Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: SVKM's NMIMS University

🔹 Location: NMIMS University Office, Mumbai, India

🔹 Job Type: Unaided (Full-time)

🔹 Category: Education Administration Programs

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading BTL and ATL activities for assigned schools and campuses
• Collaborating with various teams to enhance visibility and engagement
• Developing marketing strategies and managing campaigns
• Analyzing performance data to drive results
• Working in a complex/matrix organizational structure

ASSUMPTION: This role requires a high level of coordination and project management skills to work effectively with multiple teams and stakeholders.

📋 Key Responsibilities

✅ Develop strategies to create awareness for the school/campus and drive quality traffic to the website/landing pages.

✅ Establish marketing goals based on past performance and market forecasts.

✅ Liaison with media, creative, PR agencies, and social media teams to ensure marketing projects come to fruition.

✅ Experiment with various organic & paid acquisition channels - content creation & curation, search, social media, and lead generation campaigns.

✅ Liaison with the creative agency to produce valuable and engaging content for the website and landing pages.

✅ Research and analyse market trends, demographics, competitor products & pricing, and other relevant information to formulate marketing strategies.

✅ Track all marketing data, create detailed reports and weekly and monthly presentations.

✅ Coordinate with PR teams to develop integrated communication strategies that align with marketing objectives and enhance brand reputation.

✅ Collaborate with social media teams to ensure consistent brand messaging and optimise social media campaigns for maximum engagement and reach.

✅ Apply performance marketing fundamentals, including campaign optimisation, budget allocation, and ROI measurement, to improve marketing effectiveness.

✅ Analyse campaign performance, identify trends, and make data-driven decisions for continuous improvement.

✅ Manage paid advertising campaigns (PPC, social media ads) in coordination with the Performance Marketing team to maximise ROI.

ASSUMPTION: This role requires a strong understanding of both traditional and digital marketing channels to effectively drive results.

🎯 Required Qualifications

Education: Full-time MBA from a recognised University specialising in marketing with a strong focus on digital marketing.

Experience: 8 to 10 years of experience in a marketing agency or with a brand in a performance marketing role.

Required Skills:

• Data Analytics: Proficiency in data analytics tools and techniques to analyse campaign performance data and identify trends.
• Marketing Platforms: Working knowledge of using marketing platforms such as Google Ads, Facebook Ads, etc., to streamline campaign management and reporting.
• SEO, GEO and SEM: Knowledge of search engine optimisation (SEO), generative engine optimisation (GEO) and search engine marketing (SEM) principles.
• Social Media Marketing: Developing and managing social media campaigns across various platforms.

Preferred Skills:

• Experience working in a complex/matrix organisational structure.
• Prior experience in the education sector.

ASSUMPTION: While not explicitly stated, experience in the education sector and working in a complex/matrix organisational structure would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 Lacs per annum (Estimated based on industry standards for a Marketing Manager with 8-10 years of experience in the education sector)

Benefits:

• Medical insurance
• Retirement benefits
• On-site cafeteria
• Employee development opportunities

Working Hours: 40 hours per week, with flexibility for project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's negotiation skills and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 501-1,000 employees

Founded: Not specified

Company Description:

• Located in the heart of India’s financial capital, Mumbai
• One of the nation’s prime centers of educational excellence & research
• Offers a wide range of programs through its eleven constituent schools

Company Specialties:

• Management
• Engineering
• Pharmacy
• Architecture
• Liberal Arts
• Design
• Commerce
• Business Economics
• Science
• Distance Learning

Company Website: https://www.nmimsopenedu.tk

ASSUMPTION: NMIMS University is a well-established institution with a strong reputation in the education sector, offering a wide range of programs and opportunities for growth.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: Reports directly to the Dean/Director of the assigned school/campus

Work Arrangement: On-site, with flexibility for remote work during certain periods

Growth Opportunities:

• Potential to work on multiple campaigns and projects across different schools and campuses
• Opportunity to collaborate with various teams and stakeholders, expanding professional network
• Possibility to take on additional responsibilities and grow within the organisation

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the diverse range of programs and campuses within the university.

🌍 Location & Work Environment

Office Type: On-site, with multiple campuses across India

Office Location(s): Mumbai, Shirpur, Bengaluru, and Hyderabad

Geographic Context:

• Mumbai: Highly urbanised, multicultural city with a fast-paced work environment
• Shirpur: Rural location with a slower pace of life, offering a different work dynamic
• Bengaluru and Hyderabad: Tech hubs with a mix of traditional and modern work environments

Work Schedule: Standard office hours with flexibility for project deadlines

ASSUMPTION: The work environment may vary depending on the specific campus and location, offering candidates a range of options to suit their preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and optimisation
• Data analysis and reporting
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the university's mission
• Prepare examples of successful marketing campaigns you've managed, focusing on results and ROI

ATS Keywords: Marketing Manager, Performance Marketing, Digital Marketing, Campaign Management, Data Analysis, Education Sector, NMIMS University

ASSUMPTION: The application process may vary depending on the specific campus and location, but generally follows a standard interview process for marketing roles.

🛠️ Tools & Technologies

• Marketing platforms: Google Ads, Facebook Ads, etc.
• Data analytics tools: Google Analytics, Tableau, etc.
• Project management tools: Asana, Trello, etc.
• Communication and collaboration tools: G Suite, Microsoft Office, etc.

ASSUMPTION: The specific tools and technologies used may vary depending on the campus and location, but generally align with industry-standard marketing and project management software.

👔 Cultural Fit Considerations

Company Values:

• Excellence in education
• Integrity and ethics
• Innovation and continuous improvement
• Diversity and inclusivity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do I share the university's commitment to excellence in education?
• Am I comfortable working in a complex/matrix organisational structure?
• Do I thrive in a collaborative and data-driven work environment?

ASSUMPTION: NMIMS University values candidates who are passionate about education, results-driven, and comfortable working in a collaborative and complex organisational structure.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Working with diverse teams and stakeholders across different campuses
• Adapting to the unique work environment and culture of each campus
• Keeping up with the latest marketing trends and technologies

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Marketing Manager roles in the education sector may have more focus on brand awareness and student recruitment than in other industries
• This role may require more collaboration and coordination with internal teams and stakeholders than similar roles in other organisations
• Career progression may involve taking on additional responsibilities or moving to a different campus within the university

ASSUMPTION: While the core responsibilities of this role are similar to other Marketing Manager positions, the unique context of the education sector and the university's organisational structure may present distinct challenges and opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign to increase student enrollment for a specific program
• Analysing market trends and competitor activities to inform marketing strategy and tactics
• Managing a team of marketing professionals to deliver multiple campaigns across different channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution and team management.

❓ Key Questions to Ask During Interview

• How does this role fit into the university's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the university support the professional development of its marketing team members?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does the university measure the success of its marketing campaigns, and how will my performance be evaluated?

ASSUMPTION: These questions help candidates better understand the role's context, expectations, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and achievements relevant to this role
• Write a cover letter explaining your interest in the role and the education sector, and how your skills and experience make you a strong fit for the position
• Prepare examples of successful marketing campaigns you've managed, focusing on results and ROI
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.