Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Marine Group Boat Works LLC

🔹 Location: Chula Vista, California, United States

🔹 Job Type: On-site, Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing all marketing and communication programs for the shipyard and affiliated brands
• Managing brand consistency, marketing programs, public relations, and community relations
• Supervising marketing team and supporting front desk personnel
• Collaborating with social media consultant and industry associations

ASSUMPTION: This role requires a well-rounded marketing professional with experience in various aspects of marketing, communication, and team management.

📋 Key Responsibilities

✅ Manage MGBW’s brand, ensuring consistency and adherence to design guidelines

✅ Manage overall marketing programs including advertising, sponsorships, tradeshows, etc.

✅ Work with social media consultant and provide input on posts, trends, topics, etc.

✅ Manage public relations program, including drafting press releases, building media lists, media relations, coordinating news/segments

✅ Manage community and industry relations, interacting with other tenants of the Port of San Diego and affiliated associations and organizations

✅ Manage internal communications and support HR with employee events

✅ Maintain website and manage content

✅ Supervise marketing team and support front desk personnel as needed

✅ Other tasks as needed

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and day-to-day management of marketing activities.

🎯 Required Qualifications

Education: Bachelor’s Degree in marketing, business, or related field

Experience: At least 3 years of experience in a related field

Required Skills:

• Proficient with Microsoft Office Suite or related software
• Excellent organizational skills and attention to detail
• Strong supervisory and leadership skills
• Thorough understanding of principles and methods used to promote and sell products and services
• Ability to manage several tasks at once, use sound judgment, creatively brainstorm and follow up on prioritized assignments
• Excellent interpersonal and customer service skills
• Ability to read and interpret documents and instructions
• Ability to take directions and follow instructions
• Ability to perform work accurately and thoroughly
• Ability to work on a variety of assignments on a daily or hourly basis
• Must be highly reliable, dependable, and team-oriented

Preferred Skills:

• Experience in customer service, the retail, hospitality, and/or marine industry

ASSUMPTION: Candidates should have a strong background in marketing with a proven track record of managing teams and projects.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on boat services

Working Hours: 40 hours per week, Monday - Friday, with occasional weekend or evening events

ASSUMPTION: The salary range is based on industry standards for marketing managers with 2-5 years of experience in the San Diego area.

📌 Applicant Insights

🔍 Company Context

Industry: Marine industry, specializing in shipbuilding, refits, and repairs

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 1976, with over 45 years of experience in the marine industry

Company Description:

• Marine Group Boat Works is the Pacific Coast's premier full-service shipyard with locations along the San Diego Bay and in San Jose del Cabo
• Services superyachts, commercial, and government vessels up to 220 feet (68 m)
• Specializes in retrofits, conversions, hull extensions, centerboard service, and mechanical repairs

Company Specialties:

• Refits and Repairs
• Hull extensions
• Custom fabrication
• Superyachts

Company Website: marinegroupboatworks.com

ASSUMPTION: Marine Group Boat Works is a well-established company with a strong reputation in the marine industry, offering opportunities for growth and development in the marketing field.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for growth into senior roles

Reporting Structure: This role reports directly to the General Manager and oversees the marketing team

Work Arrangement: On-site, full-time position with occasional remote work for events or meetings

Growth Opportunities:

• Potential to advance to a senior marketing role or management position within the company
• Opportunities to learn and develop skills in various aspects of marketing and communication
• Chance to work on high-profile projects and events within the marine industry

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing within the marine industry and contribute to the growth and success of a well-established company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and professional work environment

Office Location(s): 997 G Street, Chula Vista, CA 91910, US

Geographic Context:

• Chula Vista is a city located in the South Bay region of San Diego County, California
• The Port of San Diego is nearby, offering opportunities for networking and collaboration with other marine industry professionals
• The area offers a diverse range of cultural attractions, outdoor activities, and dining options

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with occasional weekend or evening events

ASSUMPTION: The work environment is professional and collaborative, with opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team and general manager
• Background check and drug screen
• Job offer and onboarding

Key Assessment Areas:

• Marketing and communication skills
• Leadership and team management abilities
• Problem-solving and creative thinking
• Industry knowledge and understanding of the marine industry

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Demonstrate your understanding of the marine industry and the company's services
• Prepare examples of your marketing campaigns, projects, or achievements to discuss during the interview
• Research the company and be prepared to discuss your fit with their mission and values

ATS Keywords: Marketing Manager, Brand Management, Marketing Programs, Social Media, Public Relations, Community Relations, Internal Communications, Website Management, Supervisory Skills, Customer Service, Organizational Skills, Leadership Skills, Attention to Detail, Communication Skills, Creative Problem Solving, Market Trends Knowledge, Reliability

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their marketing skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Public relations and media outreach tools (Cision, Muck Rack, etc.)
• Website content management systems (WordPress, Drupal, etc.)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Safety: Prioritizing the safety of employees and customers
• Quality: Delivering high-quality products and services
• Integrity: Acting with honesty and transparency
• Teamwork: Collaborating and supporting each other to achieve common goals

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with the ability to manage multiple tasks and priorities
• Results-driven and focused on achieving objectives

Self-Assessment Questions:

• Do I have a strong background in marketing and a proven track record of managing teams and projects?
• Am I comfortable working in a fast-paced, dynamic environment with multiple priorities?
• Do I have a passion for the marine industry and a desire to contribute to the company's success?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Marine Group Boat Works.

⚠️ Potential Challenges

• Managing multiple tasks and priorities, sometimes under tight deadlines
• Working with a diverse range of stakeholders, including customers, vendors, and industry professionals
• Adapting to changes in the marine industry and market trends
• Occasional weekend or evening events and on-call responsibilities

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to changes, and work flexible hours as needed to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions, but with a focus on the marine industry and the unique needs of a shipyard and affiliated brands
• Compared to other marketing roles, this position offers the opportunity to work on high-profile projects and events within the marine industry
• Career paths may include advancement to senior marketing roles or management positions within the company

ASSUMPTION: Candidates should research similar roles and consider the unique aspects of this position within the marine industry.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new boat service or product
• Managing a trade show or event, including logistics, vendor coordination, and on-site support
• Creating and distributing press releases and media alerts to generate buzz and coverage for the company

ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the company, and how can this role address them?
• How does the marketing team collaborate and support each other in achieving common goals?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What are the most rewarding aspects of working at Marine Group Boat Works, according to current employees?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of your marketing campaigns, projects, or achievements to discuss during the interview
• Research the company and be prepared to discuss your fit with their mission and values
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.