Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Newman Tractor LLC

🔹 Location: Verona, Kentucky, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and hands-on execution in marketing
• Developing and implementing comprehensive marketing strategies
• Managing a small marketing team and cross-functional collaborations
• Executing impactful campaigns across various channels and platforms
• Optimizing marketing efforts based on performance analytics

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving brand awareness, customer engagement, and lead generation in the heavy equipment industry.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing strategies aligned with business goals, sales objectives, customer insights, and market trends

✅ Lead the creation and management of a company-wide marketing calendar integrating various initiatives

✅ Define clear KPIs and SMART objectives to measure campaign and team success, and adjust efforts based on performance analytics

✅ Oversee daily operations of the marketing team, managing priorities, workflow, and resource allocation while promoting creativity and accountability

✅ Ownership of the marketing budget and co-op funds, ensuring high ROI and alignment with OEM programs

✅ Provide consistent coaching, feedback, and professional development to direct reports while supporting a performance-oriented, collaborative culture

✅ Support executive leadership with performance reporting, crisis communications, and marketing strategy presentations

✅ Design and visual content creation, social media management, ad management, sales enablement, website management, video and photography, event execution, apparel and branding, email marketing, and staying updated with marketing trends and technologies

ASSUMPTION: This role involves a wide range of responsibilities, requiring a versatile and adaptable marketing professional with strong skills in various marketing disciplines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field

Experience: 5+ years of progressive marketing experience, with at least 2 years in a leadership or management role

Required Skills:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for hands-on design work
• Deep understanding of digital marketing platforms and tools, including CRM systems, social media management tools, Google Ads & Analytics, email marketing platforms, and CMS platforms
• Strong command of Microsoft Office Suite, particularly Excel and PowerPoint, for reporting and presentations
• Excellent communication skills, both written and verbal
• Proven ability to lead, mentor, and collaborate with small teams and cross-functional stakeholders
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment

Preferred Skills:

• Experience in working in video production environments
• Familiarity with AI marketing tools
• Knowledge of the heavy equipment, construction, or industrial sales sectors

ASSUMPTION: Candidates should have a strong foundation in marketing principles, with a proven track record of driving results in a fast-paced, industrial environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in the heavy equipment industry, the estimated salary range is $80,000 - $120,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• 80 hours of paid vacation (prorated in year of hire)
• 401k with up to 4% match of total compensation
• HDHP & Co-pay medical plans with 80% of premium paid by employer for employee coverage (other coverages available)
• Voluntary coverages offered for Dental, Vision, Voluntary Life, Accident & Critical Illness
• Company provided STD, LTD, and Life Insurance
• Yearly work boot allowance
• Company provided uniforms
• Other benefits can be discussed with eligible applicants

Working Hours: Monday - Friday, 8:00 AM - 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Newman Tractor LLC offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Newman Tractor LLC operates in the heavy equipment sales, rentals, and service industry, serving the construction, utility, mining, energy, and agricultural sectors.

Company Size: With 51-200 employees, Newman Tractor LLC is a mid-sized company that offers a collaborative work environment with opportunities for growth and development.

Founded: Founded in 1976, Newman Tractor LLC has a rich history and strong reputation in the heavy equipment industry, built on strong principles and a commitment to customer satisfaction.

Company Description:

• Newman Tractor LLC is a heavy equipment sales, rentals, and service dealership that has expanded to 5 locations across KY, FL, and OH, renting nationwide.
• The company is founded on strong principles that guide employees to always do what is right and pour into those they serve.
• Newman Tractor LLC aims to be an employer of choice, providing employees with a trusting and nurturing work environment and sharing success with the greater community.

Company Specialties:

• Heavy equipment sales and rentals
• Equipment service and maintenance
• Used equipment and attachments
• OEM partnerships (e.g., SANY America)

Company Website: http://www.newmantractor.com

ASSUMPTION: Newman Tractor LLC is a well-established company in the heavy equipment industry, with a strong commitment to customer satisfaction and employee development.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and tactical execution in marketing.

Reporting Structure: The Marketing Manager reports directly to the executive leadership team and oversees a small marketing team.

Work Arrangement: This is an on-site position, with the primary office location in Verona, Kentucky.

Growth Opportunities:

• Potential to grow into a more senior marketing role or take on additional responsibilities as the company expands.
• Opportunities to learn and develop skills in various marketing disciplines and industries.
• Chance to work with and learn from experienced professionals in the heavy equipment industry.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a fast-paced, industrial environment while contributing to the growth of a well-established company.

