📌 Core Information
🔹 Job Title: Marketing Manager (Luxury Services)
🔹 Company: TGG Accounting
🔹 Location: White Plains, NY (Onsite, 5 days/week)
🔹 Job Type: On-site
🔹 Category: Executive Office Suites & Virtual Office Services
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 6-8+ years
🔹 Remote Status: On-site (5 days/week)
🚀 Job Overview
Key aspects of this role include:
- Leading and managing all marketing initiatives for a premium provider of executive office suites and virtual office services.
- Collaborating directly with leadership to shape marketing strategy and guide growth, including a new high-end sub-brand.
- Overseeing PPC and SEO efforts, optimizing ROI and lead-to-sale conversion, and managing relationships with external vendors/agencies.
- Refining web content, design, and user experience, and building, executing, and maintaining branding collateral and messaging for both the core and luxury sub-brands.
ASSUMPTION: This role requires a strategic and hands-on marketing professional with experience in luxury branding and digital marketing to drive growth and enhance the brand's reputation.
📋 Key Responsibilities
✅ Lead and manage all marketing initiatives, from digital advertising to brand development and strategy.
✅ Oversee PPC and SEO efforts, particularly high-spend Google Ad campaigns, optimizing ROI and lead-to-sale conversion.
✅ Analyze marketing performance and provide actionable insights using enhanced analytics.
✅ Manage relationships with external vendors/agencies and gradually bring more marketing execution in-house.
✅ Update and refine web content, design, and user experience, working with designers as needed.
✅ Build, execute, and maintain branding collateral and messaging for both the core and luxury sub-brands.
✅ Provide marketing direction while collaborating with executive leadership on strategic decisions.
✅ Support traditional marketing efforts and manage a light social media presence.
ASSUMPTION: The ideal candidate will have a strong digital marketing background, with a focus on PPC management and luxury branding, to excel in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field (preferred but not required)
Experience: 6-8+ years of experience in marketing leadership, ideally in a small to mid-sized business
Required Skills:
- Proven success in managing and optimizing PPC/Google Ads campaigns
- Strong digital marketing expertise, including SEO and marketing automation
- Demonstrated branding and content strategy skills, including writing and editing web copy
- Analytical mindset – able to translate campaign data into actionable recommendations
- Experience marketing to high-end, professional audiences; understands luxury positioning and values polish and precision
- Comfortable being both a strategic thinker and hands-on doer
- Open to guidance and collaboration, yet confident in presenting ideas and leading execution
Preferred Skills:
- Background in professional services, executive workspace, or commercial real estate
- Agency and in-house experience
ASSUMPTION: The ideal candidate will possess a unique blend of strategic thinking, digital marketing expertise, and luxury branding experience to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for marketing managers in the New York area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours/week), on-site (5 days/week)
ASSUMPTION: The salary range is based on industry standards for marketing managers with 6-8+ years of experience in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting. TGG Accounting is a leading provider of outsourced accounting and business advisory services for small to mid-size businesses across industries.
Company Size: 51-200 employees. As a mid-sized company, TGG Accounting offers a supportive work environment with opportunities for growth and collaboration.
Founded: 2006. TGG Accounting has been providing exceptional financial management services for over 15 years.
Company Description:
- TGG Accounting is committed to improving business owners' lives through excellent financial management.
- The company offers fully scalable accounting and finance teams, tailoring services to fit clients' specific needs.
- TGG Accounting provides timely, actionable information to management teams through detailed measurement, reporting, and analysis of financial metrics and results.
Company Specialties:
- Internal and managerial accounting
- Financial statement production
- Forecasting, budgeting, and cost saving
- Fractional CFO services
- Financial reporting and exit planning
- Accrual accounting and outsourced accounting
- Operational accounting and finance consulting
- Cash flow forecasting and mergers and acquisitions
- Strategic planning and business strategy
- Goal planning and audit support
- Tax planning and business growth and scale
Company Website: https://tgg-accounting.com/
ASSUMPTION: TGG Accounting's focus on improving business owners' lives through excellent financial management creates a supportive and collaborative work environment for employees.
📊 Role Analysis
Career Level: Mid-level. This role offers an opportunity for a marketing professional with 6-8+ years of experience to take on a leadership position and drive marketing strategy and execution.
Reporting Structure: This role reports directly to executive leadership and collaborates with various departments to shape marketing strategy and guide growth.
Work Arrangement: On-site (5 days/week). This role requires a presence in the White Plains, NY office for 5 days a week to collaborate with leadership and manage marketing initiatives.
Growth Opportunities:
- As the sole marketing professional, this role offers the opportunity to build and shape the marketing department as the company grows.
- Collaborating with executive leadership provides exposure to strategic decision-making and business growth.
- Managing a wide range of marketing initiatives allows for continuous learning and skill development.
