Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: UpKeep

🔹 Location: Los Angeles, California (On-site)

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: June 28, 2025

🔹 Experience Level: Mid-level (5+ years)

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Leadership of in-person and digital event marketing programs
• Collaboration with Sales, Product Marketing, and Demand Generation
• Execution of full-funnel campaigns to drive measurable revenue growth
• Leveraging AI tools to enhance speed, creativity, and impact
• Continuous refinement of strategy and execution based on pipeline impact and feedback

ASSUMPTION: This role requires a marketing generalist with a strong background in event marketing, demand generation, or campaign management in a B2B SaaS environment.

📋 Key Responsibilities

✅ Own end-to-end logistics for events and webinars, including planning, promotion, registration, booth design, collateral development, and post-event follow-up

✅ Collaborate with Sales, Product Marketing, and Customer Success to ensure unified messaging and outcomes at each event

✅ Partner with Sales teams to map event and campaign strategies to account tiers and pipeline stages

✅ Develop pre-event, on-site, and post-event engagement strategies that support both new logo acquisition and customer expansion

✅ Support outbound campaign execution through collaboration with Product Marketing, creating tailored sequences, landing pages, and engagement assets

✅ Leverage AI tools to enhance speed, creativity, and impact in various aspects of marketing execution

✅ Stay curious and experimental about emerging technologies that could improve marketing effectiveness

✅ Host and support high-impact small-format gatherings such as roundtables, customer dinners, and regional workshops

✅ Collaborate with partners, influencers, or industry groups to extend brand presence and credibility

✅ Track event and campaign ROI using tools like Salesforce, HubSpot/Marketo, and event platforms

✅ Analyze pipeline impact, lead quality, and feedback to continuously refine strategy and execution

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to multitask in a fast-paced, evolving environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in Field Marketing, Event Marketing, Demand Generation, or Campaigns in a B2B SaaS or enterprise tech environment

Required Skills:

• Proven track record of managing high-performing tradeshows, webinars, or campaigns that directly contributed to pipeline growth
• Strong understanding of ABM principles and sales alignment best practices
• Familiarity with hybrid/virtual event platforms and CRM/marketing automation tools (Salesforce, Pardot)
• Demonstrated comfort using AI tools or a strong interest in adopting AI into your workflow
• Excellent project management skills, attention to detail, and ability to multitask in a fast-paced, evolving environment

Preferred Skills:

• Experience supporting full-funnel ABM programs across multiple channels
• Background in scaling programs from the ground up within a high-growth environment
• Direct experience using AI tools for marketing execution or experimentation

ASSUMPTION: Candidates with a proven track record in event marketing, demand generation, or campaign management in a B2B SaaS environment are strongly preferred.

💰 Compensation & Benefits

Salary Range: $110,000 - $125,000 USD per year

Benefits:

• Competitive compensation
• Annual bonus
• Health benefits
• Long-term growth support

Working Hours: Full-time (40 hours per week), with an expectation to be in the office three days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in a B2B SaaS company, with experience level and location considered.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Asset Operations Management)

Company Size: Mid-sized (51-200 employees)

Founded: 2014

Company Description:

• UpKeep is a leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide
• The company specializes in streamlining work orders, predicting failures, and providing real-time insights and automation for maintenance and facilities teams
• UpKeep is backed by $50 million in venture capital from Insight Partners, Emergence Capital, Mucker, and Y Combinator

Company Specialties:

• EAM (Enterprise Asset Management)
• CMMS (Computerized Maintenance Management System)
• Work Order Software
• Maintenance Management
• Reliability
• Maintenance Software
• Asset Management Software

Company Website: www.upkeep.com

ASSUMPTION: UpKeep is a high-growth, AI-driven B2B SaaS company focused on transforming legacy maintenance into intelligent operations.

📊 Role Analysis

Career Level: Mid-level (5+ years of experience)

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Hybrid (3 days on-site per week)

Growth Opportunities:

• Potential to scale programs from the ground up within a high-growth environment
• Opportunities to leverage AI tools and experiment with emerging technologies
• Potential to take ownership of new initiatives and drive business impact

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take ownership of new initiatives and drive business impact.

