Marketing Manager

📌 Core Information 🔹 Job Title: Marketing Manager 🔹 Company: DeanHouston 🔹 Location: Orland Park, Illinois 🔹 Job Type: Full-Time 🔹 Category: Marketing Services 🔹 Date Posted: May 13, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing integrated marketing strategies tailored to clients' business goals. - Building and maintaining strong client relationships through proactive communication and trust. - Collaborating with cross-functional teams to deliver seamless campaign execution and exceptional client service. - Leveraging data-driven insights to optimize marketing efforts and drive client ROI. ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong project management skills. The ideal candidate will be comfortable navigating complex client needs and driving results through integrated marketing campaigns. 📋 Key Responsibilities ✅ Strategic Marketing Execution: - Develop and lead the execution of integrated marketing plans tailored to each client's business goals, challenges, and market position. - Continuously audit and optimize marketing efforts to improve performance and deliver client ROI. - Drive the strategic use of DH+ resources and capabilities to ensure proactive and business-first solutions. ✅ Client Engagement & Communication: - Act as the client's trusted advisor, proactively identifying needs and bringing business-building ideas to the table. - Lead quarterly/semi-annual business reviews and strategic planning sessions to align efforts with evolving client goals. - Build long-term client relationships rooted in trust, transparency, and measurable impact. - Communicate with clarity, empathy, and professionalism; document and track input, progress, and feedback. ✅ Campaign Management & Execution: - Work with the team to lead the scoping, development, and delivery of omni-channel marketing campaigns. - Draft and present project briefs and scope of work, ensuring full alignment with client expectations, goals, and deliverables. - Manage budgets, timelines, and quality control throughout the project lifecycle. - Partner with creative and technical teams to ensure flawless execution and client satisfaction. ✅ Leadership & Team Collaboration: - Serve as the marketing lead on multidisciplinary teams, fostering collaboration across departments. - Share knowledge and best practices with internal teams to build collective strength and deliver consistent results. - Proactively manage capacity and flag issues before they impact delivery. ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously. 🎯 Required Qualifications Education: - Bachelor’s degree in marketing, communications, or a related field. Experience: - 3-6 years of experience in a marketing role, preferably in an agency setting. Required Skills: - Demonstrated ability to develop and execute multi-channel marketing strategies. - Understanding of digital marketing, content strategy, lead generation, and marketing analytics. - Excellent written, verbal, and presentation skills. - Highly organized with a passion for details and process. - Experience with marketing platforms, CRM tools, and project management systems. - Proven ability to lead client relationships and inspire internal teams. Preferred Skills: - Experience with marketing automation tools. - Familiarity with virtual reality and user interface/user experience design. ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with emerging technologies like virtual reality would be beneficial for this role. 💰 Compensation & Benefits Salary Range: - The total target compensation for this role is an annual salary of $65,000 – $85,000. Pay will be determined based on location, experience, internal pay equity, and relevant business considerations. Benefits: - Comprehensive benefits package (not specified, but typical for a company of this size) - 40 hours per week, with flexible work arrangements available (not specified) Working Hours: - Standard business hours, with some flexibility for project needs ASSUMPTION: Based on industry standards, the salary range is competitive for a mid-level marketing role in the Chicago area. Benefits are likely to include health insurance, retirement plans, and paid time off. 📌 Applicant Insights 🔍 Company Context Industry: - DeanHouston operates in the marketing services industry, focusing on integrated marketing communications for business-to-business clients. Company Size: - DeanHouston is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment. Founded: - Established in 1988, DeanHouston has experienced significant growth and expansion, with offices in Covington, KY, Rancho Cucamonga, CA, Orland Park, IL, Nashville, TN, and Shanghai, China. Company Description: - DeanHouston is a full-service, business-to-business integrated marketing communications firm that leverages customer opportunities and solves complex customer problems through strategic, total immersion approaches. - The company offers a wide range of services, including integrated marketing communications, video, 3D and interactive media, strategic brand identity, web development, publicity, advertising campaigns, media planning, exhibit logistics and tradeshow management, technical manuals, marketing automation, virtual reality, and user interface/user experience design. Company Specialties: - Integrated Marketing Communications - Video Production - 3D and Interactive Media - Strategic Brand Identity - Web Development - Publicity and Advertising Campaigns - Media Planning - Exhibit Logistics and Tradeshow Management - Technical Manuals - Marketing Automation - Virtual Reality - User Interface/User Experience Design Company Website: http://www.deanhouston.com/ ASSUMPTION: DeanHouston's comprehensive service offerings allow employees to work on diverse projects and gain experience across various marketing disciplines. 📊 Role Analysis Career Level: - This role is a mid-level position, suitable for candidates with 3-6 years of marketing experience. Reporting Structure: - The Marketing Manager reports directly to the Client Success team and collaborates with cross-functional departments, including creative, technical, and account management teams. Work Arrangement: - This role is on-site, with a standard workweek of 40 hours. Flexible work arrangements may be available for specific projects or team needs. Growth Opportunities: - As a mid-sized company with a strong focus on growth, DeanHouston offers opportunities for career advancement and professional development. - Employees can expand their skills and expertise by working on diverse projects and collaborating with various teams. - The company's growth and expansion may also present opportunities for relocation or international assignments. ASSUMPTION: While not explicitly stated, DeanHouston's growth and expansion suggest opportunities for career advancement and professional development. 