Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Numo Hotels & Resorts

🔹 Location: Athens, Greece

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing an integrated marketing strategy for all hotels in the group
• Overseeing brand positioning and communication presence across all channels
• Planning and executing PR activities and events
• Conducting market and competitor analysis
• Supporting new hotel openings from concept development to commercial maturity

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously. Experience in luxury hospitality marketing is essential for success in this position.

📋 Key Responsibilities

✅ Design and implement an integrated marketing strategy for all hotels in the group

✅ Develop and monitor the annual marketing plan and budget, with KPIs and timelines

✅ Oversee brand positioning and the group’s communication presence across all channels (B2C and B2B)

✅ Plan and execute PR activities and events

✅ Conduct market and competitor analysis and contribute to development strategies

✅ Lead and manage external partners for the production of printed materials, signage, corporate gifts, etc.

✅ Support the creation of content and marketing materials for new projects and development initiatives as needed

✅ Participate in the development of the concept and branding strategy for new hotel properties

✅ Create corporate identity (logo, brand book, visual language, messaging)

✅ Design and implement pre-opening marketing campaigns (PR, partnerships, B2B)

✅ Select and manage external collaborators: creative agencies, PR firms, photographers, content production teams

✅ Conduct frequent site visits to ensure alignment with operations teams and support content creation efforts

✅ Collaborate with Operations, Sales, Revenue, HR, and Design teams to ensure strategic alignment

✅ Guide and support external partners and in-house teams

✅ Coordinate photo and video shoots, as well as promotional material production

✅ Support the group’s public relations efforts and presence at international forums, expos, and industry events

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or Business Administration (MSc or MBA is a plus)

Experience: Minimum 6 years of experience in hospitality, luxury, or lifestyle marketing

Required Skills:

• Proven experience in brand development, communication strategies, and pre-opening projects
• Excellent knowledge of content management tools
• Fluency in English (written and spoken)
• Ability to manage multiple projects and work across cross-functional teams
• Pleasant and dynamic personality with strong soft skills and creativity
• Experience in photo shoots, video production, and promotional content creation
• Strong sense of aesthetics and a storytelling approach to hospitality
• Flexibility to travel and provide on-site hotel support

Preferred Skills:

• Proficiency in a second European language

ASSUMPTION: Candidates with experience working with international luxury brands, ideally in hospitality, will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Marketing Manager role in Athens, Greece)

Benefits:

• Competitive compensation package and performance-based bonuses
• Leadership role in shaping the identity and presence of a growing hotel group
• Creative freedom, opportunity to take initiative, and professional development
• Friendly, dynamic, and supportive work environment
• Participation in international forums, expos, and hospitality industry initiatives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Numo Hotels & Resorts is a brand-new hospitality company that aspires to change the way guests experience a destination through tailor-made services and meaningful connections.
• The company aims to differentiate itself by genuinely connecting guests with the destination and its locals and offering them a wealth of immersive experiences.
• Numo Hotels & Resorts is formed by a passionate team of highly experienced hospitality professionals and will manage and operate a highly curated portfolio of properties that have interesting, memorable stories to tell.

Company Specialties:

• Hospitality
• Curiosity
• Passion
• Aesthetics
• Resort Life
• Culinary Experience
• Luxury Hotels
• Experience
• Unique Destinations

Company Website: http://www.numohotels.com

ASSUMPTION: Numo Hotels & Resorts is a growing company with a strong focus on providing unique and authentic guest experiences. Candidates who share this passion and are eager to contribute to the company's success will thrive in this environment.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: This role reports directly to the CEO and works closely with various departments, including Operations, Sales, Revenue, HR, and Design.

Work Arrangement: On-site, with flexibility for travel to support new hotel openings and events.

Growth Opportunities:

• As the company grows, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career within the organization.
• The Marketing Manager will have the chance to shape the brand and marketing strategy of the hotel group, making a significant impact on its success.
• This role offers exposure to international hospitality industry forums, expos, and events, providing opportunities for professional development and networking.

