Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Remitly

🔹 Location: Korea -ELS Chunwoo Bldg

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and owning marketing strategy for Health Solutions in Korea
• Managing marketing programs and campaigns
• Collaborating with internal and external stakeholders
• Optimizing campaigns to drive growth and maintain market leadership
• Managing marketing budget and metrics

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Responsible for strategic planning, tactical execution, and implementation of all marketing programs in Korea

✅ Manage and negotiate with marketing vendors to ensure strategic alignment and excellence in deliverables

✅ Collaborate with internal and external stakeholders to ensure event effectiveness and align events with overall marketing strategy

✅ Develop and implement strategies to generate qualified leads for business growth by increasing conversation rates through optimized marketing activities targeting hospitals and academic institutions

✅ Manage marketing budget with high-level detail and design marketing metrics to measure marketing effectiveness and ROI

✅ Manage Korea social media and local website engagement strategy, design, implement, and optimize email marketing campaigns, and grow and nurture Korea end-user marketing database

✅ Plan and execute seminars to promote products, manage relationships with KOLs and C-levels of hospital and academic institutions, and manage logistics

ASSUMPTION: This role requires a strong understanding of the local market, customers, and users, as well as the ability to adapt marketing strategies to different regions and channels.

🎯 Required Qualifications

Education: University Degree

Experience: Over 1 year of experience in B2B/B2C marketing

Required Skills:

• Strategic planning and execution of mid to large-sized projects
• Development and management of marketing collaterals and content creation
• Business intermediate level proficiency in reading, listening, and writing in English
• Efficient time management, proactive, and capable of balancing responsibilities while meeting expectations
• Detailed-oriented with strong project management and problem-solving skills
• Ability to multi-task with strong attention to detail
• Ability to be self-managed and work independently and as part of a team
• Ability to foster excellent relationships with internal stakeholders and external partners/vendors

Preferred Skills:

• Experience in the healthcare industry
• Fluency in Korean

ASSUMPTION: While not explicitly stated, experience in the healthcare industry and fluency in Korean may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager with 0-2 years of experience in Korea, the estimated salary range is ₩45,000,000 - ₩60,000,000 per year. This is an estimate and the actual salary may vary.

Benefits:

• Medical Insurance
• Life Assurance Policies
• Accidental Death and Disablement Insurance cover
• Annual Privative Health Check-up
• Various Paid Time Off
• Long Service Award
• Employee Assistance Program
• Flexible Working Arrangements
• Access to Learning and Development Resources

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically international payments and remittance

Company Size: 1,001-5,000 employees, which means there are opportunities for growth and career advancement within the company

Founded: 2011, with a mission to transform lives with trusted financial services that transcend borders

Company Description:

• Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
• Remitly's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
• Remitly is committed to providing a fair and accessible hiring process and is an equal opportunity employer

Company Specialties:

• Mobile Payments
• Remittance
• Digital Money Transfer
• Banking
• Fintech
• Lending

Company Website: www.remitly.com

ASSUMPTION: Remitly's focus on digital financial services and commitment to accessibility make it an attractive employer for tech-savvy and inclusive-minded professionals.

📊 Role Analysis

Career Level: Early to mid-career, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Marketing, APAC

Work Arrangement: On-site, with flexible working arrangements available

Growth Opportunities:

• Potential to expand responsibilities and take on more strategic initiatives as the company grows
• Opportunities to work on cross-functional projects and collaborate with teams across the organization
• Access to learning and development resources to support professional growth

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on high-impact projects that align with Remitly's mission.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Korea -ELS Chunwoo Bldg

Geographic Context:

• Korea is a major market for Remitly, with a strong focus on customer engagement and growth
• The office is located in a bustling business district, with easy access to public transportation and amenities
• Korea offers a vibrant culture and rich history, with numerous opportunities for personal and professional growth

Work Schedule: Standard business hours, with flexibility for remote work and flexible working arrangements

ASSUMPTION: The location and work environment offer a dynamic and engaging setting for professionals looking to grow their careers in the financial services industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Head of Marketing, APAC

Key Assessment Areas:

• Marketing strategy and planning
• Project management and execution
• Collaboration and stakeholder management
• Adaptability and cultural fit

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your understanding of the role and your fit with Remitly's mission and values
• Prepare examples of marketing campaigns you've managed and their outcomes

ATS Keywords: Marketing Strategy, Marketing Planning, Project Management, Stakeholder Management, Campaign Optimization, Lead Generation, Budget Management, Social Media Management, Email Marketing, Event Execution, Relationship Management, Problem Solving

ASSUMPTION: Remitly's hiring process is designed to assess candidates' skills and cultural fit, with a focus on marketing strategy, planning, and execution.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in marketing automation, social media management, email marketing, project management, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed
• Trustworthy
• Inclusive
• One team
• High standards

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding customer needs?
• Are you comfortable working with data and using it to inform marketing strategies?
• Can you thrive in a dynamic, fast-paced environment and adapt to change?
• Do you have a proven track record of delivering results and driving growth?

ASSUMPTION: Remitly values candidates who are customer-obsessed, data-driven, adaptable, and results-oriented, with a strong commitment to their mission and values.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Adapting marketing strategies to different regions and channels
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a large organization and building relationships with various teams

ASSUMPTION: These challenges require strong project management, communication, and stakeholder management skills, as well as the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position in a financial services or fintech company, with a focus on international payments and remittance
• Compared to other marketing roles, this position requires a strong understanding of the local market and the ability to adapt marketing strategies to different regions and channels
• Career progression may involve moving into a more senior marketing role or specializing in a specific aspect of marketing, such as digital marketing or customer engagement

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on high-impact projects that align with Remitly's mission.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in the Korean market
• Optimizing social media engagement and driving traffic to the local website through targeted content and promotions
• Managing a marketing event or conference, including logistics, vendor management, and stakeholder communication

ASSUMPTION: These projects require strong project management, stakeholder management, and adaptability skills, as well as a deep understanding of the local market and customer needs.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does Remitly support the professional growth and development of its marketing team members?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Remitly approach diversity, equity, and inclusion in its marketing efforts and company culture?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their ability to think strategically and ask insightful questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with Remitly's mission and values
• Prepare examples of marketing campaigns you've managed and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.