Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Boomering Inc

🔹 Location: Angeles City, Angeles, Philippines

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and leading internal marketing strategies to build brand awareness and position Boomering as a top-tier outsourcing provider.
• Leading marketing execution, overseeing content creation, and collaborating with various teams to align marketing efforts with business goals.
• Managing a team and promoting creativity, collaboration, and growth within the marketing department.
• Driving lead generation strategies and optimizing key channels for scalable lead acquisition.

ASSUMPTION: This role requires a strategic and creative thinker who can balance leadership with hands-on execution. The ideal candidate will have a strong background in marketing, particularly in lead generation and brand building, and be comfortable working in a collaborative, cross-functional environment.

📋 Key Responsibilities

✅ Develop and lead internal marketing strategy with a strong focus on building brand awareness and positioning Boomering as a top-tier outsourcing provider in global markets.

✅ Evolve and protect Boomering's brand voice, ensuring it's reflected consistently across all platforms and communications.

✅ Champion storytelling initiatives that reflect the heart of Boomering—our people, our clients, and our impact.

✅ Lead the planning and execution of digital and offline campaigns, events, and outreach efforts that spotlight Boomering's services, values, and success stories.

✅ Partner with Sales, Account Management, Recruitment, and selected Clients to align marketing with lead generation, client acquisition, talent branding, and employee engagement.

✅ Oversee content creation (blogs, social posts, newsletters, videos, etc.) that educates, engages, and inspires.

✅ Monitor performance metrics and industry trends to guide campaign optimizations and keep us ahead of the curve.

✅ Represent Boomering in relevant industry events, webinars, and partnerships that strengthen our visibility and network.

✅ Build, manage, and mentor the marketing team, promoting creativity, collaboration, and growth.

✅ Work cross-functionally with other departments to ensure marketing efforts are aligned with business goals and client needs.

✅ Collaborate closely with Sales and Account Management to design and execute lead generation strategies that drive qualified prospects into the sales pipeline.

✅ Identify and optimize key channels (organic, paid, partnerships, events, etc.) for scalable lead acquisition.

✅ Create and manage marketing funnels and nurture campaigns that guide leads through the buyer’s journey—from awareness to conversion.

✅ Track, report, and present on KPIs such as lead quality, conversion rates, campaign ROI, and engagement metrics to evaluate success and refine future initiatives.

✅ Set and manage clear goals and deliverables across campaigns, ensuring marketing efforts translate into measurable business outcomes.

✅ Own the marketing calendar and ensure timely, high-quality delivery of all marketing initiatives and materials.

ASSUMPTION: This role requires a strong understanding of marketing analytics, brand building, and digital marketing. The ideal candidate will be comfortable working with various teams and have a proven track record in developing and managing lead generation strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience in marketing leadership (7+ years), preferably in the BPO, professional services, or tech industries.

Required Skills:

• Proven experience in developing and managing lead generation strategies and marketing funnels.
• Proficiency in marketing analytics tools (e.g., HubSpot, Google Analytics, Meta Business Suite, etc.) to track, analyze, and optimize campaign performance.
• Deep understanding of brand building and storytelling, especially in a people-focused business.
• Strong digital marketing background (social media, content marketing, SEO/SEM, paid campaigns).
• Excellent communication and collaboration skills.
• A strategic leader with a hands-on approach to execution.
• Heart for people and passion for amplifying purpose-driven work.

Preferred Skills:

• Experience with the Entrepreneurial Operating System (EOS).
• Fluency in multiple languages.

ASSUMPTION: Candidates should have a strong background in marketing leadership, with a focus on lead generation and brand building. Proficiency in marketing analytics tools is essential for this role.

💰 Compensation & Benefits

Salary Range: PHP 150,000 per month. This is an industry-standard salary range for a Marketing Manager with 7+ years of experience in the BPO or tech industries in the Philippines.

