Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: TD SYNNEX

🔹 Location: Mumbai, India (with remote flexibility)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (on-site and remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive vendor marketing plans
• Managing an assigned product category and understanding marketing trends
• Collaborating with client executives to develop account-based marketing strategies
• Coaching and directing marketing teams
• Acting as a consultant for product management and assigned vendors

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Assist assigned vendors with the creation of product marketing strategies through the company

✅ Work closely with client executives to develop account-based marketing plans for the company’s strategic partner ecosystem

✅ Manage vendor/the company marketing relationship, including maintaining product marketing plans, managing vendor coop/MDF, and representing the company in marketing-related business meetings

✅ Coach and direct the daily activities of marketing executives or marketing administration through delegation of projects

✅ Act as a consultant for product management and assigned vendors by providing marketing direction pertaining to assigned manufacturers' marketing plans

✅ Develop and maintain three-month rolling marketing plans that incorporate vendor objectives, strategies, and tactics

✅ Develop and implement marketing plans that incorporate all aspects of marketing, including print advertising, direct mail, electronic marketing, training programs, telemarketing, and sales awareness

✅ Maintain the company's marketing profitability goals

✅ Provide programmatic marketing support by understanding vendor objectives and recommending an appropriate mix of the company's marketing programs

✅ Execute vendor participation in these programs

✅ Develop a comprehensive understanding of the creative and job flow processes of the company's marketing department

✅ Prepare monthly promo/spiff results and quarterly ROI reporting for designated manufacturers

✅ Work with product managers to understand monthly sales data and trend information

✅ Act as the focal point for project material coordination by interfacing with participating manufacturers, gathering necessary vendor materials, and developing materials tracking tools for effective program management

✅ Monitor and drive revenue goals, expenses, and profit margins for assigned vendors and programs

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or business

Experience: 10+ years of experience in product management, channel marketing, or B2C marketing

Required Skills:

• Proven experience managing marketing budgets, ideally within a channel marketing setting
• Strong understanding of the distribution channels for the industry
• Solid project management skills and experience managing multi-faceted projects and initiatives
• Highly organized, detail-oriented with the ability to prioritize and respond quickly in an ever-changing environment
• Strong verbal, written, presentation, and interpersonal skills
• Strong collaboration, co-creation, and influencing skills demonstrated across different levels and functions
• Networking with external key stakeholders, thought leaders, and influencers in multi-channel engagement and digital innovation to inform a compelling and differentiated approach to multi-channel

Preferred Skills:

• Previous experience working as a channel marketing manager
• Experience in digital communications and new media channels
• Demonstrated experience in leading a team and developing team members

ASSUMPTION: Candidates with experience in channel marketing and a strong understanding of the distribution channels for the industry will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (estimated based on industry standards for a marketing manager with 10+ years of experience in India)

Benefits:

• Elective benefits tailored to the country to best accommodate the lifestyle
• Career growth opportunities through formal programs on leadership and professional development
• Elevated personal well-being through seminars, events, and the global Life Empowerment Assistance Program
• Diversity, equity, and inclusion initiatives to foster a supportive work environment
• Networking opportunities with other new coworkers within the first 30 days through the onboarding program
• Connect with the community through internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 10+ years of experience in India. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. TD SYNNEX is a leading distributor and solutions aggregator for the IT ecosystem, helping customers maximize the value of IT investments, demonstrate business outcomes, and unlock growth opportunities.

Company Size: 10,001+ employees. As a large organization, TD SYNNEX offers extensive resources, diverse opportunities, and a well-established infrastructure for employees.

Founded: TD SYNNEX was founded through the merger of Tech Data and SYNNEX Corporation in 2021.

Company Description:

• TD SYNNEX is a leading distributor and solutions aggregator for the IT ecosystem, helping customers maximize the value of IT investments, demonstrate business outcomes, and unlock growth opportunities.
• The company offers a wide range of products, services, and solutions, including IT distribution, technology solutions, customer engagement services, and business process services.
• TD SYNNEX is committed to being a diverse, inclusive employer of choice and a good corporate citizen.

Company Specialties:

• IT Distribution
• Technology Solutions
• Customer Engagement Services
• Business Process Services

Company Website: https://www.tdsynnex.com

ASSUMPTION: TD SYNNEX's extensive experience and resources in the IT industry make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for career growth and advancement within the organization.

Reporting Structure: The Marketing Manager will report directly to the Director of Marketing or a similar role, depending on the specific organizational structure.

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work options available.

Growth Opportunities:

• Career growth opportunities through formal programs on leadership and professional development
• Networking opportunities with other new coworkers within the first 30 days through the onboarding program
• Potential for career advancement within the marketing department or other departments within the organization

ASSUMPTION: The Marketing Manager role at TD SYNNEX offers a unique opportunity for marketing professionals to grow their careers in a dynamic and innovative environment, with extensive resources and support for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with a mix of on-site and remote work options available.

Office Location(s): Mumbai, India (with remote flexibility)

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India.
• The city is known for its diverse culture, vibrant nightlife, and rich history, offering a wide range of recreational and cultural activities for residents and visitors alike.
• Mumbai has a tropical wet and dry climate, with hot and humid summers, mild winters, and monsoon rains from June to September.