🌍 Location & Work Environment Office Type: - DeanHouston's Orland Park office is a modern, collaborative workspace designed to facilitate teamwork and creativity. Office Location(s): - 60 Orland Square, Suite 401, Orland Park, IL 60462, US Geographic Context: - Orland Park is a suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's cultural attractions, entertainment, and dining options. - The area is known for its strong sense of community, excellent schools, and abundant recreational opportunities. Work Schedule: - The standard workweek is Monday through Friday, with some flexibility for project needs. ASSUMPTION: The Orland Park office provides a collaborative and engaging work environment that fosters creativity and teamwork. 💼 Interview & Application Insights Typical Process: - Online application submission - Phone or video screen with the HR department - In-person or video interview with the hiring manager and/or team members - Final interview with senior leadership Key Assessment Areas: - Strategic thinking and problem-solving skills - Client management and communication abilities - Project management and organizational skills - Marketing expertise and industry knowledge - Cultural fit and alignment with DeanHouston's values Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements. - Demonstrate your understanding of DeanHouston's services and target industries. - Showcase your ability to develop and execute integrated marketing strategies. - Prepare examples of successful marketing campaigns and their results. ATS Keywords: - Marketing strategy - Client management - Campaign execution - Project management - Marketing analytics - Digital marketing - Content strategy - Lead generation - Marketing automation - Virtual reality - User interface/user experience design ASSUMPTION: DeanHouston's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit. Applicants should be prepared to discuss their experience and accomplishments in detail and provide specific examples of their work. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., HubSpot, Marketo) - CRM software (e.g., Salesforce, Zoho CRM) - Project management tools (e.g., Asana, Trello) - Marketing analytics tools (e.g., Google Analytics, Adobe Analytics) - Virtual reality and user interface/user experience design tools (e.g., Unity, Adobe XD) ASSUMPTION: While not explicitly stated, DeanHouston likely uses industry-standard marketing automation, CRM, project management, and analytics tools. Familiarity with these tools is beneficial but not always required. 👔 Cultural Fit Considerations Company Values: - Eternally Confident - Totally Fearless - Strategic - Total Immersion - Business-First Work Style: - Collaborative - Creative - Data-driven - Client-focused - Results-oriented Self-Assessment Questions: - How do you embody DeanHouston's values in your daily work? - Can you provide an example of a time when you took a fearless approach to solving a complex marketing challenge? - How do you stay organized and manage multiple projects and deadlines simultaneously? - How do you approach building and maintaining strong client relationships? - How do you use data and analytics to inform your marketing strategies and improve campaign performance? ASSUMPTION: DeanHouston's values-driven culture emphasizes confidence, fearlessness, and a strategic, total immersion approach to marketing. Candidates should be prepared to demonstrate their alignment with these values and provide specific examples of their work. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously - Navigating complex client needs and expectations - Balancing strategic thinking with day-to-day project execution - Keeping up with industry trends and emerging technologies - Working in a fast-paced, dynamic agency environment ASSUMPTION: The Marketing Manager role at DeanHouston presents both exciting opportunities and challenges. Successful candidates will be able to thrive in a fast-paced, dynamic environment and manage multiple projects and deadlines effectively. 📈 Similar Roles Comparison - Marketing Manager (Agency) vs. Marketing Manager (In-house) - Agency: Exposure to diverse clients and industries; faster-paced environment; may have less control over brand and strategy. - In-house: Deeper focus on a single brand; slower-paced environment; more control over brand and strategy. - Marketing Manager (Mid-sized company) vs. Marketing Manager (Enterprise) - Mid-sized: More opportunities for cross-functional collaboration and career growth; less bureaucracy; may have fewer resources. - Enterprise: More resources and structured career paths; more bureaucracy; may have less flexibility and autonomy. ASSUMPTION: The Marketing Manager role at DeanHouston offers a unique blend of agency and in-house experiences, with the benefits of a mid-sized company environment. 📝 Sample Projects - Developing and executing an integrated marketing campaign for a B2B technology client, including digital advertising, content marketing, and event management. - Conducting a marketing audit and analysis for a manufacturing client to identify opportunities for improved performance and ROI. - Creating and implementing a marketing automation strategy for a professional services firm, including lead scoring, nurturing, and segmentation. ASSUMPTION: These sample projects demonstrate the range of marketing services offered by DeanHouston and the diverse experiences that Marketing Managers can expect in this role. ❓ Key Questions to Ask During Interview - Can you describe the team structure and how this role fits within the organization? - How does DeanHouston support the professional development and growth of its marketing team members? - Can you provide an example of a successful marketing campaign that DeanHouston has executed for a client, and how the team measured its impact? - How does DeanHouston approach client onboarding and ensuring a smooth transition from the sales to the client success team? - What are the most challenging aspects of working in a fast-paced agency environment, and how does DeanHouston support its team members in managing these challenges? ASSUMPTION: These interview questions are designed to provide insight into DeanHouston's team structure, culture, and approach to client management and marketing campaign execution. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements. - Prepare examples of successful marketing campaigns and their results. - Practice common interview questions and prepare thoughtful responses. - Follow up with DeanHouston one week after submitting your application to confirm receipt and express your continued interest in the role. Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Additional Information - DeanHouston is an equal opportunity employer and welcomes applicants from all backgrounds. - The company offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off. - This role is on-site, with a standard workweek of 40 hours. Flexible work arrangements may be available for specific projects or team needs. - Applicants should have a valid driver's license and be able to travel as needed for client meetings and events. - This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. ASSUMPTION: DeanHouston is committed to fostering a diverse, inclusive, and equitable work environment. The company offers competitive benefits and flexible work arrangements to support the well-being and work-life balance of its employees.