📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Discovery
🔹 Location: Sandton - 1 Discovery Place, Sandton, Gauteng, South Africa
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies for products and rewards within the portfolio to drive acquisition, activation, and utilization objectives.
- Conducting in-depth market analysis to identify trends, customer needs, and competitive positioning.
- Defining and refining customer segments and tailoring marketing campaigns to effectively engage target audiences.
- Collaborating with product, sales, and digital teams to develop compelling product propositions that resonate with target audiences.
- Leading the go-to-market strategy for new products, features, and rewards, ensuring seamless launches and sustained growth.
- Developing and implementing campaigns that meet customer needs, driving enhanced customer satisfaction, improved customer experience, and increased profitability.
- Monitoring and analyzing marketing campaign performance, using insights to optimize strategies, drive continuous improvement, and meet business objectives.
- Managing external agency relationships and overseeing the creation of marketing material and branding solutions, ensuring alignment with brand guidelines.
- Staying informed of industry trends, regulatory changes, and emerging marketing channels to keep strategies innovative and effective.
ASSUMPTION: This role requires a dynamic, innovative marketer with an entrepreneurial mindset and at least eight years of marketing experience, preferably within financial services and/or rewards/loyalty programmes and products. The ideal candidate will have a proven track record of developing and executing successful marketing strategies that drive product uptake and customer engagement.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies for products and rewards within the portfolio to drive acquisition, activation, and utilization objectives.
✅ Conduct in-depth market analysis to identify trends, customer needs, and competitive positioning.
✅ Define and refine customer segments and tailor marketing campaigns to effectively engage target audiences.
✅ Collaborate with product, sales, and digital teams to develop compelling product propositions that resonate with target audiences.
✅ Lead the go-to-market strategy for new products, features, and rewards, ensuring seamless launches and sustained growth.
✅ Develop and implement campaigns that meet customer needs, driving enhanced customer satisfaction, improved customer experience, and increased profitability.
✅ Monitor and analyze marketing campaign performance, using insights to optimize strategies, drive continuous improvement, and meet business objectives.
✅ Manage external agency relationships and oversee the creation of marketing material and branding solutions, ensuring alignment with brand guidelines.
✅ Stay informed of industry trends, regulatory changes, and emerging marketing channels to keep strategies innovative and effective.
ASSUMPTION: The ideal candidate will have strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans. They will also have excellent communication, collaboration, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA or relevant postgraduate qualification is advantageous.
Experience: A minimum of eight years of marketing experience, with at least five years in a management position. A proven track record of developing and executing successful marketing strategies that drive product uptake and customer engagement.
Required Skills:
- Strategic thinker with a customer-centric mindset.
- Strong understanding of market analysis, segmentation, and value proposition development.
- Results-driven with a focus on performance metrics and return-on-investment.
- A creative and innovative approach to problem-solving.
- The ability to thrive in a fast-paced and dynamic environment.
Preferred Skills:
- Experience in behavioral economics and linguistics.
- Proficiency in digital marketing tools and platforms, including AI.
ASSUMPTION: The ideal candidate will have a strong understanding of product and rewards/loyalty programme marketing and the regulatory environment. They will also have experience in data analysis and market research.
💰 Compensation & Benefits
Salary Range: R 800,000 - R 1,200,000 per annum (industry standard based on role, experience level, and location)
Benefits:
- Medical aid and health insurance
- Retirement fund contributions
- Performance bonuses and incentives
- Employee discounts on Discovery products and services
- Training and development opportunities
- Flexible working hours and remote work options
Working Hours: 8:30 AM - 5:00 PM, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Discovery is a leading South African financial services provider offering a range of products and services, including medical aid, life assurance, short-term insurance, and investment products.
- The company is known for its innovative approach to health and wellness, with its Vitality wellness program being a key differentiator in the market.
- Discovery aims to make people healthier and enhance their lives through its products and services, with a focus on prevention, wellness, and affordable healthcare.
Company Specialties:
- Medical aid and health insurance
- Life assurance and short-term insurance
- Investment products and services
- Retirement planning and annuities
- Employee benefits and wellness programs
Company Website: Discovery.co.za
ASSUMPTION: Discovery is a well-established company with a strong reputation in the South African financial services industry. It offers a comprehensive range of products and services to meet the diverse needs of its customers.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role will report directly to the Head of Marketing or a similar senior-level position within the marketing department.
Work Arrangement: On-site, with some flexibility for remote work.
Growth Opportunities:
- Potential career progression to senior marketing roles or management positions within the company.
- Opportunities to work on high-impact projects and collaborate with various departments to drive business growth.
- Access to training and development programs to enhance skills and advance career growth.
