Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Lieber Institute for Brain Development

🔹 Location: Baltimore, Maryland, United States

🔹 Job Type: On-site

🔹 Category: Research Services

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing and evolving the marketing and communications program
• Managing a broad portfolio, from digital strategy and content creation to public relations and events
• Collaborating across departments to advance the Institute’s mission
• Translating complex concepts into engaging and relatable content
• Deepening engagement with primary audiences, including brain donor families, research supporters, investors, and the broader community

ASSUMPTION: This role requires a creative and resourceful marketer with a few years of professional experience who is ready to manage a broad portfolio and play a key role in advancing the Institute’s mission.

📋 Key Responsibilities

✅ Manage and maintain the Institute’s website and social media content in coordination with external partners

✅ Serve as point of contact for outsourced social media partner and write, proof, design, and schedule social media posts and digital marketing campaigns

✅ Draft engaging content such as articles, blog posts, email newsletters, news updates, podcasts, videos and other marketing collateral

✅ Collaborate with fundraising staff to develop donor-focused communications and materials

✅ Use creative strategies to connect with brain donor families, supporters, followers, and community members

✅ Review messaging and campaigns with an eye toward deepening long-term engagement with the Institute, its labs, and researchers

✅ Support the development of a speakers bureau to promote Lieber experts to external organizations, events, and media

✅ Draft and distribute press releases, media advisories, and story pitches

✅ Help manage relationships with media contacts and track coverage

✅ Assist with logistics for interviews, media requests, and leadership communications

✅ Manage ongoing content updates and work on site improvements using platforms like WordPress and Elementor

✅ Monitor website and social media performance using Google Analytics and other tools; share actionable insights

✅ Help manage Google Ads campaigns and optimize for SEO and user engagement

✅ Assist in promoting and executing events such as webinars, research briefings, and fundraising campaigns

✅ Coordinate production of supporting materials including flyers, videos, and presentations

✅ Help with audience segmentation, outreach strategy, and post-campaign analysis

✅ Collaborate with scientists, development staff, and leadership to align messaging and priorities

✅ Manage marketing calendars, timelines, and asset libraries

✅ Help maintain brand standards and ensure visual and messaging consistency across all platforms

ASSUMPTION: This role requires strong organizational and multitasking skills with the ability to manage multiple deadlines independently. A passion for science, mental health, and nonprofit mission-driven work is essential.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Experience: Minimum of 2 years experience in marketing, communications, or a related field

Required Skills:

• Strong writing and editing skills; ability to distill complex topics into accessible and engaging content
• Experience managing websites (WordPress, Elementor, or similar CMS) and social media accounts
• Familiarity with digital tools such as Canva, Mailchimp/Constant Contact, Google Analytics, and Adobe Creative Suite (bonus)
• Comfortable using project management platforms and collaborative tools (e.g., Teams, Google Workspace)
• Strong organizational and multitasking skills with the ability to manage multiple deadlines independently
• Ability to develop, manage, and track relevant performance measures. Strong time management skills, including being able to work with tight deadlines
• Ability to effectively and professionally communicate with all departments and all levels of personnel
• Fluency in written and spoken English is required

Preferred Skills:

• Experience, or willingness to learn, basic video and audio editing for podcast and video content
• Able to work effectively and efficiently toward goals in a diverse and dynamic environment with multiple and changing demands

ASSUMPTION: A Master’s degree can substitute for some years of experience.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year

Benefits:

• Competitive, comprehensive benefits package to help attract and retain the best talent

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the information given in the job description. The exact salary may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Research Services

Company Size: 51-200 employees

Founded: 2010

Company Description:

• The Lieber Institute for Brain Development (LIBD) was established in 2010 to plot a new course in biomedical research that would change the lives of individuals affected with developmental brain disorders
• LIBD is one of the only research institutions in the world focused specifically on understanding how genes and the environment influence the way our brains develop that lead to conditions such as schizophrenia, autism, bipolar disorder and related developmental brain disorders
• Through our cutting-edge research, answers are emerging and being translated into a robust pipeline of new drugs in development

Company Specialties:

• Research Services

Company Website: http://www.libd.org

ASSUMPTION: The Lieber Institute for Brain Development is a nonprofit organization dedicated to discovering the genetic and molecular foundations of brain disorders and developing next generation treatments that enhance the lives of those affected by mental illness.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Director of Communications and Marketing

Work Arrangement: On-site, with opportunities for remote work as needed

Growth Opportunities:

• Potential to grow into a leadership role within the communications and marketing department
• Opportunities to work on high-impact projects and contribute to the Institute’s mission
• Chance to learn from and collaborate with experts in the field of brain development and mental health

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and mission-driven organization.

