Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: North Star Coffee Roasters

🔹 Location: Leeds, United Kingdom

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading omnichannel marketing efforts to drive growth and engagement
• Developing and executing innovative campaigns across digital, physical, and wholesale touchpoints
• Managing marketing budgets and tracking performance metrics
• Collaborating with multiple departments to ensure successful campaign execution
• Overseeing content creation and brand storytelling across various channels

ASSUMPTION: This role requires a strategic thinker with a creative edge, a love for storytelling, and a deep understanding of customer engagement, e-commerce, and digital marketing.

📋 Key Responsibilities

✅ Campaign Planning & Execution: Plan, manage, deliver, and evaluate multi-pronged marketing and communication campaigns. Coordinate with multiple departments to ensure successful execution.

✅ Content Creation & Brand Storytelling: Oversee and actively participate in content creation across various campaign touchpoints, including digital marketing, email marketing, social media, in-store promotions, website content, and printed materials. Create and manage social media content, ensuring a consistent brand voice across all platforms.

✅ E-commerce: Manage the e-commerce manager, collaborate on website updates, and improve performance and customer experience to drive growth. Assist in developing engaging, personalized email campaigns and flows using Shopify and Klaviyo.

✅ Marketing Performance & Data Analysis: Regularly analyze and report on marketing data and key performance metrics to assess campaign success. Manage and monitor marketing budgets, ensuring resources are allocated effectively for maximum impact.

✅ Industry Research & Innovation: Stay curious—research industry trends, analyze competitors, and keep up to date with the latest developments in marketing, hospitality, and specialty coffee. Identify PR opportunities and collaborations to drive innovation and expand North Star’s reach. Explore and implement new technologies and trends.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management and team leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) working in a marketing department for a similar size independent or ethically led business, ideally in a similar role

Required Skills:

• Marketing Campaigns & Planning – experience in developing and managing marketing campaigns, writing marketing strategies, and scoping actionable marketing plans
• Content Creation & Social Media – skilled in managing multi-channel content strategies, experience with Meta Suite and other social media scheduling tools
• Email Marketing & CRM – experience with Klaviyo, Shopify, and customer data-driven marketing and flows
• Graphic Design & Creative Direction – ability to oversee and collaborate with designers but also create content and edit templates
• Copywriting & Storytelling – strong written communication skills for web, email, and social, ability to write content that highlights sustainability and ethics efforts and tells the stories of products and coffee producers
• Photography/Videography – the ability to create engaging visuals is a bonus
• Project & Team Management – experience working with and managing suppliers and creatives, managing deadlines, and delivering projects. Some experience of managing a small team would be an advantage

Preferred Skills:

• Experience working in the coffee industry or with coffee-related products
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on campaign planning, execution, and data analysis. Experience in the coffee industry or with coffee-related products is a plus but not required.

💰 Compensation & Benefits

Salary Range: £37,000 - £45,000 per year (Based on experience and industry standards for a Marketing Manager role in Leeds)

Benefits:

• Private healthcare package
• Enhanced maternity/paternity leave
• Free coffee to drink (& 1x250g bag per week)
• 20% discount in our coffee shops
• 'Stay Curious' fund of £150/year to help advance a hobby or interest
• The chance to genuinely have a positive impact on the lives of others

Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with on-site and remote work options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Leeds. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services, specifically Specialty Coffee

Company Size: Small to Medium (11-50 employees). This size allows for a more personal and impactful role, with the opportunity to make a significant contribution to the company's growth and success.

Founded: 2013. North Star Coffee Roasters has been operating for over a decade, providing ample opportunity for long-term growth and development.

Company Description:

• North Star is a B Corp certified, impact-led coffee company with around 300 B2B partnerships nationwide, a thriving online community, and 2 of their own retail sites in Leeds
• Their mission is to build a coffee industry that works for everyone, structuring all business activities around this aim
• They prioritize long-term partnerships, quality, and impact in their wholesale offer, coffee shops, and marketing efforts

Company Specialties:

• Coffee Roasting
• Green Coffee
• Coffee Training
• Coffee Equipment
• Coffee Sourcing
• Coffee Research
• Retail Coffee
• Cafes
• Ethical Procurement
• Ethics
• and Ethical Trade

Company Website: http://www.northstarroast.com

ASSUMPTION: North Star Coffee Roasters is a well-established company with a strong commitment to sustainability, ethics, and positive impact. They prioritize long-term partnerships and quality in their business activities.

📊 Role Analysis

Career Level: Mid-level to Senior. This role offers the opportunity to lead marketing efforts, drive growth, and make a significant impact on the company's success.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with multiple departments, including B2B, Coffee Shop, Coffee Kiosk, and Coffee Hub.

Work Arrangement: Hybrid (On-site & Remote). This role offers a flexible work arrangement, allowing for both on-site and remote work options.

Growth Opportunities:

• As North Star continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a more senior role
• The company's commitment to professional development may provide opportunities for training and skill-building
• The diverse nature of the role may offer the chance to gain experience in various aspects of marketing and business

ASSUMPTION: This role offers a unique opportunity to lead marketing efforts for a growing, impact-driven company in the specialty coffee industry. With a hybrid work arrangement and growth opportunities, this role may be an excellent fit for a strategic and creative marketing professional looking to make a significant impact.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote). North Star Coffee Roasters offers a flexible work arrangement, allowing employees to work both on-site and remotely.

