📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: PwC
🔹 Location: Dubai - Emaar Square, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, developing, and implementing marketing plans for PwC's Tax & Legal Services (TLS) business
- Managing marketing activities such as events, webinars, and content creation to support PwC's brand identity
- Collaborating with TLS business units, country partners, and key stakeholders to drive marketing campaigns
- Leading marketing projects, understanding objectives, developing action plans, and coordinating with stakeholders
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and implement marketing plans for PwC's TLS business, brand identity, and positioning
✅ Manage marketing activities such as events, webinars, content creation, and more to support PwC's brand identity
✅ Collaborate with TLS business units, country partners, and key stakeholders to develop strategies and drive campaigns
✅ Lead marketing projects, understanding objectives, developing action plans, and coordinating with stakeholders to create materials supporting the campaign
✅ Monitor and measure the effectiveness of marketing campaigns, producing updated reports
✅ Manage the budget for TLS, ensuring cost efficiency of all marketing activities
✅ Draft monthly client newsletters and support external communications for campaigns
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in the Marketing field, with at least 2 years in a management capacity and experience in the Professional Services Industry
Required Skills:
- Proven track record in a marketing function
- In-depth knowledge of marketing and branding principles
- Strong knowledge of new and traditional marketing channels
- Excellent communication skills, both verbal and written
- Excellent project management skills
- Excellent leadership and interpersonal skills
- Fluency in spoken and written English, proficiency in Arabic is an advantage
Preferred Skills:
- Experience in the Professional Services Industry, specifically in PR, Communications, or Marketing
- Industry experience within the Middle East
- Knowledge of online media, social media marketing, and developing user-friendly digital platforms
ASSUMPTION: Candidates with experience in the Professional Services Industry and the Middle East will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: AED 35,000 - 50,000 per month (Estimated, based on industry standards for a Marketing Manager role in Dubai)
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Employee assistance program
- Training and development opportunities
Working Hours: Full-time (40 hours per week), with the possibility of working up to 20% of the time remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Dubai. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PwC is a multinational professional services network headquartered in London, United Kingdom. It is one of the "Big Four" accounting firms, along with Deloitte, EY, and KPMG.
Company Size: PwC has over 370,000 employees worldwide, making it one of the largest professional services firms globally. In the United Arab Emirates, PwC has over 2,000 employees.
Founded: PwC was founded in 1854 and has since grown into a global network of firms in 149 countries.
Company Description:
- PwC provides services in assurance, tax, and consulting to help organizations build public trust and enhance value for their stakeholders
- The company is committed to delivering quality in all its services, leveraging its global network of firms to provide clients with the best insights and solutions
- PwC is dedicated to building a better working world by acting with integrity, working together, reimagining the possible, and making a difference
Company Specialties:
- Assurance
- Tax services
- Consulting services
- Global outsourcing solutions
- Advisory services
Company Website: http://www.pwc.com/ar
ASSUMPTION: PwC's global presence and extensive network of firms provide clients with access to a wide range of expertise and resources.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to grow into a senior manager or director position
Reporting Structure: The Marketing Manager reports directly to the Tax & Legal Services (TLS) leadership team
Work Arrangement: This role is primarily on-site, with the possibility of working up to 20% of the time remotely
Growth Opportunities:
- Progression to senior manager or director level within the Marketing function
- Expanding expertise across different service lines and industries
- International assignments or secondments within the PwC network
ASSUMPTION: PwC offers a range of growth opportunities for employees, including internal mobility and international assignments.
🌍 Location & Work Environment
Office Type: PwC's Dubai office is located in the Emaar Square, a modern and well-equipped workspace
Office Location(s): Dubai - Emaar Square, United Arab Emirates
Geographic Context:
- Dubai is a major business hub in the Middle East, with a thriving economy and a diverse range of industries
- The United Arab Emirates has a strategic location, connecting the East and West, making it an ideal base for regional operations
- Dubai offers a multicultural environment, with a large expat community and a wide range of amenities
Work Schedule: Full-time (40 hours per week), with the possibility of working up to 20% of the time remotely
ASSUMPTION: The United Arab Emirates' strategic location and diverse economy provide ample opportunities for growth and development within the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the TLS leadership team
Key Assessment Areas:
- Marketing and branding expertise
- Project management skills
- Stakeholder management and communication skills
- Cultural fit with PwC's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and project management skills, as well as your experience in the Professional Services Industry
- Prepare examples of successful marketing campaigns you have led and the impact they had on the organization
- Research PwC's values and be prepared to discuss how you align with them
ATS Keywords: Marketing, Brand Management, Public Relations, Communications, Digital Marketing, Content Marketing, Project Management, Leadership, Interpersonal Skills, Analytical Thinking, Campaign Performance Analysis, Customer Insight, Commercial Awareness, Excellent Communication Skills, Marketing Research
ASSUMPTION: PwC's recruitment process is designed to assess candidates' skills and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on PwC's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Work together
- Reimagine the possible
- Make a difference
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with PwC's values, and can you provide examples of how you have demonstrated them in your previous roles?
- How do you handle working with multiple stakeholders and managing their expectations?
- Can you describe a time when you had to reimagine a marketing campaign or strategy, and what was the outcome?
ASSUMPTION: PwC places a strong emphasis on cultural fit and values-driven behavior in its recruitment process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging, requiring strong organizational skills and prioritization
- Working in a large, multinational organization may present unique cultural and political dynamics that require navigation
- The role may require occasional travel, which could be challenging for those with personal or family commitments
- Dubai's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to building relationships within the organization.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the Professional Services Industry, this role may have a broader scope, requiring expertise in both marketing and project management
- PwC's global presence and extensive network of firms provide clients with access to a wide range of expertise and resources, making this role unique within the industry
- Career progression in this role may involve moving into senior management or director positions, with the opportunity to specialize in a specific industry or service line
ASSUMPTION: This role offers a unique opportunity to work in a global organization with a wide range of expertise and resources at its disposal.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new service line within PwC's Tax & Legal Services business
- Creating and implementing a content marketing strategy to establish PwC as a thought leader in the Middle East tax and legal services market
- Managing a team of marketing professionals to deliver a high-profile event for PwC's clients and stakeholders
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does PwC support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in PwC's Tax & Legal Services business, and how can this role help address them?
- How does PwC measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the team's dynamics, and PwC's approach to marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and project management skills, as well as your experience in the Professional Services Industry
- Prepare examples of successful marketing campaigns you have led and the impact they had on the organization
- Research PwC's values and be prepared to discuss how you align with them
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
