Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Overland Park, Kansas

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the strategy, management, and execution of all marketing initiatives
• Leading diverse teams, fostering collaboration, and driving engagement
• Managing resources and ensuring alignment with organizational goals
• Driving brand strength, revenue growth, and customer satisfaction

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to effectively manage and grow the marketing department.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action

✅ Ensure adherence to operational procedures, policies, and standards, and recommend and implement internal process improvements

✅ Set regional/individual goals for Marketing teams to align with sales organization objectives and report on performance through PowerBI

✅ Refine account-based marketing strategy with sales, including chart of accounts, target customer profiles, tiering, heatmaps, and sales plays

✅ Evaluate team structure for efficiency and organizational satisfaction, drive engagement and alignment across sales, service, operations, and finance

✅ Allocate resources efficiently across teams to ensure optimal productivity and performance

✅ Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net

✅ Oversee the team responsible for managing social media channels, ensuring consistent branding and engagement

✅ Supervise the creation and distribution of email newsletters and regular customer communications

✅ Manage partner campaigns, digital advertising strategies, and analytics to track performance and ROI

✅ Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows

✅ Coordinate webinars and virtual events to engage target audiences effectively

✅ Organize all HBS conferences (Innovate, HBS sales conferences, Internal summits, Secure Iowa, ServiceFest, etc.)

✅ Direct the development and maintenance of the brand language manual to ensure consistent usage and messaging

✅ Oversee all aspects of brand experience to attract and retain clients, employees, partners, and other stakeholders

✅ Manage the creation of marketing and sales collateral, sell/data sheets, and sales enablement materials

✅ Supervise website content, including landing pages, blog articles, videos, and graphics

✅ Develop integration plan for acquisitions or growth to new markets, assist with integrations as needed

✅ Work with HBS’s business units to enhance and develop branding, content and training resource for the sales organization on the HBS Sales Playbook

✅ Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners

✅ Analyze sales data against marketing budgets and profit margins, leveraging effective campaigns, and create cross-selling plays involving sales, inside sales, and marketing

✅ Develop strategies to maximize customer engagement and conversion rates

✅ Enhance engagement with key vendors in the channel/region, manage relationships with HBS regional partners and the Partner Relationship team, provide leadership for vendor, service, finance, and operational escalation issues, collaborate with partners (Microsoft, Cisco, HPE, Verkada, etc.) to maximize value

✅ Collaborate with leadership on budget and company direction, managing fiscal year budget and finance including expenditures and projections

✅ Monitor spending and optimize expenditures to achieve maximum ROI

ASSUMPTION: This role requires a broad range of marketing skills, from strategic planning to hands-on execution, and the ability to manage and motivate teams to achieve results.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 5+ years of Marketing experience, 3+ years of Leadership experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience
• Masters of Business Administration

ASSUMPTION: Candidates with a strong background in marketing, leadership, and a proven track record of driving results are ideal for this role. An MBA is preferred but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the IT Services and IT Consulting industry in the Kansas City metro area)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Holiday Pay
• Employee Assistance Program (EAP)
• Continuing Education and Training Opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC operates in the IT Services and IT Consulting industry, specializing in the rapid design and implementation of business solutions for small to mid-market businesses. They offer a broad array of services including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, providing a close-knit and collaborative work environment. This size allows for more direct impact on the company's success and growth.

Founded: Heartland Business Systems LLC was founded in 1994, giving it a well-established presence in the industry.

Company Description:

• Heartland is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses.
• They offer a broad array of services including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products (e.g., Microsoft Dynamics ERP, CRM, 365, etc.).
• Heartland's solutions are designed to be highly adaptable and can be implemented in a short period and at a fraction of the cost of competitors. They also evolve and adapt as the business changes.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC is a well-established company with a strong focus on providing tailored and adaptable business solutions to its clients.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing and leadership.

Reporting Structure: The Marketing Manager reports directly to the CEO and is responsible for leading the marketing department, collaborating with various teams, and driving overall marketing strategy and execution.

Work Arrangement: This is an on-site position, with occasional flexibility for remote work or adjusted hours as needed.

Growth Opportunities:

• Potential to grow into a Director or VP of Marketing role as the company expands
• Opportunities to lead and mentor team members, fostering professional growth
• Chance to work on diverse projects and initiatives, driving innovation and learning new skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success and expand their career within the marketing field.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC operates a single office in Downers Grove, Illinois, with a small satellite office in Overland Park, Kansas.