ASSUMPTION: The Marketing Manager will have ample opportunities to grow both personally and professionally within this role, as the company continues to expand its portfolio of hotels and destinations.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 124 Kifissias Avenue, Athens, GR-11526, GR

Geographic Context:

• Athens is the capital and largest city of Greece, offering a vibrant cultural scene, rich history, and a Mediterranean climate.
• The city is known for its ancient ruins, including the Parthenon, and its bustling nightlife and culinary scene.
• Numo Hotels & Resorts' office is located in the northern suburbs of Athens, providing easy access to the city's amenities and attractions.

Work Schedule: Full-time, with flexibility for travel and occasional work outside of regular business hours to support events and projects.

ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are comfortable with a flexible work schedule will thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and company vision
• Presentation or case study to demonstrate the candidate's marketing strategy and creative thinking
• Final interview with key stakeholders to assess team dynamics and fit

Key Assessment Areas:

• Strategic thinking and brand development expertise
• Communication skills and ability to work effectively with cross-functional teams
• Creativity and innovation in marketing and branding
• Leadership skills and ability to manage external partners and vendors

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and hospitality experience, as well as your passion for the industry.
• Prepare a portfolio or case studies showcasing your brand development, marketing strategy, and creative thinking.
• Research the company and its portfolio of hotels to demonstrate your understanding of the brand and its values.

ATS Keywords: Marketing strategy, brand development, communication strategies, project management, content creation, public relations, market analysis, team collaboration, creative direction, aesthetics, soft skills, video production, photo shoots, B2B marketing, B2C marketing, luxury branding

ASSUMPTION: The application process for this role is likely to be competitive, and candidates who can demonstrate their strategic thinking, creativity, and passion for the hospitality industry will have the best chance of success.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Graphic design software (e.g., Adobe Creative Suite, Sketch)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Candidates with experience using these tools and technologies will have a significant advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Passion
• Aesthetics

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Results-driven and proactive

Self-Assessment Questions:

• Do you share Numo Hotels & Resorts' passion for providing unique and authentic guest experiences?
• Are you comfortable working in a dynamic, multicultural environment and collaborating with cross-functional teams?
• Do you have a strong sense of aesthetics and a storytelling approach to hospitality?

ASSUMPTION: Candidates who align with Numo Hotels & Resorts' values and work style will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and external partners
• Adapting to a growing and evolving company structure
• Travel requirements for new hotel openings and events

ASSUMPTION: Candidates who are organized, adaptable, and comfortable with a fast-paced and dynamic work environment will be best suited to overcome these challenges.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in the hospitality industry in its focus on brand development and the unique storytelling approach to guest experiences.
• Numo Hotels & Resorts' emphasis on genuine connections with destinations and locals sets it apart from other luxury hotel groups.
• Career progression in this role may involve taking on additional responsibilities and advancing to a director-level position within the company.

ASSUMPTION: Candidates who understand the unique aspects of this role and are drawn to the company's focus on authentic guest experiences will be the best fit for this position.

📝 Sample Projects

• Developing and implementing a pre-opening marketing campaign for a new luxury hotel in Crete
• Creating a comprehensive brand book and visual language for a boutique resort in Mykonos
• Conducting market research and competitor analysis to inform the marketing strategy for the hotel group's portfolio

ASSUMPTION: These sample projects demonstrate the strategic, creative, and hands-on nature of the Marketing Manager role at Numo Hotels & Resorts.

❓ Key Questions to Ask During Interview

• Can you describe the company's vision for growth and expansion in the next 3-5 years, and how this role will contribute to that growth?
• How does the company support the professional development and growth of its employees?
• Can you provide examples of how the company's values (curiosity, passion, aesthetics) are reflected in its day-to-day operations and decision-making processes?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach work-life balance, and what support is available to employees to maintain a healthy work-life balance?

ASSUMPTION: These questions will help candidates better understand the role, the company, and its culture, enabling them to make an informed decision about whether this opportunity is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and hospitality experience, as well as your passion for the industry.
• Prepare a portfolio or case studies showcasing your brand development, marketing strategy, and creative thinking.
• Research the company and its portfolio of hotels to demonstrate your understanding of the brand and its values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.