📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Ariston Group
🔹 Location: Centurion, Gauteng, South Africa
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual marketing plans aligned with global and regional goals
- Managing ATL, BTL, and TTL campaigns for product launches, promotions, and brand awareness
- Overseeing digital strategy, content, SEO, paid media, and influencer partnerships
- Supporting product launches with POS materials, training content, and retailer support
- Planning and executing trade shows, roadshows, and consumer events
- Collaborating with cross-functional teams to ensure aligned execution
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and external partners.
📋 Key Responsibilities
✅ Lead Marketing Strategy: Develop and execute annual marketing plans aligned with global and regional goals
✅ Campaign Champion: Manage ATL, BTL, and TTL campaigns for product launches, promotions, and brand awareness
✅ Digital & Social Media: Oversee digital strategy, content, SEO, paid media, and influencer partnerships
✅ Trade & Retail Marketing: Support product launches with POS materials, training content, and retailer support
✅ Events & Activations: Plan and execute trade shows, roadshows, and consumer events
✅ Product Marketing: Ensure timely delivery of product samples, specs, and marketing materials
✅ Market Insights: Collaborate with research agencies to understand consumer behavior and trends
✅ Loyalty Programs: Manage our Installer Rewards Program to boost engagement and sales
✅ Budget Ownership: Responsible for planning, tracking, and optimizing the annual marketing budget
✅ Agency Management: Manages relationships with media, creative, and PR agencies to execute brand and product campaigns
✅ Cross-Functional Coordination: Collaborates closely with Sales, GTM, After-Sales, and Supply Chain teams to ensure aligned execution
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Tertiary qualification in Marketing, Journalism, or Communications
Experience: 7 to 10+ years related experience, preferably in a multinational or durables environment
Required Skills:
- Proven experience managing ATL, BTL, and digital marketing campaigns
- Demonstrated ability to manage budgets, agencies, and cross-functional projects
- Experience in team leadership or cross-functional coordination
- Proficiency in MS Office and CRM tools
- Thrives in a dynamic and fast-paced, collaborative environment
- Builds strong relationships with internal teams and external partners
- A result-oriented, creative leader, able to function autonomously
- Passionate team player, demonstrating excellent relationship management skills with partners, customers, and peers
Preferred Skills:
- Experience in the manufacturing industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the manufacturing industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 700,000 and ZAR 1,200,000 per annum, based on industry standards for a Marketing Manager with 7 to 10 years of experience in South Africa.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: The role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ariston Group operates in the manufacturing industry, specifically focusing on sustainable thermal comfort solutions, water heating, and air handling systems.
Company Size: Ariston Group has over 10,000 employees globally, with a direct presence in 40 countries across 5 continents. This size offers opportunities for career growth and exposure to diverse markets.
Founded: Ariston Group was founded in 1930 and has since grown into a global leader in its industry, demonstrating a strong commitment to sustainability and innovation.
Company Description:
- Ariston Group offers a unique, extensive range of solutions for climate comfort, water heating, and air handling, as well as components and burners
- The group operates under global strategic brands such as Ariston, Elco, and Wolf, and has a strong presence in both residential and commercial markets
- Ariston Group is committed to sustainability through the development of renewable and high-efficiency solutions, as well as continuous investment in technological innovation and digitalization
Company Specialties:
- Heat pumps and water heating heat pumps
- Hybrids, domestic ventilation, and air handling systems
- Components and burners for various heating and cooling applications
Company Website: https://www.aristongroup.com
ASSUMPTION: Ariston Group's commitment to sustainability and innovation makes it an attractive employer for candidates interested in driving change in the manufacturing industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Country Director and working closely with regional teams.
Reporting Structure: The Marketing Manager will report to the Country Director and work closely with regional teams, as well as cross-functional teams such as Sales, GTM, After-Sales, and Supply Chain.
Work Arrangement: This role requires an on-site presence, with flexibility to work additional hours as needed to meet project deadlines.
