📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Atlassian
🔹 Location: Austin, Texas, United States
🔹 Job Type: Remote (Telecommute)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Any country where we have a legal entity)
🚀 Job Overview
Key aspects of this role include:
- Strategic and tactical execution of marketing campaigns focused on maximizing post-sales customer value
- Growth loop creation and enterprise value communication
- Flywheel acceleration through customer success stories, testimonials, and advocacy
- Enablement and engagement through customer education, customer enablement, and internal enablement
- Professional growth and advocacy through customer education, expertise development, credentialing, and advocacy
ASSUMPTION: This role requires a unique blend of strategic thinking and hands-on execution, with a focus on driving customer success and advocacy.
📋 Key Responsibilities
✅ Develop and execute marketing strategies focused on maximizing post-sales customer value through the Community & Learning portfolio
✅ Create and optimize multi-channel marketing campaigns across email, social, content, events, digital advertising, and community engagement
✅ Build and execute knowledge-sharing programs, develop expertise-based value propositions, and transform customer wins into scalable acquisition tools
✅ Collaborate cross-functionally with Product Marketing, Product teams, Customer Support, Customer Success, Account-Based Marketing (ABM), and other marketing and customer-facing teams
✅ Manage external creative and marketing service providers
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience specifically in marketing software products to both end-users and business, with a strong focus on post-sales marketing, customer success, and user enablement
Required Skills:
- Proven experience in growth loop creation, enterprise value communication, and flywheel acceleration
- Expert-level experience with marketing automation platforms like Marketo, SFDC, or Hubspot
- Proficient in CRM integration, analytics platforms, content management, project management, digital asset management, and collaboration tools
- Strong analytical acumen, with a track record of using performance data to optimize campaigns and improve conversion rates
- Excellent communication and collaboration skills, with experience managing cross-functional teams and external service providers
Preferred Skills:
- Experience with Atlassian products
- Fluency in multiple languages
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $95,500 - $153,400 per year (Atlassian's base pay ranges for new hires in Zone A and B, as the role is remote and can be based in any country where Atlassian has a legal entity)
Benefits:
- Health and wellbeing resources
- Paid volunteer days
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: Atlassian's compensation and benefits packages are designed to be competitive and equitable, with a focus on supporting employee wellbeing and engagement.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Atlassian is a publicly traded company with a global presence)
Founded: 2002 (Atlassian was founded in Sydney, Australia, and has since expanded to multiple locations worldwide)
Company Description:
- Atlassian powers the collaboration that helps teams accomplish what would otherwise be impossible alone
- Over 300,000 global companies and 80% of the Fortune 500 rely on Atlassian’s software, like Jira, Confluence, Loom, and Trello, to help their teams work better together and deliver quality results on time
- Atlassian believes the power of teams has the potential to change the world — one that is more open, authentic, and inclusive
Company Specialties:
- B2B enterprise software
- Bug tracker and issue tracker
- Enterprise wiki and corporate wiki
- Business wiki and team collaboration
- Project management and work management
- Teamwork and personal productivity
Company Website: atlassian.com
ASSUMPTION: Atlassian's focus on team collaboration and productivity makes it an attractive employer for marketing professionals seeking to work on high-impact, global projects.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience and qualifications)
Reporting Structure: This role reports directly to the Head of Community & Learning Marketing
Work Arrangement: Remote (with the option to work from any Atlassian office or co-working space)
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities within the Community & Learning portfolio
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities over time.
🌍 Location & Work Environment
Office Type: Hybrid (remote with the option to work from any Atlassian office or co-working space)
Office Location(s): Austin, Texas, United States (with additional offices in Sydney, Amsterdam, San Francisco, Mountain View, New York, Bengaluru, Boston, and Ankara)
Geographic Context:
- Austin, Texas, is a major tech hub with a thriving startup scene and a diverse economy
- The city offers a high quality of life, with affordable housing, a vibrant cultural scene, and numerous outdoor recreation opportunities
- Atlassian's Austin office is located in the heart of the city's tech district, with easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: Atlassian's flexible work arrangements and remote-friendly culture make it an attractive employer for marketing professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Recruitment team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Community & Learning Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and execution skills
- Cross-functional collaboration and communication skills
- Analytical acumen and data-driven decision-making
- Alignment with Atlassian's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Atlassian's products and company culture in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with post-sales marketing
- Be ready to discuss your approach to campaign management, cross-functional collaboration, and data-driven decision-making
ATS Keywords: Marketing automation, CRM integration, analytics platforms, content management, project management, digital asset management, collaboration tools, growth loop creation, enterprise value communication, flywheel acceleration, customer success, customer education, customer enablement, internal enablement, professional growth, advocacy development, technical comprehension, multi-channel marketing, campaign execution, performance analytics
ASSUMPTION: Atlassian's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on identifying the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, SFDC, Hubspot)
- CRM (e.g., Salesforce, Microsoft Dynamics)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, Jira)
- Digital asset management systems (e.g., Canto DAM, Brandfolder)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Atlassian's marketing team uses a wide range of tools and technologies to manage campaigns, collaborate with cross-functional teams, and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Open company, no bull
- Don't #@!% the customer
- Play, as a team
- Be the change that you seek
- Don't #@!% the customer
- Make mother nature our business model
- Create a positive impact
Work Style:
- Atlassian values open communication, collaboration, and transparency
- The company encourages a work-life balance and offers flexible work arrangements
- Atlassian's culture is fast-paced, innovative, and focused on driving results
Self-Assessment Questions:
- Do you align with Atlassian's values and company culture?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have experience working remotely or in a hybrid work arrangement?
- Are you comfortable managing multiple campaigns and projects simultaneously?
ASSUMPTION: Atlassian's company culture is open, inclusive, and focused on driving results through collaboration and innovation.
⚠️ Potential Challenges
- The role may require occasional travel to Atlassian offices or customer events
- Managing multiple campaigns and projects simultaneously can be challenging and time-consuming
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
- The role may require working outside of standard business hours to accommodate customers and team members in different time zones
ASSUMPTION: Atlassian's flexible work arrangements and supportive company culture help mitigate many of the challenges associated with remote work and managing multiple projects.
📈 Similar Roles Comparison
- This role is unique in its focus on maximizing post-sales customer value and driving customer success through the Community & Learning portfolio
- Unlike traditional marketing roles, this position requires a blend of strategic thinking and hands-on campaign execution
- Career progression in this role may lead to senior marketing positions or expanded responsibilities within the Community & Learning portfolio
ASSUMPTION: This role offers significant growth potential and is well-suited for marketing professionals seeking to develop their skills in post-sales marketing, customer success, and campaign management.
📝 Sample Projects
- Developing and executing a multi-channel campaign to promote Atlassian's customer education resources and drive customer engagement
- Creating a customer success story or case study to showcase the impact of Atlassian's products on a customer's business outcomes
- Transforming customer wins into scalable acquisition tools through hands-on creation of testimonials, case studies, and multi-channel advocacy campaigns
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Manager role, with a focus on driving customer success and advocacy.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Community & Learning portfolio?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams, such as Product Marketing and Account-Based Marketing (ABM)?
- What opportunities are there for professional development and growth within this role?
- How does Atlassian support work-life balance and employee wellbeing for remote team members?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and Atlassian's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with post-sales marketing
- Be ready to discuss your approach to campaign management, cross-functional collaboration, and data-driven decision-making
- Follow up with the Recruitment team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
