📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: GoodLeap
🔹 Location: Remote, US
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Translating GivePower’s mission into compelling omni-channel copy
- Engaging with the digital community with humility, gratitude, expertise, and resourcefulness
- Developing and interpreting marketing analytics reporting to refine efforts
- Collaborating with various teams to ensure consistent messaging and effective campaign execution
- Managing multiple projects simultaneously while maintaining focus on key priorities
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving impact through effective communication and data-driven decision making.
📋 Key Responsibilities
✅ Write compelling copy for presentations, social media, website, email, newsletter, and other marketing assets
✅ Develop and interpret marketing analytics reporting to showcase campaign effectiveness
✅ Coordinate external and internal communication and marketing materials for proper preapprovals
✅ Monitor, respond, and publish thoughtfully to social media posts across platforms
✅ Collaborate with graphic design and video specialists to ensure visuals support key messages
✅ Partner with leadership team members and vendors to support GivePower’s participation in trade shows, speaking engagements, etc.
✅ Complete additional tasks as needed
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Minimum 3 years of experience as a marketing manager, nonprofit experience preferred
Required Skills:
- Excellent copywriting and editing skills
- Ability to manage multiple projects simultaneously
- Strong interpersonal skills with the ability to work with diverse cultural backgrounds
- Demonstrated command of all social media technology and operation
- Positive attitude with professional, engaging demeanor and mature sense of discretion
Preferred Skills:
- Experience using Hootsuite and/or Sprout Social
- Strong skills in Outlook, SharePoint, PowerPoint, Word, and Excel; Slack a plus
ASSUMPTION: Candidates with nonprofit marketing experience and proficiency in social media management tools will be strongly considered.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 / Annually
Benefits:
- Remote work flexibility
- Opportunity to make a significant impact on a growing organization
- Competitive salary and benefits package
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the US. Benefits may vary and are subject to the company's standard benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Clean energy financing and sustainable solutions)
Company Size: 501-1,000 employees
Founded: Not specified
Company Description:
- GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more.
- Over 1 million homeowners have benefited from their simple, fast, and frictionless technology.
- Thousands of professionals rely on GoodLeap’s proprietary, AI-powered applications and developer tools.
Company Specialties:
- Clean energy financing
- Solar loans
- Fintech
- Mortgage loans
Company Website: https://www.goodleap.com
ASSUMPTION: GoodLeap is a growing company with a strong focus on innovation and sustainability, offering opportunities for professional growth and impact.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and increased responsibility
Reporting Structure: Reports directly to the Sr. Director of Marketing
Work Arrangement: Remote OK, with flexibility for in-person collaboration as needed
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to work on high-impact projects and make a significant difference in the company's mission
- Chance to develop skills in data analysis, project management, and cross-functional collaboration
ASSUMPTION: This role offers a unique blend of creative and analytical work, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote-first with potential for in-person collaboration
Office Location(s): Multiple locations in the US
Geographic Context:
- Remote work allows for flexibility and work-life balance
- In-person collaboration opportunities may be available at various office locations
- GoodLeap's headquarters is in Roseville, CA
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The remote work arrangement provides a high degree of flexibility, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Sr. Director of Marketing
Key Assessment Areas:
- Copywriting and editing skills
- Marketing analytics and reporting capabilities
- Project management and organizational skills
- Cultural fit and alignment with GivePower's mission
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of GivePower's mission and how your skills align with the role's requirements
- Prepare examples of your copywriting and editing work to showcase during the interview
ATS Keywords: Marketing Manager, Copywriting, Editing, Marketing Analytics, Social Media Management, Project Management, Nonprofit Marketing, Remote Work
ASSUMPTION: The application process may vary, and candidates should be prepared to demonstrate their skills and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Hootsuite and/or Sprout Social (preferred)
- Outlook, SharePoint, PowerPoint, Word, and Excel
- Slack (optional)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Impact
Work Style:
- Collaborative
- Data-driven
- Adaptable
Self-Assessment Questions:
- How do you align with GoodLeap's focus on innovation and sustainability?
- How do you approach balancing creative and analytical work in your marketing efforts?
- How do you ensure effective communication and collaboration with diverse teams and stakeholders?
ASSUMPTION: Candidates who demonstrate a strong fit with GoodLeap's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing creative and analytical aspects of the role
- Working remotely and maintaining effective communication with team members
- Adapting to a fast-paced, growing organization
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in other organizations but may have a stronger focus on nonprofit marketing and social media management
- Compared to other marketing roles, this position offers a unique blend of creative and analytical work, with a strong emphasis on driving impact through effective communication
- Career progression may involve moving into a leadership role within the marketing department or exploring other opportunities within GoodLeap
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other marketing opportunities.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new sustainable product launch
- Creating and executing a social media campaign to raise awareness about GivePower's mission and impact
- Analyzing marketing data to identify trends, optimize campaigns, and drive better results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for GoodLeap and GivePower?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does GoodLeap support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does GoodLeap foster a culture of innovation and sustainability within its teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your copywriting and editing work to showcase during the interview
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
