Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Accor

🔹 Location: Bodrum, Aegean Region, Turkey

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic business leadership for hotel marketing, aligning with brand strategy
• Developing and maintaining media relations with agencies, influencers, and stakeholders
• Providing market intelligence and evaluating communication strategies
• Managing marketing consulting agencies and campaign initiatives
• Collaborating with F&B and wellness teams to develop marketing events
• Creating content for hotel social media pages

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and the ability to manage multiple projects and teams.

📋 Key Responsibilities

✅ Function as a Strategic business leader of the Marketing for the hotel and alignment with the brand strategy.

✅ Develop and/or maintain and improve relations with all media agencies, influencers and key stakeholders

✅ Provide market intelligence in evaluating the Market and economic trends that may lead to changes in communication Strategy

✅ Determine and develop Marketing Communication activities, in conjunction with Regional Marketing Communications.

✅ Manage Marketing Consulting Agency teams, Brand Marketing, and Campaign Management initiatives

✅ Work with F&B and Wellness Teams to develop and implement a robust marketing and events calendar

✅ Creation of content for hotel social media pages in alignment with brand guildelines

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 8 years of experience, including at least 2 years in a similar role. Successful pre-opening experience is a distinct advantage.

Required Skills:

• Strong Operational/Technical Knowledge
• Excellent verbal and written communication
• Strong process orientation
• Strong Leadership abilities and organizational skills
• Entrepreneurial, thinks out of the box
• Understanding of Digital Technology and social platforms
• Strong Public relationship management & Networking Skills
• Go-getter; comfortable taking ownership of projects and expanding scope of responsibilities
• Dynamic and result oriented

Preferred Skills:

• Goa work experience

ASSUMPTION: Candidates should have a proven track record in marketing, with a strong understanding of the hospitality industry and digital technologies.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Manager role in Turkey, with 8-10 years of experience, is between ₺150,000 - ₺250,000 per year.

Benefits:

• Accommodation and meals provided
• Health insurance
• Discounted hotel stays worldwide
• Career development opportunities

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs.

ASSUMPTION: The salary range is based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Accor operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: Accor is a large company with over 10,000 employees globally, providing ample opportunities for career growth and learning.

Founded: Accor was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.

Company Description:

• Accor is a world-leading travel & lifestyle group with over 5,600 properties across 110 countries
• The group offers a diverse range of hotel brands, from luxury to economy, catering to various guest needs and preferences
• Accor is committed to sustainable development and responsible business practices

Company Specialties:

• Hotel operations and management
• Brand development and marketing
• Distribution and revenue management
• Food & beverage services

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse brand portfolio offer unique opportunities for career development and growth.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles within the company.

Reporting Structure: The Marketing Manager reports directly to the Hotel General Manager and works closely with various departments, including F&B, Wellness, and Sales.

Work Arrangement: This is an on-site role, with flexibility for remote work based on business needs and team collaboration.

Growth Opportunities:

• Progression into senior marketing roles within Accor's global network
• Expanding responsibilities and managing larger teams
• Cross-functional learning and development opportunities

ASSUMPTION: This role provides a strong foundation for a career in hospitality marketing, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: The hotel offers a modern and well-equipped workplace, with a focus on collaboration and creativity.

Office Location(s): Bodrum, Aegean Region, Turkey

Geographic Context:

• Bodrum is a popular tourist destination, known for its beautiful beaches, vibrant nightlife, and rich history
• The Aegean Region is a coastal area in southwestern Turkey, offering a mild climate and stunning landscapes
• Turkey is a multicultural country with a growing tourism industry, providing ample opportunities for hospitality professionals

Work Schedule: The work schedule is typically Monday to Friday, with flexibility based on business needs and events.

ASSUMPTION: The location and work environment provide a unique blend of cultural experiences and professional growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the Hotel General Manager and relevant department heads
• Final interview with the Regional Marketing Director

Key Assessment Areas:

• Marketing strategy and planning
• Communication and stakeholder management skills
• Leadership and team management abilities
• Cultural fit and alignment with Accor's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the hospitality industry and Accor's brand
• Prepare examples of successful marketing campaigns or projects you've led
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Marketing Strategy, Media Relations, Market Intelligence, Communication Strategy, Campaign Management, Social Media Management, Leadership, Organizational Skills, Digital Technology, Public Relations, Networking Skills, Entrepreneurial Thinking, Project Ownership, Result Orientation

ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard in the hospitality and marketing industries.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and entrepreneurial
• Adaptable and resilient
• Culturally sensitive and inclusive

Self-Assessment Questions:

• How do you demonstrate Accor's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing strategy?
• How do you approach building and maintaining strong relationships with stakeholders?

ASSUMPTION: Accor values diversity and inclusion, seeking candidates who can thrive in a multicultural environment and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and teams simultaneously
• Adapting to the dynamic and unpredictable nature of the hospitality industry
• Balancing strategic planning with tactical execution
• Working in a multicultural environment and adapting to different cultural norms

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles in the hospitality industry, this position offers a unique blend of strategic and tactical responsibilities, with a focus on pre-opening and rebranding projects
• Accor's global presence provides opportunities for international exposure and career growth not typically available in smaller hospitality companies
• This role may have a more significant focus on digital marketing and social media management compared to traditional marketing roles in the hospitality industry

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and development within Accor's global network.

📝 Sample Projects

• Developing and executing a successful pre-opening marketing campaign for a new hotel
• Rebranding an existing hotel and creating a comprehensive marketing strategy to drive bookings and increase revenue
• Managing a team of marketing consultants to create and implement a robust events calendar, driving guest engagement and loyalty

ASSUMPTION: These projects demonstrate the strategic and tactical nature of the role, as well as the importance of effective team management and communication.

❓ Key Questions to Ask During Interview

• Can you describe the hotel's target audience and how this role will contribute to attracting and retaining guests?
• How does this role collaborate with other departments, such as F&B and Wellness, to create a cohesive guest experience?
• What opportunities are there for professional development and growth within Accor's global network?
• How does Accor support work-life balance for its employees, particularly in a role that may require flexibility and adaptability?
• Can you provide an example of a successful marketing campaign or initiative implemented by the hotel or Accor more broadly?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader hospitality industry, as well as their ability to think critically and strategically.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on strategic thinking and leadership abilities
• Prepare examples of successful marketing campaigns or projects you've led, demonstrating your ability to drive results and manage teams
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.