Office Location(s): Leeds, United Kingdom. The company has two retail sites in Leeds, with the main office located at 280 Tong Road, Unit 10.

Geographic Context:

• Leeds is a vibrant city in the north of England, known for its rich history, cultural attractions, and thriving food and drink scene
• The city offers a high quality of life, with affordable housing, excellent schools, and a strong job market
• Leeds is well-connected by public transportation, with easy access to major cities and attractions throughout the UK

Work Schedule: Full-time, 40 hours per week. The hybrid work arrangement allows for flexibility in scheduling, with the option to work remotely when needed.

ASSUMPTION: The hybrid work arrangement and central location of the office make this role an attractive option for marketing professionals looking for a flexible and convenient work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth interview with the Head of Marketing and other relevant stakeholders
• Final interview with the CEO or another senior leader
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and campaign planning
• Creativity and innovation in marketing
• Data analysis and performance tracking
• Project management and team leadership skills
• Alignment with North Star's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of North Star's mission and values, and how your personal values align with theirs
• Prepare examples of your past marketing campaigns, highlighting your strategic thinking, creativity, and data-driven approach
• Be ready to discuss your experience with marketing budgets, performance metrics, and team management

ATS Keywords: Marketing Manager, Campaign Planning, Content Creation, E-commerce, Marketing Performance, Industry Research, Hybrid Work, Leeds, North Star Coffee Roasters

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and data-driven approach to marketing, as well as their alignment with North Star's mission and values.

🛠️ Tools & Technologies

• Asana or similar project management software
• Google Drive or similar cloud storage and collaboration tools
• Slack or similar team communication platforms
• Meta Suite (Facebook Ads Manager, Instagram, LinkedIn) or similar social media management tools
• Klaviyo or similar email marketing automation platforms
• Shopify or similar e-commerce platforms
• Graphic design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Marketing Manager will be expected to have experience with various project management, communication, and marketing tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven: North Star prioritizes positive impact on people and the planet in all aspects of their business
• Integrity: The company values transparency, honesty, and ethical decision-making
• Authenticity: North Star strives to be genuine and true to their mission and values in all interactions

Work Style:

• Collaborative: The Marketing Manager will work closely with multiple departments and stakeholders to ensure successful campaign execution
• Adaptable: The role requires a willingness to adapt to new technologies, trends, and challenges in the marketing landscape
• Data-driven: North Star values a data-driven approach to marketing, with a focus on performance tracking and continuous improvement

Self-Assessment Questions:

• How do your personal values align with North Star's mission and values?
• How have you demonstrated adaptability and a willingness to learn in previous roles?
• Can you provide an example of a time when you successfully led a marketing campaign, and how did you measure its performance?

ASSUMPTION: North Star Coffee Roasters places a strong emphasis on cultural fit, with a focus on impact, integrity, authenticity, collaboration, adaptability, and a data-driven approach to marketing. Candidates should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• Managing multiple departments and stakeholders may require strong project management and communication skills
• Balancing on-site and remote work may present unique challenges, requiring a high degree of self-motivation and time management
• Keeping up with industry trends and new technologies may require continuous learning and adaptation
• Working in a growing company may present opportunities and challenges related to change and evolution

ASSUMPTION: The Marketing Manager role at North Star Coffee Roasters offers a unique opportunity to lead marketing efforts for a growing, impact-driven company in the specialty coffee industry. However, the role also presents potential challenges related to managing multiple departments, balancing on-site and remote work, and keeping up with industry trends and new technologies.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position offers a unique opportunity to lead marketing efforts for a growing, impact-driven company in the specialty coffee industry
• Unlike larger corporations, North Star Coffee Roasters offers a more personal and impactful role, with the opportunity to make a significant contribution to the company's growth and success
• Career paths in the specialty coffee industry may differ from those in other industries, with opportunities for growth and development specific to the coffee sector

ASSUMPTION: The Marketing Manager role at North Star Coffee Roasters offers a unique opportunity to lead marketing efforts for a growing, impact-driven company in the specialty coffee industry. While the role may present unique challenges and opportunities, it also offers a more personal and impactful role compared to larger corporations, with career paths specific to the specialty coffee sector.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new coffee blend, including digital advertising, social media content, email marketing, and in-store promotions
• Conducting market research and analysis to identify trends and opportunities in the specialty coffee industry, and developing targeted marketing strategies to capitalize on these insights
• Collaborating with external creatives and internal team members to create engaging and on-brand content for North Star's website, social media channels, and email marketing campaigns

ASSUMPTION: The Marketing Manager role at North Star Coffee Roasters offers a diverse range of projects, from campaign planning and execution to industry research and content creation. Candidates should be prepared to provide examples of their past marketing projects and their outcomes.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Marketing Manager role in the first 90 days?
• How does North Star support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the specialty coffee industry, and how does North Star plan to address them?
• How does North Star measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important to track?
• What is the company's long-term vision for growth and expansion, and how does the Marketing Manager role fit into this plan?

ASSUMPTION: During the interview process, candidates should focus on understanding the company's priorities, growth plans, and marketing strategies. They should also ask about the role's responsibilities, challenges, and opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns, highlighting your strategic thinking, creativity, and data-driven approach
• Be ready to discuss your experience with marketing budgets, performance metrics, and team management
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.