ASSUMPTION: This role offers significant opportunities for career growth and development within the company, given its size and diverse range of products and services.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with collaborative workspaces and meeting rooms.
Office Location(s): 1 Discovery Place, Sandton, Gauteng, South Africa
Geographic Context:
- Sandton is a major commercial and residential suburb of Johannesburg, South Africa.
- The area is known for its high-end shopping centers, offices, and residential properties.
- Sandton is centrally located, with easy access to major highways and public transportation.
Work Schedule: Monday to Friday, 8:30 AM - 5:00 PM, with some flexibility for remote work.
ASSUMPTION: The office location in Sandton offers a convenient and accessible work environment, with ample amenities and nearby attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with the hiring manager or a member of the HR team.
- In-depth behavioral and situational interviews with the hiring manager and relevant stakeholders.
- Final round interviews with senior leadership, focusing on cultural fit and long-term potential.
Key Assessment Areas:
- Marketing strategy development and execution
- Market analysis and customer segmentation
- Campaign planning and execution
- Project management and stakeholder communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing expertise.
- Research the company and its products to demonstrate your understanding of their offerings and market position.
- Showcase your creativity and innovation in your marketing approach and campaign ideas.
ATS Keywords: Marketing Strategy, Market Analysis, Customer Segmentation, Campaign Planning, Project Management, Stakeholder Communication, Problem-Solving, Innovation, Creativity, Marketing Campaign, Product Marketing, Digital Marketing, AI, Data Analysis, Market Research
ASSUMPTION: The interview process will focus on assessing your marketing skills, strategic thinking, and cultural fit within the company. Be prepared to discuss your marketing experience and achievements in detail.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific marketing campaigns and projects you will be working on.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers first in all we do.
- Integrity: Acting with honesty and transparency in all our interactions.
- Collaboration: Working together to achieve common goals.
- Innovation: Embracing change and continuous improvement.
- Excellence: Striving for the highest standards in all our endeavors.
Work Style:
- Dynamic and fast-paced, with a focus on results and performance.
- Collaborative and team-oriented, with a strong emphasis on communication and coordination.
- Adaptable and resilient, able to thrive in a changing environment.
- Data-driven and analytical, with a focus on continuous learning and improvement.
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's customer-centric approach?
- Can you provide an example of a time when you had to adapt your marketing plan due to a change in the market or customer preferences?
- How do you approach collaborating with cross-functional teams to develop and execute marketing campaigns?
ASSUMPTION: Discovery values candidates who are passionate about their work, committed to delivering exceptional results, and aligned with the company's core values.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and attention to detail.
- Working in a fast-paced environment with tight deadlines and shifting priorities.
- Navigating complex stakeholder relationships and managing expectations across various departments.
- Keeping up-to-date with industry trends and regulatory changes, requiring continuous learning and adaptation.
ASSUMPTION: The role may present challenges related to time management, stakeholder communication, and staying current in the fast-paced marketing landscape.
📈 Similar Roles Comparison
- Marketing Manager (Financial Services) vs. Marketing Manager (Retail):
- Financial services marketing often requires a deeper understanding of regulatory environments and compliance issues.
- Retail marketing may focus more on visual merchandising, store promotions, and in-store customer experience.
- Marketing Manager (Product Marketing) vs. Marketing Manager (Brand Marketing):
- Product marketing involves developing and launching new products or features, with a focus on driving adoption and utilization.
- Brand marketing focuses on building and maintaining brand awareness, equity, and reputation across various touchpoints.
- Marketing Manager (B2B) vs. Marketing Manager (B2C):
- B2B marketing targets businesses and organizations, often requiring a more consultative and solutions-based approach.
- B2C marketing focuses on consumer-facing products and services, with a strong emphasis on customer engagement and brand loyalty.
ASSUMPTION: The specific marketing role and industry can significantly impact the required skills, responsibilities, and challenges faced by marketing managers.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new financial wellness program, including market research, segmentation, and campaign planning.
- Collaborating with product and digital teams to launch a new mobile banking app, including user testing, marketing communications, and promotional events.
- Conducting a comprehensive market analysis and customer segmentation study to inform the development of targeted marketing campaigns for a suite of investment products.
ASSUMPTION: The specific marketing projects you will work on will depend on the company's product portfolio, market positioning, and business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing employees?
- Can you provide an example of a successful marketing campaign the company has executed recently, and what made it effective?
- How does the company measure and track the success of its marketing campaigns, and what key performance indicators (KPIs) are used?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process will help you better understand the role, the company, and its marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Discovery careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing expertise.
- Research the company and its products to demonstrate your understanding of their offerings and market position.
- Showcase your creativity and innovation in your marketing approach and campaign ideas.
- Follow up with the hiring manager or HR representative one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