Growth Opportunities:
- As Ariston Group continues to expand, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a regional or global role
- The dynamic nature of the marketing industry offers continuous learning and development opportunities
- Working with a diverse range of teams and external partners provides opportunities to build and strengthen professional networks
ASSUMPTION: Ariston Group's global presence and commitment to growth provide strong opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: The Ariston Group office in Centurion, Gauteng, South Africa, is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 8446 Centurion, Gauteng, South Africa
Geographic Context:
- Centurion is a major urban area in Gauteng, South Africa's wealthiest province, offering a mix of urban and suburban living
- The area is well-connected by major highways and public transportation, making it easily accessible from other parts of Gauteng
- Centurion offers a range of amenities, including shopping centers, restaurants, and recreational facilities
Work Schedule: The role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: The Centurion office provides a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Country Director
- Second-round interview with the regional marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Campaign management and execution
- Budget management and financial acumen
- Cross-functional team collaboration
- Relationship management and stakeholder engagement
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
- Demonstrate your understanding of Ariston Group's products, target markets, and competitive landscape
- Showcase your ability to work effectively with cross-functional teams and external partners
ATS Keywords: Marketing Strategy, Campaign Management, Digital Marketing, Social Media, Trade Marketing, Event Planning, Product Marketing, Market Insights, Budget Management, Agency Management, Cross-Functional Coordination, Team Leadership, Relationship Management, Creativity, Autonomy, Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, campaign management skills, and ability to work effectively with cross-functional teams and external partners.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in using relevant marketing tools and technologies to execute campaigns and manage projects effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Ariston Group values continuous innovation and improvement in all aspects of its business
- Sustainability: The company is committed to developing renewable and high-efficiency solutions to minimize its environmental impact
- Collaboration: Ariston Group fosters a collaborative work environment that encourages teamwork and knowledge-sharing
Work Style:
- Dynamic and fast-paced: The marketing industry requires the ability to adapt quickly to changing market conditions and customer preferences
- Collaborative: Ariston Group values teamwork and encourages cross-functional collaboration to drive success
- Result-oriented: The company expects its employees to take ownership of their responsibilities and deliver tangible results
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams and external partners?
- Do you have a proven track record of delivering results in a marketing role?
ASSUMPTION: Ariston Group values candidates who are innovative, sustainability-focused, and collaborative, with a proven track record of delivering results in a dynamic marketing environment.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously may require strong project management skills and the ability to prioritize effectively
- Working with cross-functional teams and external partners may present challenges in coordinating efforts and aligning expectations
- The dynamic nature of the marketing industry may require adaptability and the ability to pivot strategies quickly
- The competitive landscape in the manufacturing industry may require continuous innovation and differentiation to maintain market share
ASSUMPTION: The Marketing Manager will need to be proactive in managing project timelines, coordinating team efforts, and staying up-to-date with industry trends to overcome these challenges.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on campaign management and execution, in addition to strategic planning and budget management
- The manufacturing industry presents unique challenges and opportunities compared to other industries, such as a focus on B2B marketing and a longer sales cycle
- Career progression in Ariston Group may involve taking on additional responsibilities or advancing to a regional or global role, depending on the company's growth and expansion plans
ASSUMPTION: Candidates should consider the unique aspects of this role and the manufacturing industry when evaluating their fit and career prospects.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product line
- Managing a team of marketing professionals to coordinate a trade show or consumer event
- Conducting market research to identify consumer trends and preferences, and using the insights to inform marketing strategy
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy for the next fiscal year, and how this role will contribute to its success?
- How does Ariston Group support the professional development and growth of its marketing team members?
- Can you provide examples of how Ariston Group has adapted its marketing strategies to respond to changes in the market or competitive landscape?
- How does Ariston Group measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you describe the work environment and company culture at Ariston Group, and how they support the success of the marketing team?
ASSUMPTION: These interview questions are designed to help candidates assess their fit for the role and gain a deeper understanding of Ariston Group's marketing strategy and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
- Demonstrate your understanding of Ariston Group's products, target markets, and competitive landscape
- Showcase your ability to work effectively with cross-functional teams and external partners
- Follow up with the Ariston Group HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