Benefits:

• HMO on the first day of hire
• 15 Vacation Leaves
• 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events

Working Hours: Flexi Shift, with a standard workweek of 40 hours. This role offers flexible work arrangements, allowing for a hybrid work environment.

ASSUMPTION: The provided salary range is based on industry standards for a Marketing Manager with the required experience level in the Philippines. Benefits are competitive and include health insurance, leave entitlements, performance reviews, and various employee engagement activities.

📌 Applicant Insights

🔍 Company Context

Industry: Boomering is a leading BPO company in Clark Freeport Zone, Pampanga, specializing in outsourcing solutions. The BPO industry in the Philippines is a significant contributor to the country's economy, employing over 1.3 million people and generating billions of dollars in revenue.

Company Size: Boomering has 201-500 employees, making it a mid-sized company. This size allows for a more personal work environment while still offering the resources and opportunities of a larger organization.

Founded: Boomering was founded in 2017, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

• Boomering is an ISO-certified company, committed to enriching client and staff lives through simple and smart offshoring solutions.
• The company's mission is to provide equal opportunities and foster a collaborative culture of excellence.
• Boomering is powered by the Entrepreneurial Operating System (EOS), which provides the tools to run a seamless and consistent operation.

Company Specialties:

• Offshoring
• Outsourcing
• Recruitment
• Marketing
• Sales
• Remote Teams
• Accounting & Finance
• Information & Technology
• Professional Services
• Education
• Business Support
• Real Estate
• and Remote Staff

Company Website: boomering.ph

ASSUMPTION: Boomering's focus on growth and innovation, along with its commitment to employee development and engagement, makes it an attractive employer in the BPO industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing leadership.

Reporting Structure: The Marketing Manager will report directly to the Leadership Team and work cross-functionally with various departments, including Sales, Account Management, and Recruitment.

Work Arrangement: This role offers a hybrid work arrangement, allowing for a combination of on-site and remote work.

Growth Opportunities:

• As Boomering continues to grow, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career within the company.
• The Marketing Manager will have the opportunity to mentor and develop junior team members, fostering a culture of growth and collaboration within the marketing department.
• Boomering's focus on employee development and engagement provides numerous opportunities for professional growth and skill development.

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and professional development. The ideal candidate will be eager to take on new challenges and contribute to Boomering's continued success.

🌍 Location & Work Environment

Office Type: Boomering's office is located in Clark Freeport Zone, Pampanga, offering a modern and collaborative work environment.

Office Location(s): Unit 1 Philexcel Retail Building 2, Philexcel Business Park, MA Roxas Highway, Clark Freeport Zone, Pampanga 2009, PH

Geographic Context:

• Angeles City is located in the province of Pampanga, in the central Luzon region of the Philippines.
• The Clark Freeport Zone is a special economic zone that offers numerous incentives for businesses, including tax exemptions and streamlined regulations.
• The area is home to a thriving BPO industry, with many international companies establishing operations in the zone.

Work Schedule: The standard workweek is 40 hours, with flexible scheduling options available for this hybrid role.

ASSUMPTION: Boomering's office location in the Clark Freeport Zone offers a modern and collaborative work environment, with easy access to amenities and transportation options. The geographic context of the area provides numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
• Final interviews with senior leadership to assess strategic fit and alignment with company goals.

Key Assessment Areas:

• Marketing strategy and campaign development
• Brand management and storytelling
• Lead generation and sales enablement
• Team leadership and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience, brand building expertise, and lead generation successes.
• Prepare examples of marketing campaigns you've led and their outcomes to discuss during the interview.
• Research Boomering's company culture and values to demonstrate your cultural fit and alignment with the organization's mission.

