Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Gensler

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-10

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing team in Bangalore, supporting business development efforts, and producing marketing materials.
• Managing logistics, communication, and quality control of marketing collateral.
• Collaborating with regional marketing leadership and working with a global network of marketers.
• Mentoring and training team members while also inspiring their professional development.
• Contributing to the firm's business development efforts and supporting regional marketing projects and initiatives.

ASSUMPTION: This role requires a strategic outlook, strong organizational skills, and the ability to lead and mentor a team. The ideal candidate will have experience in a marketing role within the architecture, design, or related fields.

📋 Key Responsibilities

✅ Lead project-level success of office marketing, communication & PR efforts and support FW and Regional marketing projects and initiatives.

✅ Conduct internal and external research on new opportunities, prospective clients, and practice areas.

✅ Create pitch strategy/budget with BD champion including research, network mapping, tasks/milestones, reviews, and deliver pitch strategy throughout the process.

✅ Concept/write/design new material as needed to support marketing programs.

✅ Manage daily workload/staffing for marketing team.

✅ Support regional marketing initiatives as part of the senior members of the marketing team in APME.

✅ Be the point person and responsible for Bangalore for Firmwide related projects (permissions, publications, submissions, etc.).

✅ Seek out and implement process and content improvements.

✅ Coach peers on new ideas and mentor junior team members in best practices while also inspiring them to be proactive in their own professional development.

✅ Maintain consistency of marketing deliverables, alignment with firm brand program, and participate in design reviews with FW and regional marketing team.

✅ Maintain resources & information systems: ordering materials, updating project documentation, resumes, image libraries, support award submissions.

✅ Oversee local PR & communications efforts including: media, events, sponsorships, and photography.

✅ Lead local internal communications as relevant.

ASSUMPTION: This role requires strong project management skills, the ability to work collaboratively with various teams, and a strategic mindset to drive business development efforts.

🎯 Required Qualifications

Education: Bachelor’s degree in Architecture, Marketing, Communications, Journalism, Graphic Design, or adjacent field.

Experience: 10 to 15 years of professional experience in a marketing role, preferably for an architecture, design, engineering, construction, or industry-related firm.

Required Skills:

• Proven experience in strategic marketing planning and execution.
• Excellent communication, presentation, and interpersonal skills.
• Strong graphic design sensibility and written/verbal communication skills.
• Fluency in InDesign and Microsoft Office. Familiarity with other Adobe Creative Suite software and Salesforce is a plus.

Preferred Skills:

• Experience with CRM systems and marketing automation tools.
• Knowledge of the architecture, design, or construction industry.
• Fluency in additional languages.

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record of driving business development efforts and managing teams. Experience in the architecture, design, or related fields is highly preferred.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a Marketing Manager with 10+ years of experience in Bangalore)

Benefits:

• Medical, Dental, Vision, Disability, and Wellness Programs
• Profit Sharing and Twice Annual Bonus Opportunities
• Tuition Reimbursement for certain eligible programs or classes
• Professional Development Programs

Working Hours: Full-time (40 hours/week) with flexible work arrangements as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 10+ years of experience in Bangalore. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Architecture and Planning

Company Size: 5,001-10,000 employees (Large enterprise with a global presence and extensive resources)

Founded: 1965 (Over 50 years of experience in the industry)

Company Description:

• Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East.
• The firm partners with clients in over 100 countries each year, providing integrated services across a wide range of markets.
• Gensler's mission is to create a better world through the power of design, promoting equity, resilience, and wellbeing for everyone.

Company Specialties:

• Architecture
• Brand Design
• Consulting
• Interior Design
• Planning + Urban Design
• Product Design
• Sustainability Consulting
• Digital Experience Design
• Hospitality
• and Workplace Design

Company Website: http://www.gensler.com

ASSUMPTION: Gensler's extensive global presence and resources provide opportunities for career growth and exposure to diverse projects and industries.

📊 Role Analysis

Career Level: Experienced (10+ years of experience in a marketing role)

Reporting Structure: Reports directly to the Bangalore office leadership and works closely with the Regional Marketing Director.

Work Arrangement: Full-time (40 hours/week) with flexible work arrangements as needed, working on-site in the Bangalore office.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department or the firm.
• Opportunities to work on regional and global marketing projects and initiatives.
• Access to professional development programs and training opportunities.

ASSUMPTION: This role offers significant growth potential within a large, global organization, with opportunities to work on diverse projects and collaborate with a global network of marketers.

