into clients' ecosystems to help drive business growth and marketing efficiencies
• The company offers various marketing services, including marketing strategy, creative production for digital and content marketing, data analytics, CRM, influencer engagement, and social media management

Company Specialties:

• Social
• Strategy
• UX
• Design
• Copywriting
• Events
• Marketing
• Editorial
• Content
• Talent
• UI
• Creative
• Data analytics

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Maker Lab's focus on embedding teams into clients' ecosystems suggests a strong emphasis on collaboration and integration with client organizations.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth into leadership positions

Reporting Structure: This role may report directly to the regional marketing director or a similar position

Work Arrangement: On-site, with potential for remote work and flexible hours

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Transitioning into leadership roles, such as senior marketing manager or regional marketing director
• Developing expertise in specific areas of marketing, such as content strategy or performance marketing

ASSUMPTION: Growth opportunities may depend on the candidate's performance, the company's expansion plans, and the availability of suitable roles.

🌍 Location & Work Environment

Office Type: On-site, with potential for remote work

Office Location(s): Singapore, with potential for travel to other offices or client locations

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• The Philippines is a target market for this role, with a vibrant music industry and a strong online presence
• Maker Lab's offices are located in the central business district of Singapore, with easy access to public transportation and amenities

Work Schedule: Full-time (40 hours/week), with flexibility for remote work and flexible hours

ASSUMPTION: The work environment may involve frequent collaboration with remote teams and external agencies, requiring strong communication and project management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager or a panel of interviewers
• Final round interview with senior leadership

Key Assessment Areas:

• Cultural fit and alignment with Maker Lab's values
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of marketing campaigns you've led or contributed to, demonstrating your ability to deliver measurable results
• Research Maker Lab's clients and industry focus to show your understanding of the company's priorities and target markets

ATS Keywords: Marketing Manager, Marketing Campaigns, Brand Management, Performance Marketing, Content Partnerships, Stakeholder Management, Project Ownership, Marketing Strategy, Consumer Behavior, Cultural Insights, Marketing Calendar, Media Planning, Creative Development

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.

🛠️ Tools & Technologies

• Google Workspace (Docs, Sheets, Slides)
• Marketing tools and analytics platforms (e.g., Google Analytics, social media analytics, CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Talent-centric mindset
• Collaboration
• Innovation
• Results-driven

Work Style:

• Collaborative and cross-functional teams
• Focus on delivering measurable results
• Adaptability and flexibility in working with diverse clients and industries

Self-Assessment Questions:

• How do you embody Maker Lab's talent-centric mindset in your approach to marketing?
• Can you provide an example of a time when you successfully collaborated with diverse teams to deliver a marketing campaign?
• How do you stay updated on trends in culture, music, tech, and digital media, and how do you incorporate these insights into your marketing strategies?

ASSUMPTION: Maker Lab's focus on collaboration and integration with client organizations suggests a strong emphasis on cultural fit and adaptability.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and prioritization
• Working with diverse teams and clients, requiring adaptability and cultural sensitivity
• Keeping up with trends in culture, music, tech, and digital media, requiring continuous learning and adaptation
• Balancing local cultural relevance with global brand consistency, requiring a nuanced understanding of both local and global marketing dynamics

ASSUMPTION: The specific challenges of this role may depend on the candidate's experience, the company's client portfolio, and the broader marketing landscape.

📈 Similar Roles Comparison

• This role focuses on the Philippines market, whereas similar roles may have a broader regional or global focus
• Maker Lab's talent-centric approach may differ from other agencies that prioritize other aspects, such as scale or specialization
• Career progression in Maker Lab may involve expanding responsibilities or transitioning into leadership roles, whereas other companies may offer different career paths

ASSUMPTION: The specific comparisons may depend on the candidate's experience, the company's client portfolio, and the broader marketing landscape.

📝 Sample Projects

• Developing and executing a marketing campaign for a music festival in the Philippines, targeting local audiences and driving ticket sales
• Partnering with local content creators to amplify an artist's brand and engage with Filipino audiences
• Analyzing consumer behavior data to inform marketing strategies and optimize campaign performance

ASSUMPTION: The specific projects may depend on the candidate's experience, the company's client portfolio, and the broader marketing landscape.

❓ Key Questions to Ask During Interview

• How does Maker Lab support the growth and development of its marketing managers?
• Can you describe a time when Maker Lab successfully adapted a global marketing campaign to a local market, and what challenges were faced?
• How does Maker Lab measure the success of its marketing campaigns, and how are these metrics used to inform strategy and optimization?
• What opportunities are there for collaboration and knowledge-sharing between Maker Lab's offices and teams?
• How does Maker Lab approach working with external agencies and partners to deliver marketing campaigns?

ASSUMPTION: The specific questions may depend on the candidate's experience, the company's client portfolio, and the broader marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of marketing campaigns you've led or contributed to, demonstrating your ability to deliver measurable results
• Research Maker Lab's clients and industry focus to show your understanding of the company's priorities and target markets
• Follow up with Maker Lab within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.