🔹 Job Title: Marketing Manager
🔹 Company: Abbott
🔹 Location: Vietnam - Ho Chi Minh City
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a team and collaborate with various stakeholders.
✅ Planning, managing, and executing strategies/programs for portfolio of brands
✅ Positioning portfolio to meet changing needs of markets, consumers, and business objectives
✅ Developing short and long term strategic insights and opportunities from trend drivers and analyses
✅ Establishing strategies for creation of line extensions and new products
✅ Managing marketing, advertising and promotional activities within budgeted constraints
✅ Monitoring and reporting on the productivity of marketing plans and projects
✅ Preparing budgets, reports and forecasts in a timely manner
✅ Participating in annual budget Plan/ Update cycle
✅ Achieving forecast accuracy and new products launch KPI targets
✅ Ensuring marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
✅ Reviewing complaints and suggestions relating to assigned products and developing action plans to address them
✅ Supporting Business Excellence re-certification and sustain business excellence standards
✅ Effectively communicating with cross-functional teams, upwards and downwards
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, with a strong focus on achieving business objectives and meeting KPI targets.
Education: Bachelor’s Degree or Above
Experience: A minimum 7 years in marketing, especially brand management in MNCs, prefer FMCG background
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a strong background in brand management, with a focus on strategic planning, consumer insights, and cross-functional collaboration.
Salary Range: Abbott does not provide salary information for this role. However, based on industry standards for a Marketing Manager with 7-10 years of experience in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year.
Benefits:
Working Hours: Standard work hours are Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break. Overtime may be required based on business needs.
ASSUMPTION: While Abbott does not provide salary information, the estimated range is based on market research and comparable roles in the region.
Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company is a global leader in its industry, with a presence in over 160 countries.
Company Size: Abbott is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Abbott was founded in 1888 and has a rich history of innovation and growth in the healthcare industry.
Company Description:
Company Specialties:
Company Website: https://www.abbott.com/
ASSUMPTION: Abbott's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the healthcare industry.
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager reports directly to the Associate Marketing Director - Pediasure and manages a team of 3 direct reports.
Work Arrangement: This role is on-site, with the primary working location at Me Linh Point Tower in Ho Chi Minh City. Occasional travel may be required for business purposes.
Growth Opportunities:
ASSUMPTION: Abbott's large size and diverse product portfolio offer numerous opportunities for career growth and development within the company.
Office Type: The primary office for this role is a modern, high-rise building in the heart of Ho Chi Minh City's central business district.
Office Location(s): Me Linh Point Tower, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, Ho Chi Minh City
Geographic Context:
Work Schedule: The standard work schedule is Monday to Friday, with flexible working hours to accommodate business needs.
ASSUMPTION: Ho Chi Minh City offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Cross-Functional Team, Product Lifecycle, P&L, Market Share, Team Management, Stakeholder Collaboration
ASSUMPTION: Abbott's interview process is designed to assess the candidate's strategic thinking, consumer insights, and team management skills, as well as their cultural fit with the company.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's standards.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Abbott's culture values innovation, quality, performance, integrity, and collaboration, with a strong emphasis on teamwork and cross-functional collaboration.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and fast-paced environment.
ASSUMPTION: This role offers unique opportunities for career growth and development within a large, global healthcare company.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the marketing manager role, as well as the importance of team management and cross-functional collaboration.
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit with the company culture, and their ability to drive results in a dynamic and fast-paced environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.