🌍 Location & Work Environment

Office Type: On-site (Gensler Bangalore office)

Office Location(s): 522/1 CMH Road, Indiranagar 1st Stage, 2nd Floor, Bangalore, India 560 038

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cultural scene.
• The city offers a mix of urban and suburban living options, with a moderate cost of living compared to other major Indian cities.
• Bangalore has a tropical savanna climate, with warm and humid weather prevailing most of the year.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements as needed, typically Monday through Friday, with occasional weekend or evening work as required.

ASSUMPTION: Bangalore offers a dynamic work environment with a mix of urban and suburban living options, a moderate cost of living, and a vibrant cultural scene. The city's tropical savanna climate may be a consideration for some applicants.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Gensler careers portal.
• Phone or video screening with the HR team.
• In-depth interviews with the Bangalore office leadership and Regional Marketing Director.
• Final round interviews with senior leadership or stakeholders.
• Background check and offer extension.

Key Assessment Areas:

• Strategic marketing planning and execution.
• Communication, presentation, and interpersonal skills.
• Graphic design sensibility and written/verbal communication skills.
• Fluency in InDesign and Microsoft Office, with familiarity with other Adobe Creative Suite software and Salesforce a plus.
• Cultural fit with Gensler's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of your past marketing campaigns, projects, or initiatives to discuss during the interview.
• Research Gensler's company culture and values to demonstrate your cultural fit.
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan.

ATS Keywords: Marketing, Business Development, Strategic Planning, Project Management, Team Leadership, Graphic Design, CRM, Public Relations, Marketing Automation, Architecture, Design, Construction

ASSUMPTION: Gensler's application process is thorough and competitive, with a strong focus on cultural fit and strategic marketing skills. Applicants should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• InDesign
• Microsoft Office (Word, Excel, PowerPoint)
• Salesforce (CRM)
• Adobe Creative Suite (Photoshop, Illustrator, etc.)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Applicants should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Diversity Empowerment
• Impact
• Community
• Respect
• Growth

Work Style:

• Collaborative and team-oriented
• Strategic and innovative
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with Gensler's values, particularly Diversity Empowerment and Impact?
• How comfortable are you working in a fast-paced, dynamic environment, and adapting to change?
• How do you approach professional development and continuous learning in your current role?

ASSUMPTION: Gensler places a strong emphasis on cultural fit, with a focus on diversity, empowerment, impact, community, respect, and growth. Applicants should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise.
• Balancing multiple projects and deadlines in a fast-paced, dynamic environment.
• Adapting to change and pivoting strategies as needed to support business development efforts.
• Working with a global network of marketers and collaborating across time zones.
• Navigating the complexities of a large, global organization with diverse teams and stakeholders.

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and strategic thinking. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, global work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on leading the marketing team in a specific office while also supporting regional and global marketing initiatives.
• Compared to other marketing roles in the architecture, design, or construction industries, this position offers a broader scope of responsibilities and a more significant impact on business development efforts.
• Career path comparison: This role provides opportunities for growth within the marketing department or the firm, with potential to take on additional responsibilities and advance within the organization.

ASSUMPTION: This role offers a unique blend of local office leadership and global marketing support, with a broader scope of responsibilities and a more significant impact on business development efforts compared to similar marketing roles in the industry.

📝 Sample Projects

• Developing and executing a strategic marketing plan for a new practice area or service offering.
• Creating and managing a targeted marketing campaign to generate leads and drive business development efforts for a specific project or client.
• Collaborating with the regional marketing team to create and distribute a global marketing communication piece, such as a firm-wide publication or report.

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and hands-on nature of the Marketing Manager role at Gensler, requiring strong project management skills, strategic thinking, and the ability to work effectively with diverse teams and stakeholders.

❓ Key Questions to Ask During Interview

• What are the most significant business development challenges facing the Bangalore office, and how can this role address them?
• How does the Bangalore office collaborate with other regional offices and the global marketing team to support business development efforts?
• What opportunities are there for professional development and growth within the marketing department or the firm?
• How does Gensler support work-life balance for its employees, particularly in a role with significant responsibilities and potential for growth?
• What are the key priorities for the Marketing Manager in the first 90 days, and how can I contribute to their successful implementation?

ASSUMPTION: These key questions help applicants better understand the role's responsibilities, the organization's culture, and the opportunities for professional development and growth within the firm.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Gensler Careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic planning, project management, and team leadership.
• Prepare examples of your past marketing campaigns, projects, or initiatives to discuss during the interview.
• Research Gensler's company culture and values to demonstrate your cultural fit and alignment with the organization's mission.
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan.
• Follow up with the Gensler HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.