🌍 Location & Work Environment

Office Type: On-site, with opportunities for remote work as needed

Office Location(s): 855 N. Wolfe Street, Baltimore, MD 21211, US

Geographic Context:

• Baltimore, Maryland, United States

Work Schedule: Full-time, with opportunities for flexible scheduling as needed

ASSUMPTION: The Lieber Institute for Brain Development is located in the East Baltimore Bioscience Park adjacent to the Johns Hopkins University School of Medicine and Hospital, providing a dynamic and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and team members
• Final interview with the Director of Communications and Marketing
• Background check and reference check

Key Assessment Areas:

• Writing and editing skills
• Familiarity with digital tools and platforms
• Ability to manage multiple deadlines and projects
• Cultural fit and alignment with the Institute’s mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your marketing and communications experience and achievements
• Demonstrate your passion for science, mental health, and nonprofit mission-driven work

ATS Keywords: Marketing, Communications, Content Creation, Digital Marketing, Public Relations, Website Management, Analytics, Event Coordination, Collaboration, Writing, Editing, SEO, Social Media Management, Project Management, Time Management, Creativity, Marketing Manager, Marketing Communications, Nonprofit, Brain Development, Mental Health

ASSUMPTION: The application process for this role may vary based on the specific needs of the Institute and the qualifications of the candidate.

🛠️ Tools & Technologies

• WordPress
• Elementor
• Canva
• Mailchimp/Constant Contact
• Google Analytics
• Adobe Creative Suite
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The specific tools and technologies required for this role may vary based on the Institute’s needs and the candidate’s skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Excellence
• Innovation
• Integrity
• Stewardship

Work Style:

• Dynamic and mission-driven
• Collaborative and team-oriented
• Fast-paced and results-focused
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach translating complex scientific concepts into engaging and accessible content for a general audience?
• How do you balance multiple deadlines and projects while maintaining a high level of quality and attention to detail?
• How do you contribute to a positive and inclusive work environment that values diversity and collaboration?

ASSUMPTION: The Lieber Institute for Brain Development values a diverse and inclusive work environment that fosters collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple deadlines and projects simultaneously
• Balancing the needs of various stakeholders, including brain donor families, research supporters, investors, and the broader community
• Working in a fast-paced and dynamic environment with changing demands
• Adapting to new tools and technologies as needed

ASSUMPTION: This role may present unique challenges that require strong organizational and time management skills, as well as the ability to adapt to a dynamic and changing work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing and communications for a nonprofit research institute dedicated to brain development and mental health
• Similar roles may be found in other nonprofit organizations, research institutions, or healthcare settings
• Career paths for similar roles may include advancing to leadership positions within the communications and marketing department or transitioning to related fields such as public relations or fundraising

ASSUMPTION: This role offers a unique opportunity to work in a specialized field within the nonprofit sector, with potential for growth and development within the organization.

📝 Sample Projects

• Developing a comprehensive marketing and communications plan to launch a new research initiative
• Creating engaging and informative content for the Institute’s website and social media channels, including blog posts, articles, and videos
• Managing a successful fundraising campaign to support the Institute’s research and programs
• Collaborating with scientists and researchers to develop and implement a speakers bureau to promote Lieber experts to external organizations, events, and media

ASSUMPTION: The specific projects for this role may vary based on the Institute’s needs and the candidate’s skills and experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall communications and marketing strategy for the Institute?
• What are the most pressing priorities for this role in the first 30-60-90 days?
• How does the Institute support the professional growth and development of its employees?
• What are the key challenges and opportunities facing the Institute in the coming years, and how does this role contribute to addressing them?
• How does the Institute foster a positive and inclusive work environment that values diversity and collaboration?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the organization, and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing and communications experience and achievements
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.