📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: HSBC
🔹 Location: Birmingham, Leeds, Sheffield, Chester
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for new and existing products
- Partnering with business teams to understand and translate their objectives into marketing plans
- Managing marketing budgets and tracking performance
- Collaborating with cross-functional teams to deliver marketing campaigns and communications
ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and excellent project management skills. The ideal candidate will have experience in financial services marketing and be comfortable working in a matrix organization.
📋 Key Responsibilities
✅ Partner with business teams to commercialize existing and new product launches, working on market positioning and strategy
✅ Support the creation of marketing strategies and annual plans
✅ Support the development of brand strategy and positioning
✅ Manage marketing budget and input into commercial decisions about resource allocation
✅ Track performance and commercial impact of marketing activities
ASSUMPTION: This role involves a high degree of collaboration and influencing, as well as the ability to balance commercial and customer needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing strategy and planning within financial services
Required Skills:
- Strategic planning and execution
- Commercial acumen and customer focus
- Analytical and pragmatic thinking
- Influencing and relationship-building skills
- Project management and problem-solving skills
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and experience with marketing analytics tools are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for a Marketing Manager in the UK with 5-10 years of experience)
Benefits:
- Private healthcare
- Enhanced maternity and adoption pay
- Contributory pension scheme
Working Hours: 35 hours per week, with flexibility for hybrid working
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. HSBC is one of the world's largest banking and financial services organizations, serving over 40 million customers across 58 countries and territories.
Company Size: 10,001+ employees. As a large organization, HSBC offers extensive resources and opportunities for career growth.
Founded: 1865. HSBC has a long history and a strong global presence, providing stability and security for its employees.
Company Description:
- HSBC is committed to opening up a world of opportunity for its customers, investors, employees, and the planet
- The company serves a diverse range of customers, from individual savers and investors to large corporations and governments
- HSBC is listed on the London, Hong Kong, New York, and Bermuda stock exchanges
Company Specialties:
- Banking
- Financial Services
- International Finance and Banking
- Wealth Management
- Corporate and Business Banking
- Retail Banking
- Insurance
- Investment Banking
- Commercial Banking
- Private Banking
- Asset Management
Company Website: http://www.hsbc.com
ASSUMPTION: HSBC's extensive global presence and diverse customer base offer unique opportunities for employees to gain international experience and work on a wide range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for career progression within the marketing function.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with business teams across the organization.
Work Arrangement: Hybrid. This role offers a blend of remote and on-site work, with the option to work from one of HSBC's offices in Birmingham, Leeds, Sheffield, or Chester.
Growth Opportunities:
- Progression to a senior marketing role within HSBC
- Expanding responsibilities to cover additional products or regions
- Transitioning to a related role within the marketing function or another area of the business
ASSUMPTION: Given HSBC's size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, professional offices with collaborative workspaces and state-of-the-art technology
Office Location(s): Birmingham, Leeds, Sheffield, Chester
Geographic Context:
- Birmingham: A major city in the West Midlands, known for its vibrant cultural scene and diverse economy
- Leeds: A thriving city in West Yorkshire, with a strong financial services sector and a rich history
- Sheffield: A city in South Yorkshire, known for its steel industry and growing digital and creative sectors
- Chester: A historic city in Cheshire, with a mix of modern and traditional architecture and a strong retail sector
Work Schedule: Flexible, with a blend of remote and on-site work. The specific work arrangement will be discussed during the interview process.
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to balance their work and personal lives while still having access to the resources and collaboration opportunities provided by HSBC's offices.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and a member of the HR team
- Final round interview with senior stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Commercial acumen and customer focus
- Communication and influencing skills
- Project management and organization skills
- Cultural fit and alignment with HSBC's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategy and planning work to discuss during the interview
- Research HSBC's marketing function and be ready to discuss how you can contribute to its success
- Prepare questions to ask the interviewer about the role, the team, and the company
ATS Keywords: Marketing strategy, marketing planning, financial services, commercial focus, customer focus, analytical thinking, pragmatic thinking, influencing, relationship-building, project management, problem-solving
ASSUMPTION: HSBC's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., Marketo, Pardot)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing channels and campaigns being managed.
👔 Cultural Fit Considerations
Company Values:
- Openness: Open to different points of view and embracing diverse perspectives
- Responsibility: Taking personal responsibility for delivering on our promises to our customers, colleagues, and stakeholders
- Respect: Valuing everyone as a unique individual, treating people with dignity and respecting their differences
Work Style:
- Collaborative: Working closely with business teams and cross-functional stakeholders
- Agile: Adapting to changing priorities and market conditions
- Data-driven: Using data and analytics to inform decision-making and measure performance
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders?
- How do you balance commercial and customer needs in your marketing strategies?
- How do you prioritize and manage multiple projects and activities systematically?
ASSUMPTION: HSBC values diversity, inclusion, and collaboration, and seeks candidates who are open to different points of view and can work effectively in a matrix organization.
⚠️ Potential Challenges
- Managing competing priorities and stakeholders in a matrix organization
- Balancing commercial and customer needs in marketing strategies
- Keeping up with industry trends and technological changes in marketing
- Adapting to a hybrid work arrangement and managing remote team members
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a collaborative work style.
📈 Similar Roles Comparison
- Marketing Manager (Financial Services) vs. Marketing Manager (Consumer Goods):
- Financial Services: Requires a deep understanding of financial products and services, as well as regulatory and compliance considerations
- Consumer Goods: Focuses on consumer behavior, branding, and product marketing
- Marketing Manager (Global) vs. Marketing Manager (Local):
- Global: Requires a strategic mindset and the ability to manage cross-cultural teams and stakeholders
- Local: Focuses on regional market trends and customer preferences
- Marketing Manager (B2B) vs. Marketing Manager (B2C):
- B2B: Requires a strong understanding of business-to-business marketing strategies and tactics
- B2C: Focuses on consumer behavior and branding
ASSUMPTION: This role is most similar to other Marketing Manager roles within financial services, with a focus on strategic planning and commercialization.
📝 Sample Projects
- Developing a marketing strategy and plan for a new digital banking product launch
- Conducting market research to understand customer needs and preferences for a retail banking proposition
- Managing a marketing campaign to promote a wealth management service to high net worth individuals
ASSUMPTION: These sample projects illustrate the strategic and commercial nature of the Marketing Manager role at HSBC.
❓ Key Questions to Ask During Interview
- How does the marketing function collaborate with other departments to deliver on business objectives?
- What are the key priorities for the marketing team in the first 90 days?
- How does HSBC support the professional development of its marketing employees?
- What are the growth opportunities for this role, and how has the team supported the career progression of previous Marketing Managers?
- How does the hybrid work arrangement work in practice, and what support is available for remote team members?
ASSUMPTION: These questions will help you better understand the role, the team, and the company, and demonstrate your interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategy and planning work to discuss during the interview
- Research HSBC's marketing function and be ready to discuss how you can contribute to its success
- Prepare questions to ask the interviewer about the role, the team, and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
