📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Gables Residential
🔹 Location: Atlanta Corporate - Atlanta, GA (with travel up to 20%)
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for effective traffic generation in assigned communities
- Managing lease-up efforts and marketing plans for multiple markets
- Collaborating with cross-functional teams to maximize traffic opportunities and ensure marketing standards are followed
- Analyzing marketing metrics to identify trends and improve performance
- Representing Gables Residential on industry panels and task forces
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills to successfully drive traffic and leases for Gables Residential's communities.
📋 Key Responsibilities
✅ Manage and support all lease-up efforts in assigned markets
✅ Represent markets as the regional marketing expert, recommending and managing strategic marketing plans
✅ Collaborate with cross-functional teams to maximize traffic opportunities and ensure marketing standards are followed
✅ Assist with 3rd party RFP new business presentations as needed
✅ Leverage additional existing and new software to improve the customer experience
✅ Manage Gables Residential’s social media presence and collateral storefront
✅ Help identify, implement, measure, optimize, drive, and manage new marketing initiatives
✅ Apply knowledge to interpret data and improve performance, both qualitative and quantitative
✅ Manage ILSs and other digital marketing efforts and related relationships, listing opportunities and enhancements and enhanced positioning
✅ Create and manage lease-up plans, takeovers, and 3rd party presentations
✅ Oversee several marketing programs and improve upon reporting capabilities
✅ Analyze marketing metrics to identify cause and effect relationships
✅ Identify positive financial outcomes to increase profitability
✅ Develop strategies for marketing campaigns and examine related data
✅ Keep abreast of industry news and trends
✅ Other related responsibilities directly job-related as defined by the VP or SVP
ASSUMPTION: This role requires a strong understanding of the multi-family real estate industry, with a focus on marketing and customer service. The ideal candidate will have experience in successful lease-ups, data analysis, and project management.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, or communications.
Experience: Five to seven years of experience in multi-family marketing.
Required Skills:
- Proven experience in successful lease-ups
- Solid experience in data analysis and reporting
- Background in project management
- Excel and word expertise
- Superb communication and multi-tasking skills with attention to details
- Strong math and analytical skills
- Problem-solving aptitude and teamwork attitude
- Innovative and creative
- Ability to communicate and present across company departments and management levels
- Passionate and knowledgeable about marketing and customer services
- Provide actionable research results to inform key business decisions
- Effective communication and presentation skills with stakeholders at all levels
- Ability to work across all company disciplines including Revenue Management, Asset Management, and IT
Preferred Skills:
- MBA or other advanced education
- Experience with multi-family marketing software and tools
- Bilingual or multilingual skills
ASSUMPTION: While an MBA or other advanced education is not required, it is preferred for this role. Additionally, experience with multi-family marketing software and tools, as well as bilingual or multilingual skills, would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the real estate industry)
Benefits:
- Education Scholarships
- Award-Winning Training
- Wellness Programs
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Gables Residential apartments
Working Hours: Full-time, Monday-Friday, with occasional evening and weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the real estate industry. Benefits may vary based on full-time or part-time employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically Multi-Family Housing
Company Size: 501-1,000 employees
Founded: 1993 (as a privately held REIT)
Company Description:
- Gables Residential is an award-winning, vertically integrated real estate company specializing in the development, construction, ownership, acquisition, financing, and management of multifamily and mixed-use communities.
- The company manages approximately 25,000 apartment homes and 200,000 square feet of retail space across high-growth markets in the United States.
- Gables Residential is known for its exceptional customer service, innovative design, and commitment to sustainability.
Company Specialties:
- Multi-family housing development and management
- Mixed-use communities
- Customer service and resident retention
- Sustainable design and construction
Company Website: www.gables.com
ASSUMPTION: Gables Residential's focus on customer service and resident retention sets it apart in the multi-family real estate industry. The company's commitment to sustainability and innovative design also contributes to its success.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Vice President or Senior Vice President of Marketing
Work Arrangement: On-site, with occasional travel (up to 20%)
Growth Opportunities:
- Advancement to Senior Marketing Manager or Director of Marketing roles
- Expansion into other markets or business units within Gables Residential
- Gaining experience in cross-functional teams and disciplines
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or expand into other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Atlanta Corporate - Atlanta, GA (with occasional travel to other markets)
Geographic Context:
- Atlanta, GA is a major metropolitan area with a diverse population and a strong job market
- The cost of living in Atlanta is generally lower than in other major metropolitan areas
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with occasional evening and weekend work as needed
ASSUMPTION: The Atlanta office provides a collaborative and dynamic work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the Vice President or Senior Vice President of Marketing
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Project management and organizational skills
- Communication and presentation skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with lease-ups, data analysis, and project management in detail
- Research Gables Residential and the multi-family real estate industry to demonstrate your knowledge and enthusiasm
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Marketing Manager, Multi-Family Marketing, Lease-Up, Data Analysis, Project Management, Customer Service, Real Estate, Gables Residential
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and planning skills, as well as their ability to analyze data and manage projects effectively.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Multi-family marketing software and tools (e.g., Yardi, MRI, AppFolio)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with Microsoft Office Suite and multi-family marketing software and tools. Familiarity with social media management platforms, data analysis and visualization tools, and project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Teamwork
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-oriented
- Adaptable and flexible
- Strong work ethic and commitment to excellence
Self-Assessment Questions:
- How do you demonstrate Gables Residential's core values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Gables Residential values candidates who are customer-focused, integrity-driven, and committed to teamwork and accountability. The ideal candidate will also be adaptable, innovative, and results-driven.
⚠️ Potential Challenges
- Managing multiple lease-up efforts simultaneously, requiring strong project management and organizational skills
- Analyzing and interpreting data to inform marketing strategies and decisions, requiring strong analytical skills
- Collaborating with cross-functional teams and stakeholders, requiring strong communication and interpersonal skills
- Keeping up with industry trends and best practices, requiring continuous learning and development
ASSUMPTION: The Marketing Manager role at Gables Residential presents several challenges, including managing multiple projects, analyzing data, and collaborating with cross-functional teams. The ideal candidate will be able to thrive in this dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other marketing roles in the real estate industry, this role focuses specifically on multi-family housing and requires a deep understanding of the unique challenges and opportunities in this sector
- The Marketing Manager role at Gables Residential is part of a larger marketing department, providing opportunities for collaboration and growth within the team
- Compared to other marketing roles, this position offers significant growth potential, with opportunities to advance within the marketing department or expand into other areas of the business
ASSUMPTION: The Marketing Manager role at Gables Residential is unique in its focus on multi-family housing and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new lease-up in a competitive market
- Analyzing market data to identify trends and opportunities for a stabilized community
- Managing a team of marketing coordinators to execute a company-wide rebranding campaign
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities and challenges they may face in the Marketing Manager role at Gables Residential.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Gables Residential support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the multi-family housing industry, and how does Gables Residential approach them?
- How does Gables Residential measure the success of its marketing campaigns and initiatives?
- What is the company's long-term vision for the marketing department, and how does this role contribute to that vision?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Gables Residential careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Gables Residential and the multi-family real estate industry, and by practicing your responses to common interview questions
- Follow up with the hiring manager or HR department after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, be prepared to discuss your salary expectations and benefits requirements
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
