Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: PhonePe

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving and executing marketing strategy for the payments business
• Translating business objectives into actionable marketing strategies
• Managing cross-functional collaborations with various teams
• Proven experience in driving growth for categories across FMCG and internet brands

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to navigate complex systems to influence decision-making and drive impact.

📋 Key Responsibilities

✅ Drive growth for the payments business through an integrated marketing approach

✅ Define business objectives and translate them into clear actionables from communication, media, research, and measurement perspectives

✅ Understand channel capabilities from a targeting, impact, and measurement perspective

✅ Plan and execute integrated marketing campaigns, including creative and media briefs

✅ Utilize research and insights to inform strategy, creative development, media planning, and impact measurement

✅ Manage, influence, and collaborate with key stakeholders to seek clarity, inputs, and negotiate

ASSUMPTION: This role requires a high degree of accountability, ownership, and the ability to manage ambiguity while navigating the system to influence decision-making and drive impact.

🎯 Required Qualifications

Education: MBA from a Tier 1 college

Experience: 5-9 years of marketing experience in established internet or fintech brands

Required Skills:

• Holistic marketing experience centered around deep category and consumer understanding
• Analytical bent of mind with comfort in numbers and relevant business, media, and research metrics
• Relationship management skills with the ability to manage ambiguity and navigate systems
• Media understanding with proven experience in evaluating, measuring, and optimizing both traditional and digital media
• Excellent brief writing skills for business approach notes and creative and media agencies
• First principle thinking with the ability to ask the right questions and translate disparate information into clear actionables
• Execution excellence with a high sense of accountability and ownership

Preferred Skills:

• Experience in working with different creative, research, and media agencies
• Agility and resilience to evolve ways of working in agile environments

ASSUMPTION: Candidates with a strong background in marketing, a proven track record of driving growth, and the ability to manage cross-functional teams will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 20,00,000 - 30,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Relocation benefits, Transfer Support Policy, Travel Policy
• Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Higher Education Assistance, Car Lease, Salary Advance Policy

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal policies and the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: PhonePe is a leading fintech company focused on digital payments, financial services, and consumer tech ventures. It operates in a rapidly growing and competitive market.

Company Size: PhonePe has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and learning.

Founded: PhonePe was founded in 2016 and has since grown to become one of India's leading digital payments platforms.

Company Description:

• PhonePe Group is India’s leading fintech company, offering a wide range of financial services and consumer tech ventures
• Its flagship product, the PhonePe app, has over 57 crore registered users and a digital payments acceptance network of over 4 crore merchants
• The company aligns its diverse portfolio of businesses with its vision to empower every Indian by unlocking the flow of money and providing equal access to easy and secure payments and financial services

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments

Company Website: https://www.phonepe.com

ASSUMPTION: PhonePe's large user base and extensive merchant network provide a strong foundation for growth and expansion into new services and markets.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing function and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the AD, Marketing, Payments and works cross-functionally with various teams, including Product, Business, Finance, Analytics, Tech, Legal, Procurement, and Marketing.

Work Arrangement: This is an on-site role based in Bangalore, Karnataka, India, with the possibility of occasional remote work.

Growth Opportunities:

• Proven track record of driving growth and impact in the role may lead to career advancement within the marketing function or the broader organization
• Working with a diverse range of teams and stakeholders provides opportunities to develop skills and gain exposure to various aspects of the business
• PhonePe's rapid growth and expansion into new services and markets offer exciting career prospects for the right candidate

ASSUMPTION: Success in this role will require a strong understanding of the payments business, marketing strategy, and the ability to execute and deliver results in a fast-paced and dynamic environment.

🌍 Location & Work Environment

Office Type: PhonePe's office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Green Glen Layout Road, PhonePe Private Limited Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur Bengaluru, Karnataka-KA, Pincode- 560103, Bengaluru East, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is the third most populous city in India
• The city is known for its pleasant climate, vibrant culture, and thriving tech industry
• Bangalore is well-connected by air, rail, and road networks, making it easily accessible from other major cities in India

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours based on project requirements and team needs.

ASSUMPTION: Bangalore's vibrant tech industry, diverse culture, and pleasant climate make it an attractive location for professionals seeking to advance their careers in a dynamic and innovative environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Background and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and execution
• Cross-functional collaboration and stakeholder management
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with PhonePe's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
• Demonstrate your understanding of PhonePe's business, industry, and competitive landscape
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively in a dynamic environment
• Showcase your creativity and innovation in marketing campaign ideas and strategies

ATS Keywords: Marketing Strategy, Execution Excellence, Analytical Skills, Relationship Management, Media Understanding, Creative Brief Writing, Stakeholder Management, First Principle Thinking, Agility, Resilience, Business Understanding, Data Insights, Campaign Planning, Integrated Marketing, Consumer Understanding, Operational Excellence, Accountability

ASSUMPTION: PhonePe's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering every Indian
• Easy and secure payments
• Financial inclusion
• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Agile and dynamic work environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Focus on execution and delivery of results
• Strong emphasis on learning and growth opportunities

Self-Assessment Questions:

• How do you align with PhonePe's mission to empower every Indian through easy and secure payments and financial services?
• How do you approach collaboration and teamwork in a dynamic and fast-paced environment?
• How do you ensure that your marketing strategies and campaigns are customer-centric and data-driven?

ASSUMPTION: Success in this role requires a strong cultural fit with PhonePe's values, work style, and mission.

⚠️ Potential Challenges

• Managing ambiguity and navigating complex systems to influence decision-making and drive impact
• Balancing strategic thinking and execution excellence in a fast-paced and dynamic environment
• Working with a diverse range of teams and stakeholders with varying priorities and expectations
• Keeping up with industry trends and best practices in marketing strategy and execution

ASSUMPTION: Addressing these challenges requires strong problem-solving skills, adaptability, and a customer-centric approach.

📈 Similar Roles Comparison

• Marketing Manager - Fintech vs. FMCG: This role requires a strong understanding of the payments business and marketing strategy, with a focus on driving growth and impact. In contrast, an FMCG Marketing Manager may have a broader product portfolio and more established marketing strategies.
• Industry-specific context: The fintech industry is rapidly evolving, with new competitors and technologies emerging constantly. This role requires a deep understanding of the competitive landscape and the ability to adapt to change.
• Career path comparison: This role offers opportunities for growth and progression within the marketing function and the broader organization. With experience and demonstrated success, candidates may advance to senior marketing roles or move into other functions within the company.

ASSUMPTION: Understanding the unique aspects of this role and the industry it operates in is crucial for success and career growth.

📝 Sample Projects

• Developing and executing a marketing campaign to drive user acquisition and engagement for a new feature or service
• Conducting market research and analysis to inform marketing strategy and campaign development
• Managing relationships with external partners, such as creative and media agencies, to deliver high-quality output and impact

ASSUMPTION: These sample projects illustrate the range of responsibilities and the cross-functional nature of the role, requiring strong collaboration, communication, and project management skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy and organization structure?
• What are the most significant challenges facing the payments business, and how can this role address them?
• How does PhonePe support the growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your commitment to driving impact and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through PhonePe's careers page
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively in a dynamic environment
• Showcase your creativity and innovation in marketing campaign ideas and strategies
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.