📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Taylor Wimpey
🔹 Location: Winchester, Hampshire, England, United Kingdom
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing strategies for residential property developments
- Collaborating with sales teams and marketing agencies to deliver business results
- Developing and implementing marketing strategies to meet company objectives
- Brand ambassador responsibilities to maintain and enhance Taylor Wimpey's brand positioning
ASSUMPTION: This role requires a strategic mindset and strong interpersonal skills to effectively manage marketing activities and collaborate with various teams.
📋 Key Responsibilities
✅ Create and implement digital marketing strategies for each development
✅ Work closely with sales teams and marketing agencies to implement overall sales and marketing strategies
✅ Manage relationships with external agencies, measuring and reporting results
✅ Manage the TW website pages and online property portals
✅ Manage email marketing creation and strategy
✅ Attend weekly project and sales meetings
✅ Help manage the design process of all marketing collateral
✅ Support the day-to-day activities and performance of the marketing team
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and team management, requiring a versatile skill set.
🎯 Required Qualifications
Education: Marketing qualification (CIM) preferred
Experience: Relevant experience in a similar marketing role within the residential property market
Required Skills:
- Strategic and analytical thinking
- Proven interpersonal and motivational skills
- Energetic with positive attitude
- Good verbal and written communication skills
- Creative ability
- Ability to delegate and motivate others
Preferred Skills:
- Experience with CRM systems
- Knowledge of the residential property market
ASSUMPTION: While a marketing qualification is preferred, relevant experience and a strong skill set are considered more important for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Marketing Manager in the UK real estate sector with 5-10 years of experience)
Benefits:
- Retail discounts
- Company-funded life insurance and private healthcare
- Quality pension scheme
- Discounted house purchase scheme
- Car leasing scheme
- Share plans
- Extra annual leave and dependant benefit cover
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager in the UK real estate sector with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Taylor Wimpey is one of the largest residential developers in the UK, with operations also in Spain. They build attractive and sustainable homes and communities, with a wide range of properties.
Company Size: Large (1,001-5,000 employees) - Taylor Wimpey operates as a network of local businesses in the UK, with 22 regional offices covering England, Scotland, and Wales.
Founded: 1880 - Taylor Wimpey has a long history in the real estate industry and has established itself as a reputable homebuilder.
Company Description:
- Taylor Wimpey builds attractive and sustainable homes and communities
- They provide high-quality places to live with appropriate facilities, an attractive environment, and a sense of place
- They add social, economic, and environmental value to the wider communities in which they operate
Company Specialties:
- New homes
- New apartments
- New build homes
- New build property
- Housebuilder
- Property developer
- Investment property
- New housing developments
- Help to Buy
Company Website: http://www.taylorwimpey.co.uk
ASSUMPTION: Taylor Wimpey's extensive experience and size in the real estate industry provide a stable and established environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior - This role requires a balance of strategic thinking and hands-on implementation, indicating a mid-level to senior career stage.
Reporting Structure: The Marketing Manager reports to the Senior Marketing Manager and works closely with the Sales & Marketing Director and regional sales teams.
Work Arrangement: On-site - This role requires a physical presence in the Winchester office, with potential travel to other regional offices or development sites.
Growth Opportunities:
- Progression to a Senior Marketing Manager role
- Expansion into other regional offices or international markets
- Development of skills in related areas, such as sales or project management
ASSUMPTION: Taylor Wimpey's large size and diverse operations provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate - Taylor Wimpey's Winchester office is a corporate environment, with a professional and structured work setting.
Office Location(s): Winchester, Hampshire, England, United Kingdom
Geographic Context:
- Winchester is a historic city in Hampshire, England, with a population of approximately 45,000
- The city is known for its rich history, beautiful architecture, and vibrant cultural scene
- Winchester is well-connected by road, rail, and air, with easy access to London and other major cities
Work Schedule: Full-time, Monday to Friday, with potential flexibility for working from home or adjusting hours as needed
ASSUMPTION: Winchester offers a pleasant work environment with a good quality of life, and Taylor Wimpey's office provides a professional and supportive work setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the Senior Marketing Manager and/or Sales & Marketing Director
- Final interview or assessment with a panel of stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Interpersonal and communication skills
- Cultural fit and alignment with Taylor Wimpey's values
- Marketing expertise and industry knowledge
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Taylor Wimpey's brand and marketing strategies to demonstrate your understanding of the company
ATS Keywords: Digital marketing, residential property, marketing strategy, brand ambassador, sales and marketing, CRM, email marketing, marketing collateral, team management
ASSUMPTION: Taylor Wimpey's interview process is designed to assess candidates' strategic thinking, interpersonal skills, and cultural fit, with a focus on marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- CRM software (e.g., Microsoft Dynamics)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Design software (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Taylor Wimpey uses industry-standard marketing and project management tools to support their marketing activities.
👔 Cultural Fit Considerations
Company Values:
- Quality - Taylor Wimpey strives to deliver high-quality homes and customer service
- Integrity - They act with honesty and transparency in all their business dealings
- Responsibility - They take responsibility for their actions and the impact they have on customers, communities, and the environment
- Collaboration - They work together to achieve their goals and support each other's success
Work Style:
- Taylor Wimpey values a collaborative and supportive work environment
- They encourage open communication and active listening
- They foster a culture of continuous improvement and learning
Self-Assessment Questions:
- Do you align with Taylor Wimpey's values, particularly their commitment to quality and integrity?
- Are you comfortable working in a corporate environment and collaborating with various teams?
- Do you have a proactive and positive approach to work, with a strong desire to learn and grow?
ASSUMPTION: Taylor Wimpey's company culture emphasizes quality, integrity, responsibility, and collaboration, with a focus on supporting employees' growth and development.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Balancing strategic thinking with hands-on implementation
- Working with various teams and stakeholders, requiring strong interpersonal and communication skills
- Adapting to changes in the real estate market and Taylor Wimpey's business priorities
ASSUMPTION: This role presents both strategic and operational challenges, requiring a versatile skill set and strong adaptability.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the real estate sector, this role places a greater emphasis on digital marketing and brand ambassador responsibilities
- Taylor Wimpey's large size and diverse operations provide more opportunities for career growth and development than smaller real estate companies
- This role may offer more exposure to senior leadership and strategic decision-making processes than similar roles in larger corporations
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with ample opportunities for career growth and development within Taylor Wimpey's large and diverse organization.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for a new residential development, resulting in a 30% increase in website traffic and a 20% increase in leads generated
- Managing the rebranding of a residential development, including the creation of new marketing collateral and the successful launch of the new brand, leading to a 15% increase in sales
- Collaborating with the sales team to create targeted email marketing campaigns, resulting in a 25% increase in open rates and a 15% increase in click-through rates
ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the Marketing Manager role, with a focus on delivering tangible results and driving business growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for a residential development and how it is allocated across different channels?
- How does the marketing team collaborate with the sales team to ensure alignment and maximize results?
- What opportunities are there for professional development and growth within the marketing team and Taylor Wimpey as a whole?
- How does Taylor Wimpey measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
- What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture and values, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills, with a focus on digital marketing, strategic thinking, and team management
- Prepare a cover letter that demonstrates your understanding of Taylor Wimpey's brand and marketing strategies, and explains how your skills and experience make you a strong fit for the role
- If applicable, prepare examples of successful marketing campaigns or projects you've led to showcase your expertise and achievements
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
