Marketing Manager

📌 Core Information 🔹 Job Title: Marketing Manager 🔹 Company: HKS, Inc. 🔹 Location: Dallas, Texas, United States 🔹 Job Type: Full-Time 🔹 Category: Architecture and Planning 🔹 Date Posted: May 7, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Specializing in regional marketing strategies and materials - Collaborating with practice and business development directors - Managing pursuit submissions and marketing collateral - Supporting business development efforts through strategic outreach - Maintaining a commitment to quality, innovation, learning, and growth ASSUMPTION: This role requires a high level of collaboration and project management skills, as well as a strong understanding of marketing practices and procedures within the architecture and design industry. 📋 Key Responsibilities ✅ Works closely with studio leaders to support business development programs ✅ Monitors and assists practice leaders and business development directors on target client information within the CRM system ✅ Collaborates on competitive intelligence, client, and competition research to support prepositioning pursuit efforts ✅ Manages and creates qualifications packages, proposals, and interview collateral ✅ Provides strategic thinking related to marketing outreach and tailors materials to support practice/region needs ✅ Prepares and maintains BD resource materials, portfolios, and boilerplate information ✅ Manages the pursuit submission process with pursuit teams on go/no-go efforts, pursuit strategy, requirements, scheduling, assignments, and maintains deadlines ✅ Acts as a liaison for internal and external communications of regional marketing news and developments with centralized MarCom team ✅ Manages regional project information, stories, and milestones for use in materials, case studies, PR, social media, eMarketing, etc. ✅ Tracks project milestones for grand openings, groundbreakings, completion, photography, etc. and collaborates with Practice Specialists and MarCom on related actions ✅ Responsible for tracking regional pursuit outcomes, project information, and milestones and other key marketing initiatives within firmwide and MarCom management systems ✅ Collaborates with regional leadership, business development directors, marketing specialists, and conference teams on regional conference strategy, messaging, speaking topics, and support needs ✅ Manages regional awards strategy, tracking, submissions, and support with regional design leadership and MarCom awards coordinator ✅ May assist regional teams in submissions for accreditation, fellowships, honors, and awards ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work on multiple projects simultaneously while maintaining high-quality standards. 🎯 Required Qualifications Education: - Bachelor’s degree in Journalism, Marketing, or a related field Experience: - Typically with 5+ years of marketing experience, preferably in an A/E/C firm Required Skills: - Proficiency in InDesign - Experience in Photoshop and Illustrator (preferred) - Proficiency in MS Office Suite, including Microsoft Word, Excel, and PowerPoint - Knowledge of and interest in architecture/interior design - Excellent writing skills with experience in graphically designed page layouts - Excellent attention to detail and commitment to excellence - Excellent project management, interpersonal skills, and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team - Strong organizational skills and the ability to work on multiple projects at the same time - Ability to communicate and present ideas in a clear, concise, and professional manner both verbally and in writing - Ability to proactively problem-solve and apply innovative solutions - Ability to work and collaborate in a team environment, and ability to work independently and prioritize work - Ability to effectively meet deadlines at expected quality Preferred Skills: - Experience with CRM systems - Familiarity with Adobe Creative Suite - Knowledge of HTML and CSS ASSUMPTION: While not explicitly stated, having experience with CRM systems and familiarity with Adobe Creative Suite would be beneficial for this role. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the architecture and design industry in Dallas, Texas) Benefits: - Health, dental, and vision insurance - 401(k) plan with company match - Paid time off (vacation, sick, and holidays) - Tuition reimbursement - Professional development opportunities Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Architecture and Planning Company Size: 1,001-5,000 employees Founded: 1939 Company Description: - HKS is a global firm of architects, designers, planners, and advisors who create places noted for their beauty and performance - The firm values honesty, diversity and inclusion, and celebrates creative thinking - HKS is committed to an environmental, social, and governance approach to design, achieving design excellence while being mindful of the fragility of all life and the planet Company Specialties: - Architecture - Engineering - Urban Planning - Interior Design - And Design Company Website: http://www.hksinc.com ASSUMPTION: HKS is a well-established firm in the architecture and planning industry, with a strong commitment to sustainability and design excellence. 