📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: ASSA ABLOY
🔹 Location: Kennesaw, Georgia, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading paid media campaigns across multiple channels
- Managing advertising budgets to maximize ROI
- Supporting event marketing initiatives for trade shows and industry events
- Collaborating with internal teams to align marketing efforts with business goals
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Lead paid media campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and traditional print media
✅ Manage advertising budgets to maximize ROI and ensure cost-effective strategies
✅ Partner with the sales team to create promotional materials and messaging for trade shows and industry events
✅ Design visually compelling ads using tools like Canva and InDesign
✅ Plan and execute email campaigns that nurture leads, engage customers, and support business objectives
✅ Monitor industry trends and competitor activity to identify opportunities for differentiation
✅ Analyze campaign performance and generate reports with actionable insights
✅ Work closely with internal teams to align marketing efforts with overall business goals
✅ Stay ahead of trends by continuously exploring emerging tools and advertising platforms
ASSUMPTION: This role requires strong project management skills to juggle multiple campaigns and initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field
Experience: 3-5 years of experience in paid advertising campaign management, including digital and print
Required Skills:
- Proficient in ad creative tools such as Canva and Adobe InDesign
- Strong analytical mindset with experience using Excel, Power BI, or similar tools to interpret marketing data
- Excellent storytelling skills with a balance of creativity and strategic thinking across short and long-form content
- Experience in email marketing platforms and a curious mindset toward adopting new technologies
- Strong communication skills and the ability to thrive in a team-oriented environment
- Highly organized with strong project management abilities
- Passion for innovation and staying ahead of marketing trends
Preferred Skills:
- Experience in the self-storage industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the self-storage industry or relevant transferable skills may be at an advantage.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the United States)
Benefits:
- Competitive compensation and benefits
- Opportunities for professional growth and career advancement
- Chance to shape the brand of an industry-leading company
- Dynamic, collaborative, and forward-thinking team culture
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager with 3-5 years of experience in the United States. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Building Materials. ASSA ABLOY is the global leader in access solutions, providing locks, access control, door automatics, door closers, security solutions, mobile keys, and secure ID management.
Company Size: 10,001+ employees. As a large organization, ASSA ABLOY offers numerous opportunities for career growth and development.
Founded: The company was founded in 1994, with a rich history of innovation and growth in the access solutions industry.
Company Description:
- ASSA ABLOY is the global leader in access solutions, helping billions of people experience a more open world
- The company offers a wide range of products and solutions, including locks, access control, door automatics, and security solutions
- ASSA ABLOY is committed to innovation, sustainability, and creating a safe, secure, and convenient world
Company Specialties:
- Locks
- Access control
- Door automatics
- Door closers
- Security solutions
- Mobile keys
- Secure ID management
Company Website: https://www.assaabloy.com/group/en
ASSUMPTION: ASSA ABLOY's extensive global presence and industry leadership provide a strong foundation for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for professional growth and career advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Manager will report directly to the Marketing Director and collaborate with various internal teams, including sales, product management, and customer success.
Work Arrangement: On-site, with the opportunity to work from the office in Kennesaw, Georgia.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: The Marketing Manager role offers numerous opportunities for professional growth and career advancement within ASSA ABLOY.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment in Kennesaw, Georgia.
Office Location(s): 1900 Airport Rd, Monroe, NC 28110, US
Geographic Context:
- Kennesaw is located in Cobb County, Georgia, approximately 20 miles northwest of Atlanta
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- Kennesaw is home to Kennesaw State University and a variety of parks and recreational facilities
Work Schedule: Full-time, 40 hours per week, with the opportunity for flexible scheduling and remote work as needed.
ASSUMPTION: The on-site work arrangement in Kennesaw, Georgia, offers a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with the hiring manager to discuss career aspirations and fit within the team
Key Assessment Areas:
- Candidates' understanding of the self-storage industry and market trends
- Candidates' ability to develop and execute strategic marketing campaigns
- Candidates' analytical and problem-solving skills
- Candidates' communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Be prepared to discuss specific examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the self-storage industry and ASSA ABLOY's products and services
ATS Keywords: Marketing Manager, Paid Media Campaigns, Budget Management, Event Marketing, Creative Development, Email Marketing, Competitive Research, Data Analysis, Cross-Functional Collaboration, Project Management, Marketing Strategy, Self-Storage Industry
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' marketing experience, industry knowledge, and strategic thinking.
🛠️ Tools & Technologies
- Canva
- Adobe InDesign
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Excel, Power BI, or similar tools for data analysis
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Safety and security
- Collaboration
- Customer focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong data-driven mindset and a passion for continuous learning?
ASSUMPTION: A strong cultural fit with ASSA ABLOY's values and work style is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and initiatives simultaneously may require strong project management skills
- Keeping up with industry trends and emerging tools may require continuous learning and adaptation
- Balancing creativity and analytical skills may present a challenge for some candidates
- Working in a large organization may require navigating complex internal structures and processes
ASSUMPTION: These challenges can be overcome with strong project management skills, a continuous learning mindset, and a balance of creativity and analytical skills.
📈 Similar Roles Comparison
- This role differs from related marketing positions in its focus on the self-storage industry and ASSA ABLOY's products and services
- Industry-specific context and market trends may vary compared to other marketing roles
- Career path comparison: This role offers opportunities for professional growth and career advancement within ASSA ABLOY's marketing department and the broader organization
ASSUMPTION: A strong understanding of the self-storage industry and ASSA ABLOY's products and services is essential for success in this role.
📝 Sample Projects
- Developing and executing a multi-channel advertising campaign to promote a new product launch
- Analyzing competitor activity and identifying opportunities for differentiation in the self-storage industry
- Creating visually compelling ads for trade shows and industry events using Canva and InDesign
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does ASSA ABLOY support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ASSA ABLOY approach innovation and staying ahead of industry trends?
- What is the work-life balance like for marketing team members at ASSA ABLOY?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for the interview by researching the self-storage industry and ASSA ABLOY's products and services
- Follow up with the hiring manager after the interview to express your interest in the role
- If you haven't heard back after two weeks, politely follow up to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