ATS Keywords: Marketing Leadership, Lead Generation, Brand Building, Marketing Analytics, Digital Marketing, Strategic Leadership, Execution Skills, BPO, Outsourcing, Marketing Strategy, Campaign Development, Brand Management, Storytelling, Sales Enablement, Team Leadership, Collaboration

ASSUMPTION: Boomering's application process is designed to assess the candidate's marketing leadership skills, brand building expertise, and cultural fit. The ideal candidate will have a strong background in marketing leadership, with a focus on lead generation and brand building, and be comfortable working in a collaborative, cross-functional environment.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Meta Business Suite
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to have proficiency in marketing analytics tools, digital marketing platforms, and project management tools to effectively lead the marketing team and execute campaigns.

👔 Cultural Fit Considerations

Company Values:

• Service: Boomering is committed to providing exceptional service to both clients and employees.
• Transparency: Boomering fosters a culture of open communication and honesty.
• Excellence: Boomering strives for excellence in all aspects of its operations.
• Partnership: Boomering values collaboration and partnership with clients, employees, and industry peers.

Work Style:

• Boomering values a collaborative and inclusive work environment.
• The company encourages creativity, innovation, and continuous learning.
• Boomering offers a flexible work arrangement, allowing for a hybrid work environment.

Self-Assessment Questions:

• Do you have experience developing and executing marketing strategies that drive brand awareness and lead generation?
• Are you comfortable working in a collaborative, cross-functional environment and managing a team?
• Do you have a strong understanding of brand building and storytelling, particularly in a people-focused business?
• Are you comfortable working with marketing analytics tools to track, analyze, and optimize campaign performance?

ASSUMPTION: Boomering's company values and work style emphasize collaboration, transparency, and continuous learning. The ideal candidate will be comfortable working in a collaborative, cross-functional environment and have a strong understanding of brand building and marketing analytics.

⚠️ Potential Challenges

• The Marketing Manager will need to balance strategic leadership with hands-on execution, requiring strong time management and prioritization skills.
• The role may require occasional travel to attend industry events and conferences.
• The Marketing Manager will need to stay up-to-date with industry trends and best practices, requiring continuous learning and professional development.
• The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring the Marketing Manager to be proactive and adaptable.

ASSUMPTION: The Marketing Manager will need to be comfortable working in a dynamic and fast-paced environment, with a strong focus on results and continuous improvement.

📈 Similar Roles Comparison

• Compared to other marketing leadership roles in the BPO industry, Boomering's Marketing Manager role places a strong emphasis on brand building and storytelling, with a focus on driving lead generation and client acquisition.
• The BPO industry in the Philippines is highly competitive, with numerous international companies establishing operations in the country. Boomering's Marketing Manager will need to be comfortable working in a fast-paced and competitive environment.
• Career progression in the BPO industry typically follows a path from entry-level roles to management positions, with opportunities for specialization in various functional areas, such as marketing, sales, or operations.

ASSUMPTION: Boomering's Marketing Manager role offers a unique opportunity to lead marketing efforts for a growing BPO company, with a strong focus on brand building and lead generation. The ideal candidate will have a proven track record in marketing leadership and be comfortable working in a fast-paced and competitive environment.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new service offering, including market research, competitive analysis, and campaign planning.
• Creating and implementing a content marketing strategy to establish Boomering as a thought leader in the BPO industry, including blog posts, whitepapers, and webinars.
• Managing a team to execute a virtual event, including vendor management, speaker coordination, and event promotion.

ASSUMPTION: These sample projects illustrate the range of responsibilities and leadership opportunities available to the Marketing Manager at Boomering. The ideal candidate will have experience developing and executing marketing campaigns, managing teams, and driving results.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that plan?
• How does Boomering measure the success of its marketing efforts, and how will this role contribute to those metrics?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Boomering support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of Boomering's marketing strategy, the role's responsibilities, and the company's culture and values. The ideal candidate will be proactive and inquisitive, with a strong focus on driving results and contributing to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience, brand building expertise, and lead generation successes.
• Prepare examples of marketing campaigns you've led and their outcomes to discuss during the interview.
• Research Boomering's company culture and values to demonstrate your cultural fit and alignment with the organization's mission.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.