🌍 Location & Work Environment

Office Type: On-site (Los Angeles, California)

Office Location(s): 10880 Wilshire Blvd, 850, Los Angeles, California 90024, US

Geographic Context:

• Los Angeles is the second-largest city in the United States, with a diverse and vibrant business ecosystem
• The city is home to a thriving tech industry, with numerous startups and established companies
• Los Angeles offers a mix of urban and suburban environments, with various neighborhoods catering to different lifestyles

Work Schedule: Full-time (40 hours per week), with an expectation to be in the office three days per week

ASSUMPTION: The on-site work arrangement allows for collaboration and face-to-face interaction with team members, while also providing flexibility with remote work options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and team members
• Final interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and execution
• Event planning and management
• Collaboration and communication skills
• Problem-solving and analytical skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your marketing strategy, event planning, and collaboration skills
• Showcase your understanding of UpKeep's products, services, and company culture
• Be prepared to discuss your experience with AI tools and how you've leveraged them in marketing campaigns

ATS Keywords: Marketing, Event Marketing, Demand Generation, Campaign Management, ABM, AI Tools, Project Management, Collaboration, Creativity, Operational Excellence, Communication, Problem Solving, Attention to Detail, Flexibility, Innovation, Lifelong Learning

ASSUMPTION: UpKeep's hiring process is designed to assess candidates' marketing strategy, event planning, and collaboration skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Salesforce
• HubSpot/Marketo
• Event platforms (e.g., Hopin, Bizzabo, or similar)
• AI tools (e.g., AI-generated content, AI-assisted marketing analytics, or similar)

ASSUMPTION: UpKeep leverages various marketing automation tools, event platforms, and AI tools to streamline marketing execution and enhance campaign effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and experimental
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you align with UpKeep's customer-centric approach to marketing?
• Describe a time when you successfully leveraged data to drive marketing strategy and execution
• How do you approach collaboration and cross-functional teamwork in a fast-paced environment?
• Can you share an example of a creative or unconventional way you've used AI to improve marketing outcomes?

ASSUMPTION: UpKeep values candidates who are customer-centric, innovative, collaborative, data-driven, accountable, and results-oriented, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing multiple events and campaigns simultaneously, requiring strong project management skills and attention to detail
• Keeping up with emerging technologies and AI tools, necessitating continuous learning and adaptation
• Balancing on-site and remote work, which may require additional self-motivation and time management
• Collaborating effectively with cross-functional teams, demanding strong communication and interpersonal skills

ASSUMPTION: These challenges require a proactive, adaptable, and results-driven approach, with a strong focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Manager (Event Marketing focus) vs. Marketing Manager (Demand Generation focus): This role emphasizes event marketing, while demand generation roles may focus more on digital campaigns and lead generation
• B2B SaaS vs. Enterprise Tech: UpKeep operates in the B2B SaaS space, which may differ from enterprise tech companies in terms of company size, target audience, and marketing strategies
• Mid-level vs. Senior-level roles: This role is mid-level, requiring strategic thinking and execution, while senior-level roles may involve more strategic planning, budget management, and team leadership

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions is crucial for applicants to determine if it aligns with their career goals and expectations.

📝 Sample Projects

• Planning and executing a successful industry conference, including speaker selection, agenda development, and on-site management
• Launching a targeted ABM campaign, including account selection, personalized messaging, and coordinated outreach across multiple channels
• Developing and implementing a customer referral program, including incentives, promotion, and tracking mechanisms

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Marketing Manager at UpKeep might undertake, showcasing the role's strategic and tactical aspects.

❓ Key Questions to Ask During Interview

• How does UpKeep support the integration of AI tools into marketing campaigns and strategies?
• Can you describe the team structure and dynamics within the Marketing department?
• How does UpKeep measure the success of marketing campaigns, and what key metrics are tracked?
• What opportunities exist for professional growth and development within the Marketing department?
• How does UpKeep foster a culture of innovation and experimentation in marketing?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into UpKeep's marketing strategies, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your marketing strategy, event planning, and collaboration skills
• Showcase your understanding of UpKeep's products, services, and company culture
• Be prepared to discuss your experience with AI tools and how you've leveraged them in marketing campaigns
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.