📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: AccorHotel (Rixos Premium Qetaifan Island North)
🔹 Location: Lusail, Qatar
🔹 Job Type: Full-time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance the resort's image and presence in the Middle East.
- Building and maintaining relationships with media outlets, influencers, and other stakeholders.
- Overseeing social media and digital content to engage target audiences and align with the brand's luxury image.
- Coordinating media events and brand activations to raise awareness and engagement.
- Monitoring the competitive landscape and adjusting strategies to maintain the resort's leadership in the market.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the hospitality industry to effectively promote the resort's unique offerings and maintain its competitive edge.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to enhance the resort's image and presence in the Middle East.
✅ Build and maintain relationships with media outlets, influencers, and other stakeholders to secure positive coverage and increase brand awareness.
✅ Oversee social media and digital content to engage target audiences and align with the brand's luxury image.
✅ Coordinate media events and brand activations to raise awareness and engagement, such as press conferences, product launches, and promotional events.
✅ Monitor the competitive landscape and adjust strategies to maintain the resort's leadership in the market, including analyzing competitors' marketing efforts and identifying opportunities for differentiation.
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and competitor activities to ensure the resort remains at the forefront of the luxury hospitality market.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. A Master’s degree is preferred.
Experience: Minimum of 5 years of experience in marketing or a related field, with at least 3 years in the hospitality industry, preferably in the Middle East region.
Required Skills:
- Excellent communication skills, both written and verbal, with a keen eye for detail.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Solid understanding of digital marketing, social media platforms, and content creation.
- Proven experience in developing and executing marketing strategies, with a track record of success in the hospitality industry.
- Fluency in English; Arabic proficiency is highly preferred.
Preferred Skills:
- Experience with CRM software and marketing automation tools.
- Knowledge of the local market and cultural nuances in the Middle East.
- Experience working with luxury brands or high-end products.
ASSUMPTION: Candidates with a strong background in marketing, a deep understanding of the hospitality industry, and relevant experience in the Middle East region will be best suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is QAR 25,000 - 35,000 per month, based on industry standards for a Marketing Manager role in Qatar with 5-10 years of experience.
Benefits:
- Accommodation and meals provided.
- Health insurance and wellness programs.
- Employee discounts on hotel stays and food & beverage outlets.
- Opportunities for career growth and development within the Accor group.
Working Hours: Full-time position with a standard workweek of 40 hours, typically Monday to Friday. Occasional weekend work may be required to support events and promotions.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, qualifications, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality company operating in the competitive luxury hotel market. The company's success relies on its ability to maintain a strong brand presence and provide exceptional guest experiences.
Company Size: Accor is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Accor was founded in 1967 and has since grown into one of the world's leading hospitality groups, with a portfolio of over 5,600 properties across 110 countries.
Company Description:
- Accor is a French multinational hospitality company that operates in 110 countries with 5,600 properties.
- The company offers a wide range of hotel brands, from luxury five-star palaces to smart economy hotels, and full-service resorts.
- Accor is committed to sustainable development and responsible business practices, aiming to make a positive impact both locally and globally.
Company Specialties:
- Hospitality and catering services.
- Luxury hotel management and branding.
- Digital innovation and technology in hospitality.
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's extensive global presence and diverse portfolio of hotel brands provide candidates with opportunities to grow and develop their careers within the company.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing.
Reporting Structure: The Marketing Manager will report directly to the Director of Marketing and collaborate with various departments, including Sales, Revenue Management, and Operations, to ensure consistent messaging and branding across all touchpoints.
Work Arrangement: This is an on-site position based at the Rixos Premium Qetaifan Island North resort in Lusail, Qatar. The role may require occasional travel to other Accor properties or industry events.
Growth Opportunities:
- Progression to a Director of Marketing or similar role within the Accor group.
- Expanding responsibilities to include additional regions or brands within the Accor portfolio.
- Developing expertise in specific areas of marketing, such as digital marketing, CRM, or loyalty programs.
ASSUMPTION: This role offers opportunities for career growth and development within the Accor group, with a focus on building a strong marketing team and enhancing the resort's brand presence in the Middle East.
🌍 Location & Work Environment
Office Type: The resort is located on a private island in Lusail, Qatar, offering a unique and luxurious work environment.