📊 Role Analysis Career Level: Mid-level marketing professional Reporting Structure: Reports directly to the regional marketing director or a similar role Work Arrangement: On-site, with potential for occasional travel Growth Opportunities: - Opportunities to advance within the marketing department or explore other roles within the firm - Potential to work on high-profile projects and gain exposure to various aspects of the architecture and design industry ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader architecture and design industry. 🌍 Location & Work Environment Office Type: Corporate office environment Office Location(s): 350 N Saint Paul Street, Suite 100, Dallas, Texas 75201-4240, US Geographic Context: - Dallas, Texas, is a major metropolitan area with a diverse economy and a thriving architecture and design industry - The office is located in the downtown area, offering easy access to public transportation, restaurants, and cultural attractions Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands ASSUMPTION: The work environment is professional and collaborative, with a strong emphasis on teamwork and communication. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with the marketing team 4. Final interview with the regional marketing director or a similar role Key Assessment Areas: - Marketing and project management skills - Knowledge of the architecture and design industry - Communication and presentation skills - Problem-solving abilities - Cultural fit with the company's values and work environment Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience and skills - Showcase your portfolio or examples of your work, if applicable - Prepare questions about the role, the team, and the company to demonstrate your interest and engagement ATS Keywords: Marketing, Project Management, Business Development, CRM, Client Research, Public Relations, Adobe InDesign, Microsoft Office, Architecture, Interior Design ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience through their resume, cover letter, and interview performance. 🛠️ Tools & Technologies - Adobe InDesign - Adobe Photoshop - Adobe Illustrator - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM system (e.g., Salesforce, HubSpot, or similar) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Quality - Innovation - Learning and growth - Collaboration - Sustainability Work Style: - Collaborative and team-oriented - Results-driven and proactive - Committed to excellence and continuous improvement - Adaptable and responsive to change Self-Assessment Questions: - How do you align with HKS's commitment to quality, innovation, learning, and growth? - How comfortable are you working in a collaborative, team-oriented environment? - How do you approach continuous learning and improvement in your role? ASSUMPTION: Candidates should be prepared to demonstrate their alignment with HKS's values and work style during the interview process. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously - Balancing the needs of various stakeholders, including practice leaders, business development directors, and the marketing team - Adapting to changes in project priorities and team dynamics - Maintaining a strong attention to detail while working on multiple projects ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commitment to maintaining high-quality standards. 📈 Similar Roles Comparison - Marketing Coordinator: Entry-level role with fewer responsibilities and less experience required - Senior Marketing Manager: Higher-level role with more responsibilities, experience, and strategic decision-making - Marketing Specialist: More specialized role focused on specific marketing channels or tactics ASSUMPTION: This role offers a unique blend of marketing and project management responsibilities, with opportunities for growth and development within the marketing department and the broader architecture and design industry. 📝 Sample Projects - Developing and implementing a regional marketing strategy for a specific practice area - Managing a pursuit submission process for a high-profile project - Creating and maintaining marketing collateral, such as brochures, qualification packages, and fee proposals - Collaborating with regional leadership on conference strategy, messaging, and speaking topics - Managing regional awards strategy, tracking, submissions, and support ASSUMPTION: These projects demonstrate the range of responsibilities and the level of collaboration required for success in this role. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the marketing department in the next year, and how can this role help address them? - How does this role support the firm's commitment to sustainability and design excellence? - What opportunities are there for professional development and growth within the marketing department and the broader firm? - How does the marketing team collaborate with other departments, such as business development and practice leadership? - What are the key priorities for this role in the first 90 days? ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, while also gathering valuable information about the work environment and career growth opportunities. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://hksinc.wd5.myworkdayjobs.com/HKSCareers/job/Dallas/Marketing-Manager_2025-02744-1 - Tailor your resume and cover letter to highlight your relevant marketing experience and skills - Prepare questions about the role, the team, and the company to demonstrate your interest and engagement - Follow up with the hiring manager within one week of submitting your application, if you haven't heard back ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.