Office Location(s): 2232 Wisconsin Ave., Downers Grove, Illinois 60515, US; 7304 West 130th Street, Overland Park, Kansas 66213, US

Geographic Context:

• The Overland Park office is located in the Kansas City metropolitan area, offering a mix of urban and suburban living options, with a cost of living slightly below the national average.
• The area is home to a diverse range of industries, including healthcare, finance, and technology, providing ample opportunities for networking and professional growth.
• Overland Park has a strong sense of community, with numerous parks, recreational facilities, and cultural attractions, making it an attractive place to live and work.

Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The Overland Park office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• On-site or virtual interview with the CEO and/or other members of the leadership team to discuss the role, company, and candidate's fit
• Final interview with the CEO to discuss the role, company, and make a hiring decision

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Problem-solving and decision-making abilities
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as any relevant industry-specific skills
• Be prepared to discuss your approach to marketing strategy, team management, and problem-solving in the interview
• Research the company and its competitors to demonstrate your understanding of the industry and market landscape

ATS Keywords: Marketing Strategy, Team Management, Leadership, Marketing Analytics, Power BI, Account-Based Marketing, Digital Marketing, Field Marketing, Brand Communications, Marketing Campaigns, Marketing Budgets, ROI

ASSUMPTION: The interview process is designed to assess the candidate's marketing and leadership skills, as well as their cultural fit with the company. Successful candidates will be able to demonstrate a strong understanding of marketing principles and a proven track record of driving results.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• CRM systems (e.g., Microsoft Dynamics CRM)
• Power BI
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event management software (e.g., Cvent, Eventbrite)

ASSUMPTION: The Marketing Manager will be expected to have proficiency in a range of marketing tools and technologies, with a focus on Microsoft Office Suite, CRM systems, and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability
• Innovation and adaptability

Work Style:

• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Close-knit and collaborative, with a strong emphasis on teamwork and communication
• Flexible and adaptable, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
• Are you a strong communicator and collaborator, with a proven track record of driving results through teamwork?
• Do you have a customer-centric mindset, and are you committed to delivering exceptional customer experiences?

ASSUMPTION: Heartland Business Systems LLC values candidates who are adaptable, collaborative, and customer-focused, with a strong desire to learn and grow in a dynamic environment.

⚠️ Potential Challenges

• Working in a small company may require wearing multiple hats and taking on responsibilities outside of the typical marketing role
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The company's focus on continuous learning and improvement may require candidates to be comfortable with change and adapt quickly to new tools, technologies, and processes
• The competitive nature of the IT Services and IT Consulting industry may require candidates to be proactive in staying up-to-date with industry trends and best practices

ASSUMPTION: While there may be challenges associated with working in a small, fast-paced company, the opportunities for professional growth, impact, and innovation make it an attractive choice for the right candidate.

📈 Similar Roles Comparison

• Unlike larger marketing roles, this position may require a broader range of skills and responsibilities, including leadership, strategic planning, and hands-on execution
• Heartland Business Systems LLC's focus on small to mid-market businesses sets it apart from larger IT Services and IT Consulting firms, which may cater to enterprise-level clients
• This role offers significant growth potential, with opportunities to make a substantial impact on the company's success and expand one's career within the marketing field

ASSUMPTION: While this role may require a broader range of skills and responsibilities than larger marketing roles, it also offers significant growth potential and the opportunity to make a substantial impact on the company's success.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness and generate leads for a new product launch
• Managing a team to plan and execute a series of customer entertainment events, driving customer engagement and satisfaction
• Collaborating with sales and product teams to develop and launch a new marketing campaign, driving revenue growth and market share

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, collaborative, and hands-on nature of the Marketing Manager role at Heartland Business Systems LLC.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that plan?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company support the professional growth and development of its marketing team members?
• What are the key priorities for the first 90 days in this role?
• How does the company measure the success of its marketing initiatives, and what metrics are most important to track?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, company, and marketing landscape, as well as their ability to drive results and make a significant impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as any relevant industry-specific skills
• Prepare examples of your marketing campaigns, strategies, and results to showcase your expertise and achievements
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.