ASSUMPTION: The growth opportunities in this role are tied to the company's expansion and the successful execution of marketing initiatives.
🌍 Location & Work Environment
Office Type: Corporate office. TGG Accounting's White Plains, NY office is a professional and collaborative environment that caters to successful professionals in law, finance, consulting, and executive leadership.
Office Location(s): White Plains, NY
Geographic Context:
- White Plains is a suburban city in Westchester County, New York, located approximately 30 miles north of New York City.
- The area offers a mix of urban and suburban living, with easy access to New York City for cultural and entertainment opportunities.
- White Plains is home to a diverse range of industries, including finance, healthcare, and technology.
Work Schedule: Full-time (40 hours/week), on-site (5 days/week). This role requires a consistent presence in the office to collaborate with leadership and manage marketing initiatives.
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with leadership and other departments, fostering a more cohesive and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with executive leadership to discuss marketing strategy and growth opportunities
- Skills assessment or case study to evaluate digital marketing and branding expertise
- Final interview with the hiring manager to discuss next steps and make a hiring decision
Key Assessment Areas:
- Digital marketing expertise, with a focus on PPC management and luxury branding
- Strategic thinking and ability to collaborate with executive leadership
- Hands-on execution and ability to manage multiple marketing initiatives
- Cultural fit and alignment with TGG Accounting's mission and values
Application Tips:
- Highlight your experience in luxury branding and digital marketing, with a focus on PPC management and SEO.
- Tailor your resume and cover letter to emphasize your strategic thinking and ability to collaborate with executive leadership.
- Prepare for skills assessments or case studies by researching TGG Accounting's marketing efforts and identifying opportunities for improvement.
ATS Keywords: Marketing leadership, digital marketing, PPC management, SEO, luxury branding, analytics, vendor management, user experience, social media management, marketing automation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit with TGG Accounting's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- SEO platforms (e.g., SEMrush, Ahrefs, Moz)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Web CMS platforms (e.g., WordPress, Drupal)
ASSUMPTION: The ideal candidate will have experience with these tools and be comfortable learning and implementing new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence in financial management
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and professionalism
Work Style:
- Strategic and forward-thinking
- Hands-on and detail-oriented
- Collaborative and open to feedback
- Adaptable and comfortable with change
Self-Assessment Questions:
- Do you thrive in a high-quality, professional environment and have experience marketing to high-end, professional audiences?
- Are you comfortable being both a strategic thinker and hands-on doer, with the ability to manage multiple marketing initiatives?
- Do you possess strong digital marketing expertise, with a focus on PPC management and luxury branding, and are you open to guidance and collaboration?
ASSUMPTION: The ideal candidate will possess a unique blend of strategic thinking, digital marketing expertise, and luxury branding experience, and be comfortable working in a collaborative and professional environment.
⚠️ Potential Challenges
- Managing a wide range of marketing initiatives with a sole marketing role may require strong time management and prioritization skills.
- Collaborating with executive leadership may require strong communication and presentation skills to effectively convey marketing strategy and growth opportunities.
- Managing relationships with external vendors/agencies may require strong vendor management skills and the ability to gradually bring more marketing execution in-house.
- The luxury sub-brand may require a unique approach to marketing and branding, with a focus on exclusivity and high-end positioning.
ASSUMPTION: The ideal candidate will possess the skills and experience necessary to overcome these challenges and excel in this role.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on luxury branding and digital marketing, with a specific emphasis on PPC management and SEO.
- TGG Accounting's focus on improving business owners' lives through excellent financial management creates a unique opportunity for a marketing professional to drive growth and enhance the brand's reputation.
- This role offers an opportunity for a marketing professional with 6-8+ years of experience to take on a leadership position and shape marketing strategy and execution.
ASSUMPTION: The unique focus on luxury branding and digital marketing, combined with TGG Accounting's mission and values, sets this role apart from other marketing manager positions.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive growth and enhance the brand's reputation
- Optimizing PPC campaigns to improve ROI and lead-to-sale conversion, with a focus on high-spend Google Ad campaigns
- Refining web content, design, and user experience to improve user engagement and drive conversions
- Building, executing, and maintaining branding collateral and messaging for both the core and luxury sub-brands, with a focus on exclusivity and high-end positioning
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, requiring a unique blend of skills and experience to excel.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the luxury sub-brand and how this role fits into that strategy?
- How does TGG Accounting support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TGG Accounting measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
- What opportunities exist for collaboration with other departments, such as sales or business development, to drive growth and enhance the brand's reputation?
ASSUMPTION: These key questions will help the candidate better understand the role's priorities, growth opportunities, and the company's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TGG Accounting careers page
- Tailor your resume and cover letter to emphasize your experience in luxury branding and digital marketing, with a focus on PPC management and SEO.
- Prepare for skills assessments or case studies by researching TGG Accounting's marketing efforts and identifying opportunities for improvement.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