Office Location(s): Rixos Premium Qetaifan Island North, Lusail, Qatar
Geographic Context:
- The resort is situated on a private island, providing a tranquil and exclusive work environment.
- Lusail is a rapidly developing city in Qatar, with easy access to nearby amenities and attractions.
- Qatar offers a tax-free income and a high standard of living, with excellent healthcare and education facilities.
Work Schedule: The standard workweek is Monday to Friday, with occasional weekend work required to support events and promotions. The work environment is dynamic and fast-paced, with a focus on delivering exceptional guest experiences.
ASSUMPTION: The unique island location and luxurious work environment provide a distinctive setting for this role, with opportunities for both personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview with the HR department.
- In-person or video call interview with the Director of Marketing and other relevant stakeholders.
- Final interview with the General Manager or another senior leader.
Key Assessment Areas:
- Marketing strategy and planning skills.
- Communication and presentation skills.
- Industry knowledge and understanding of the competitive landscape.
- Cultural awareness and adaptability to the Middle East market.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the hospitality industry.
- Demonstrate your understanding of the Middle East market and the competitive landscape in your application materials.
- Prepare examples of successful marketing campaigns or projects you have led, focusing on their impact and results.
ATS Keywords: Marketing strategy, luxury hospitality, Middle East, brand awareness, competitive landscape, stakeholder management, digital marketing, social media, event coordination, CRM, data analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, cultural awareness, and strategic thinking, as well as their ability to work collaboratively within a dynamic team.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, or Power BI)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for this role, as they enable effective tracking, analysis, and optimization of marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Respect: Valuing diversity and inclusion, and fostering a culture of respect and kindness.
- Integrity: Acting with honesty and transparency in all aspects of the business.
- Commitment: Demonstrating passion and dedication to delivering exceptional guest experiences.
Work Style:
- Collaborative: Working closely with cross-functional teams to ensure consistent messaging and branding.
- Adaptable: Embracing change and responding quickly to new opportunities or challenges in the market.
- Results-driven: Focusing on delivering measurable outcomes and continuous improvement.
Self-Assessment Questions:
- How do you demonstrate respect and cultural sensitivity when working with diverse teams and stakeholders?
- Can you provide an example of a time when you had to adapt your marketing strategy to respond to a sudden change in the market or competitive landscape?
- How do you approach setting and tracking marketing KPIs to ensure you are delivering results that drive business growth?
ASSUMPTION: Candidates who align with Accor's company values and demonstrate a collaborative, adaptable, and results-driven work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment.
- Adapting marketing strategies to the unique cultural and linguistic nuances of the Middle East market.
- Balancing the need for creativity and innovation with the requirement to maintain a consistent brand image across all touchpoints.
- Monitoring and analyzing data from various sources to inform decision-making and optimize marketing efforts.
ASSUMPTION: Successful candidates will possess strong project management skills, cultural awareness, and data-driven decision-making abilities to overcome these challenges.
📈 Similar Roles Comparison
- Unlike other marketing roles in the hospitality industry, this position focuses specifically on enhancing the resort's image and presence in the Middle East, rather than driving direct revenue or bookings.
- While the core responsibilities of this role are similar to those of a Marketing Manager in other industries, the unique aspects of the luxury hospitality market require a deep understanding of the competitive landscape and the ability to adapt marketing strategies to the cultural and linguistic nuances of the Middle East.
- Career progression in this role may involve expanding responsibilities to include additional regions or brands within the Accor portfolio, or taking on a more senior leadership position within the company.
ASSUMPTION: Candidates with experience in the luxury hospitality market and a strong understanding of the Middle East will be best suited to this role, as it requires a unique blend of marketing expertise and cultural awareness.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new hotel or resort, including press releases, social media content, and event coordination.
- Analyzing competitor marketing efforts and identifying opportunities for differentiation, such as unique selling propositions or niche market segmentation.
- Creating and implementing a customer referral program to encourage guests to share their positive experiences with friends and family, driving organic growth and brand awareness.
ASSUMPTION: These sample projects demonstrate the range of marketing activities required for this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does Accor support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns or initiatives that have been implemented at the resort or within the Accor group?
- How does Accor approach measuring and optimizing the impact of marketing efforts on business performance?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's marketing strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the hospitality industry.
- Prepare examples of successful marketing campaigns or projects you have led, focusing on their impact and results.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