Work Schedule: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The hybrid work environment at TD SYNNEX offers marketing professionals the flexibility to balance their work and personal lives, while still having access to the resources and support of a large, established organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Marketing strategy and planning
• Project management skills
• Cross-functional team collaboration
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your marketing strategy and planning experience in detail
• Demonstrate your project management skills and ability to manage multiple projects simultaneously
• Showcase your ability to work effectively with cross-functional teams and stakeholders
• Research TD SYNNEX and be prepared to discuss how your values and career goals align with the company's mission and culture

ATS Keywords: Marketing strategy, channel marketing, product management, vendor marketing, account-based marketing, project management, cross-functional teams, stakeholder management, marketing planning, marketing execution

ASSUMPTION: The interview process for the Marketing Manager role at TD SYNNEX is designed to assess the candidate's marketing strategy and planning skills, project management abilities, and cultural fit with the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The Marketing Manager role at TD SYNNEX requires proficiency in a range of marketing tools and technologies, including marketing automation platforms, CRM software, project management tools, marketing analytics tools, and social media management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced environment
• Cross-functional team collaboration
• Results-driven and data-informed decision-making
• Continuous learning and professional development
• Flexible and adaptable work arrangements

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing comprehensive marketing plans?
• Are you comfortable working in a dynamic and fast-paced environment, managing multiple projects simultaneously, and collaborating with cross-functional teams?
• Do you have a strong customer focus and a data-driven approach to marketing?
• Are you committed to continuous learning and professional development?
• Are you comfortable working in a flexible and adaptable work arrangement, with a mix of on-site and remote work options?

ASSUMPTION: The Marketing Manager role at TD SYNNEX requires a strong cultural fit with the organization's values and work style, including a customer-centric mindset, innovative approach to marketing, collaborative work style, and a results-driven, data-informed approach to decision-making.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working effectively with cross-functional teams and stakeholders
• Keeping up with the latest marketing trends and technologies
• Balancing the demands of on-site and remote work arrangements
• Navigating a large, complex organization with a diverse range of products, services, and solutions

ASSUMPTION: The Marketing Manager role at TD SYNNEX presents a unique set of challenges, including the need to manage multiple projects simultaneously, work effectively with cross-functional teams, keep up with the latest marketing trends and technologies, balance on-site and remote work arrangements, and navigate a large, complex organization.

📈 Similar Roles Comparison

• Marketing Manager (Tech Industry) vs. Marketing Manager (Consumer Goods Industry)
• Tech Industry: Focus on B2B marketing, channel marketing, and vendor marketing
• Consumer Goods Industry: Focus on B2C marketing, brand management, and consumer insights
• Marketing Manager (Large Enterprise) vs. Marketing Manager (Startup)
• Large Enterprise: Established marketing teams, extensive resources, and well-defined processes
• Startup: Lean marketing teams, limited resources, and agile, adaptable work environment
• Marketing Manager (Global Organization) vs. Marketing Manager (Local Organization)
• Global Organization: Diverse customer base, global marketing strategies, and cross-cultural marketing considerations
• Local Organization: Niche customer base, localized marketing strategies, and regional marketing considerations

ASSUMPTION: The Marketing Manager role at TD SYNNEX presents a unique blend of challenges and opportunities, requiring a strong understanding of the tech industry, experience working in a large enterprise, and the ability to navigate a global organization with a diverse customer base.

📝 Sample Projects

• Developing and implementing a comprehensive vendor marketing plan for a new product launch
• Collaborating with client executives to develop an account-based marketing strategy for a strategic partner in the tech industry
• Managing a vendor marketing relationship, including maintaining product marketing plans, managing vendor coop/MDF, and representing the company in marketing-related business meetings

• Coaching and directing a team of marketing executives to develop and execute a multi-channel marketing campaign
• Acting as a consultant for product management and assigned vendors to provide marketing direction pertaining to assigned manufacturers' marketing plans

ASSUMPTION: The Marketing Manager role at TD SYNNEX presents a unique set of project opportunities, requiring a strong understanding of the tech industry, experience working in a large enterprise, and the ability to navigate a global organization with a diverse customer base.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing projects and campaigns that the Marketing Manager will be responsible for?
• How does the Marketing Manager role collaborate with other departments, such as product management, sales, and customer success?
• What are the key priorities for the Marketing Manager role in the first 90 days?
• How does TD SYNNEX support the professional development and career growth of its marketing team members?
• What are the most challenging aspects of the Marketing Manager role, and how does TD SYNNEX support its team members in overcoming these challenges?

ASSUMPTION: The Marketing Manager role at TD SYNNEX presents a unique set of challenges and opportunities, requiring a strong understanding of the tech industry, experience working in a large enterprise, and the ability to navigate a global organization with a diverse customer base.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TD SYNNEX Careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including your experience with marketing strategy and planning, project management, cross-functional team collaboration, and your alignment with TD SYNNEX's values and work style
• Prepare for your interviews by researching TD SYNNEX and practicing your responses to common marketing interview questions
• Follow up with the hiring manager or recruiter within one week of your interview to express your continued interest in the position
• If you are offered the position, consider negotiating your salary, benefits, and work arrangements to ensure a competitive and attractive compensation package

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.