MARKETING MANAGER

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: EBF Ventures LLC

🔹 Location: Boston, MA, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Wellness and Fitness Services

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive acquisition, retention, and brand visibility.
• Managing various marketing channels, including digital, in-gym promotions, and retail.
• Collaborating cross-functionally with sales, operations, and leadership to align marketing efforts with business goals.
• Overseeing Pro Shop marketing and promotions to drive sales growth and expand brand presence.
• Supporting marketing efforts related to licensing deals and promoting relationships with EverybodyFights Pro Boxers.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results across multiple channels.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive acquisition, retention, and brand visibility.

✅ Manage marketing channels including digital (website, social media, email, SMS), in-gym promotions, and Pro Shop retail marketing.

✅ Build and run multi-channel campaigns with consistent brand messaging and measurable outcomes.

✅ Oversee Pro Shop marketing and promotions to drive sales growth and expand brand presence.

✅ Partner closely with Sales, Operations, and Leadership to align marketing efforts with business goals.

✅ Track campaign performance, use insights to refine strategies, and forecast future marketing needs.

✅ Support marketing efforts related to licensing deals and promote relationships with EverybodyFights Pro Boxers.

✅ Strengthen relationships within properties and explore collaborative marketing opportunities.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 4-5 years of marketing experience, with fitness industry experience strongly preferred.

Required Skills:

• Strategic planning and execution.
• Multi-channel campaign management.
• Project management and leadership.
• Strong communication and organizational skills.
• Proficient in marketing analytics, CRM platforms, and digital marketing tools.
• Must be Boston-based and available to work on-site.

Preferred Skills:

• Experience in the fitness, wellness, or active lifestyle industry.
• Fluency in Spanish (or other languages).

ASSUMPTION: Candidates with relevant industry experience and a strong background in multi-channel marketing will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Manager with 4-5 years of experience in the Boston area).

Benefits:

• Health, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee discounts on gym memberships and merchandise.

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for events and campaigns.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: EverybodyFights operates in the competitive wellness and fitness services industry, offering a unique boxing-based fitness experience.

Company Size: EBF Ventures LLC has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2013, with a focus on delivering the grit of a traditional boxing gym in the style of a luxury fitness studio.

Company Description:

• Founded by George Foreman III, EverybodyFights features five class experiences based on a real fighter’s training camp.
• The company offers a unique fitness experience, combining the soul of boxing with luxury studio amenities.
• EverybodyFights has multiple locations across the United States, with plans for continued expansion.

Company Specialties:

• Boxing-based fitness classes.
• Luxury fitness studio amenities.
• Licensed gear and merchandise.
• Events and personal training services.

Company Website: http://everybodyfights.com

ASSUMPTION: EverybodyFights caters to a diverse range of clients, from fitness enthusiasts to professional athletes, offering a unique and engaging workout experience.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer and collaborate closely with cross-functional teams.

Work Arrangement: This is an on-site, full-time position, with the expectation of working from the Boston headquarters.

Growth Opportunities:

• Advancement to a Director or VP of Marketing role as the company grows.
• Expanding the marketing team and taking on a leadership role.
• Gaining experience in a fast-paced, dynamic environment with opportunities for learning and development.

ASSUMPTION: This role offers a unique opportunity to grow within a rapidly expanding fitness company and make a significant impact on its marketing efforts.

🌍 Location & Work Environment

Office Type: EverybodyFights' Boston headquarters is a modern, state-of-the-art fitness studio and office space, offering a vibrant and energetic work environment.

Office Location(s): 15 Channel Center Street, Boston, MA 02210, USA

Geographic Context:

• Boston is a major metropolitan area with a diverse population and a thriving fitness industry.
• The office is located in the Seaport District, a bustling neighborhood with easy access to public transportation and amenities.
• Boston offers a rich cultural scene, with numerous museums, theaters, and sports teams.

Work Schedule: The Marketing Manager will typically work Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for events and campaigns. Occasional weekend work may be required for special events or promotions.

ASSUMPTION: The Boston office provides a dynamic and engaging work environment, with easy access to the city's many attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-person interview with the hiring manager and a member of the marketing team to discuss the role in more detail.
• Final interview with the Chief Marketing Officer to discuss long-term goals and fit within the organization.

Key Assessment Areas:

• Strategic thinking and planning abilities.
• Campaign management and execution skills.
• Cross-functional collaboration and communication skills.
• Adaptability and problem-solving skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
• Research EverybodyFights and the fitness industry to demonstrate your enthusiasm and understanding of the company's mission.

ATS Keywords: Marketing Manager, Marketing Strategy, Campaign Management, Digital Marketing, Fitness Industry, Boxing, Luxury Fitness Studio, Brand Visibility, Acquisition, Retention, CRM, Marketing Analytics

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketo or similar marketing automation platform.
• Salesforce or similar CRM system.
• Google Analytics and Google Ads.
• Social media management tools (e.g., Hootsuite, Buffer).
• Email marketing tools (e.g., Mailchimp, Constant Contact).

ASSUMPTION: The Marketing Manager will be expected to have proficiency in marketing analytics tools and digital marketing platforms.

👔 Cultural Fit Considerations

Company Values:

• Fight: Embrace the challenge and never give up.
• Community: Build and support a diverse and inclusive community.
• Grit: Work hard and never settle for less than your best.
• Integrity: Act with honesty and fairness in all that you do.

Work Style:

• Collaborative and team-oriented.
• Adaptable and responsive to change.
• Results-driven and focused on achieving marketing objectives.

Self-Assessment Questions:

• How do you embody the value of 'Fight' in your professional life?
• Describe a time when you successfully built and supported a diverse and inclusive community.
• How do you approach challenges and setbacks, demonstrating grit and resilience?

ASSUMPTION: Candidates who align with EverybodyFights' core values and work style will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously.
• Adapting to a fast-paced, dynamic work environment with changing priorities.
• Collaborating effectively with cross-functional teams to align marketing efforts with business goals.
• Balancing strategic planning with tactical execution and day-to-day tasks.

ASSUMPTION: The Marketing Manager will need to be adaptable, organized, and able to prioritize effectively to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional fitness studios, EverybodyFights offers a unique boxing-based fitness experience, requiring a marketing approach that emphasizes the brand's authenticity and grit.
• The fitness industry is competitive, with established brands and new entrants vying for market share. A successful marketing strategy will need to differentiate EverybodyFights from its competitors.
• This role offers the opportunity to grow within a rapidly expanding fitness company, with potential career paths including advancement to a Director or VP of Marketing role or expanding the marketing team.

ASSUMPTION: The Marketing Manager will need to understand the unique aspects of EverybodyFights' offering and the competitive landscape to develop effective marketing strategies.

📝 Sample Projects

• Develop and execute a multi-channel marketing campaign to launch a new EverybodyFights location.
• Analyze customer data to identify trends and opportunities for targeted marketing campaigns.
• Collaborate with the sales team to create co-branded marketing materials and promotions for corporate wellness programs.

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and initiatives the Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• How does EverybodyFights differentiate itself from other fitness studios and gyms in the market?
• What are the key priorities for the marketing team in the first 90 days of this role?
• How does EverybodyFights support the professional development and growth of its marketing team members?
• What is the company's approach to measuring and optimizing marketing performance?
• How does EverybodyFights engage with and support its local communities?

ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the marketing team's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
• Research EverybodyFights and the fitness industry to demonstrate your enthusiasm and understanding of the company's mission.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.