🌍 Location & Work Environment

Office Type: Newman Tractor LLC has multiple office locations across KY, FL, and OH, with the primary office for this role in Verona, Kentucky.

Office Location(s): 2841 Verona Mudlick Rd, Verona, Kentucky 41092-9246, US

Geographic Context:

• Verona, Kentucky, is a small city located in the northern part of the state, with a population of approximately 1,500 people.
• The area offers a mix of rural and suburban living, with easy access to larger cities like Cincinnati and Louisville.
• The region has a humid subtropical climate, with hot summers and mild winters.

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break

ASSUMPTION: The work environment at Newman Tractor LLC is collaborative and supportive, with a focus on employee growth and development. The geographic location offers a mix of rural and suburban living, with easy access to larger cities and a mild climate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or other team members
• Final interview with executive leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Team leadership and collaboration
• Adaptability and problem-solving skills
• Industry knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills for this role.
• Showcase your ability to develop and execute comprehensive marketing strategies in a fast-paced, industrial environment.
• Demonstrate your strong communication skills and ability to lead and collaborate with small teams.
• Prepare examples of your work, such as marketing campaigns, visual content, or website projects, to showcase your skills and experience.

ATS Keywords: Marketing Strategy, Digital Marketing, Graphic Design, Content Creation, Social Media Management, Ad Management, SEO, Event Planning, Email Marketing, CRM Management, Team Leadership, Budget Management, Performance Analytics, Collaboration, Video Production, Interpersonal Skills, Heavy Equipment, Construction, Industrial Sales

ASSUMPTION: The application process at Newman Tractor LLC is thorough and comprehensive, focusing on assessing the candidate's marketing skills, leadership abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CRM systems (e.g., HubSpot, Salesforce)
• Social media management tools (e.g., Meta Business Suite, Buffer, Hootsuite)
• Google Ads & Analytics
• Email marketing platforms
• CMS platforms (e.g., WordPress, Sanity)
• Microsoft Office Suite (Excel, PowerPoint)
• Video and photography equipment (e.g., cameras, editing software)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in marketing. Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Strong principles that guide employees to always do what is right and pour into those they serve
• A commitment to customer satisfaction and employee development
• A focus on growth and success for both the company and its employees

Work Style:

• Collaborative and supportive work environment
• Focus on employee growth and development
• Opportunities for cross-functional collaboration and learning

Self-Assessment Questions:

• Do you have a strong commitment to customer satisfaction and a passion for driving results in a fast-paced, industrial environment?
• Are you a proactive and creative thinker with strong leadership and communication skills?
• Do you thrive in a collaborative work environment and enjoy working with a small team to achieve common goals?

ASSUMPTION: Newman Tractor LLC values employees who are passionate about customer satisfaction, proactive and creative thinkers, and strong collaborators. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• Working in a fast-paced, industrial environment may require adaptability and flexibility
• Managing a small marketing team may present unique leadership and communication challenges
• The role may require occasional travel to attend industry events, trade shows, or customer meetings
• The geographic location of the primary office may limit access to larger cities and cultural amenities

ASSUMPTION: While this role offers many opportunities for growth and development, it may also present unique challenges that require adaptability, strong leadership, and effective communication skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a balance of strategic leadership and hands-on execution in the heavy equipment industry.
• Marketing professionals with experience in the heavy equipment, construction, or industrial sales sectors may have an advantage in this role.
• This role offers a unique opportunity to work with a well-established company in a fast-paced, industrial environment, with opportunities for growth and development.

ASSUMPTION: This role is unique in its requirement for a balance of strategic leadership and hands-on execution in the heavy equipment industry. Candidates with relevant industry experience may have an advantage in this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness and customer engagement for a new product launch
• Creating and managing a company-wide marketing calendar that integrates various initiatives, such as product support, sales events, rentals, trade shows, and customer communications

• Designing and executing a targeted email marketing campaign to nurture leads and retain customers

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing Manager role at Newman Tractor LLC.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does the company support the growth and development of its marketing professionals?
• What are the key priorities for the marketing team in the first 90 days, and how does this role contribute to achieving those priorities?
• How does the company measure the success of its marketing efforts, and how does this role contribute to optimizing marketing ROI?
• What are the most challenging aspects of working in the heavy equipment industry, and how does this role address those challenges?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company, and the industry, allowing them to make a more informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills for this role
• Prepare examples of your work, such as marketing campaigns, visual content, or website projects, to showcase your skills and experience
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.