📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CIM Group, LP
🔹 Location: Atlanta, GA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance brand awareness and support leasing efforts across various properties.
- Creating compelling content, managing social media, and overseeing event logistics.
- Collaborating across the organization to identify opportunities to share the excitement happening at Centennial Yards.
- Working with cross-functional teams and leadership at all levels to execute projects and meet business goals.
ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and excellent communication skills. The ideal candidate will have experience in marketing management and brand development, preferably in real estate or property management.
📋 Key Responsibilities
✅ Plan and implement targeted email marketing campaigns to engage and retain key stakeholders.
✅ Support the development and execution of marketing strategies that align with business goals.
✅ Develop marketing materials to support outbound marketing efforts and ad hoc requests from the leadership team.
✅ Create and implement engaging content for social media channels, such as photos, videos, and written posts.
✅ Manage website content and optimize design for enhanced user experience and SEO performance.
✅ Oversee event logistics, including vendor selection, contract negotiation, booth set up, speaker coordination, scheduling, and on-site execution.
✅ Scan the horizon for opportunities to engage in other communities, including speaking engagements, podcasts, media interviews, etc.
✅ Support the President of CY in organizing speaking events/interviews.
✅ Track and analyze marketing KPIs (e.g., website traffic).
ASSUMPTION: This role requires strong project management skills, the ability to work with cross-functional teams, and the ability to thrive in a dynamic and ever-evolving landscape.
🎯 Required Qualifications
Education: Bachelor's Degree in English, Marketing, Journalism, or a related field preferred.
Experience: Minimum 5+ years' experience in a marketing management and/or brand development role. Real estate and/or property management experience preferred.
Required Skills:
- Basic understanding of marketing principles and best practices.
- Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and analytics tools (such as Google Analytics).
- Experience with social media marketing and analytics platforms.
- Ability to work with cross-functional teams and leadership at all levels.
- Strong analytic skills and proven track record of proactive problem-solving.
- Strong verbal, presentation (virtual and in-person), and written communication skills. Excellent command of English language required (specifically, writing for digital channels).
Preferred Skills:
- Understanding of the Atlanta market and local culture, including music, art, festivals, and other events.
- Ability to thrive while juggling multiple projects at various stages of development.
- Highly proficient in Microsoft Office and Google Analytics.
ASSUMPTION: Candidates with a strong portfolio showcasing their marketing and branding work will have an advantage.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the real estate industry in Atlanta)
Benefits:
- Variety of Medical, dental, and vision benefit plans
- Health Savings Account with a generous employer contribution
- Company-paid life and disability insurance
- 401(k) savings plan, with company match
- Comprehensive paid time off, including vacation days, 10 designated holidays, sick time, and bereavement leave
- Up to 16 hours of volunteer time off
- Up to 16 weeks of Paid Parental Leave
- Ongoing professional development programs
- Wellness program, including monthly and quarterly prizes
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards for the given role, experience level, and location. Actual base salary may vary based on several factors, including geography, job-related knowledge, experience, and budget.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate and Financial Services
Company Size: Mid-sized (501-1,000 employees)
Founded: 1994
Company Description:
- CIM Group is a community-focused real estate and infrastructure owner, operator, lender, and developer.
- The company focuses on creating value in real assets, benefiting the communities in which they invest.
- CIM Group has projects across the Americas and has delivered jobs, created comfortable places to live, work, and relax, and provided necessary and sustainable infrastructure.
Company Specialties:
- Real Estate
- Infrastructure
- Financial Services
- Commercial Real Estate
- Development
- REIT
- Net-Lease Real Estate
- Diversity
- Community-Focused
- Lending
- Professional People
- Institutional
- Professional Development
- Asset Management
- Property Management
- Urban
- Repositioning
- Creditworthy Tenants
- Investor-Focused
- and Shareholder-Focused
Company Website: www.cimgroup.com
ASSUMPTION: CIM Group is a well-established company with a strong focus on community enhancement and value creation in real estate and infrastructure projects.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Director of Marketing.
Work Arrangement: On-site, full-time position with flexibility for the role's requirements.
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the project evolves.
- Opportunities to work on various aspects of marketing, including digital, events, and public relations.
- Chance to contribute to the transformation of Downtown Atlanta through the Centennial Yards project.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and evolving project.
🌍 Location & Work Environment
Office Type: Urban, modern office space in the heart of Downtown Atlanta.
Office Location(s): 101 Marietta St NW, Suite 2240, Atlanta, Georgia 30303, US
Geographic Context:
- Atlanta is the capital and most populous city of the U.S. state of Georgia.
- Downtown Atlanta is the city's central business district, home to major corporations, government offices, and cultural attractions.
- The area is experiencing significant revitalization, with new developments and investments in infrastructure.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role's requirements.
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Marketing and branding expertise
- Data analysis and interpretation skills
- Communication and presentation skills
- Project management and organizational skills
- Understanding of the Atlanta market and local culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and branding experience, as well as your understanding of the Atlanta market.
- Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made.
- Be ready to discuss your familiarity with the Centennial Yards project and your ideas for marketing its unique aspects.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and the project.
ATS Keywords: Marketing Management, Brand Development, Digital Marketing, Social Media Marketing, Content Creation, Event Planning, Public Relations, Data Analysis, Marketing KPIs, Atlanta Market, Centennial Yards
ASSUMPTION: The interview process will focus on assessing your marketing expertise, communication skills, and cultural fit with the company and the Centennial Yards project.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The ideal candidate will be proficient in using these tools and open to learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Community-focused
- Innovative
- Collaborative
- Data-driven
- Adaptable
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Focused on results and continuous improvement
- Adaptable and open to change
- Data-driven and analytical
Self-Assessment Questions:
- How do you align with CIM Group's commitment to enhancing communities through real estate and infrastructure projects?
- How comfortable are you working in a dynamic and ever-evolving environment, such as the Centennial Yards project?
- How do you approach balancing multiple projects and priorities, and how do you ensure that you meet business goals?
ASSUMPTION: CIM Group values candidates who are passionate about community enhancement, adaptable, and results-driven.
⚠️ Potential Challenges
- The Centennial Yards project is a large and complex undertaking, with many moving parts and stakeholders. This role may require managing multiple projects simultaneously and navigating complex relationships.
- The marketing landscape is constantly evolving, requiring the Marketing Manager to stay up-to-date with the latest trends and tools.
- The role may require working with tight deadlines and managing competing priorities.
- The Atlanta market is competitive, and the Marketing Manager will need to develop innovative strategies to stand out and capture the attention of key stakeholders.
ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing a large-scale real estate development project and contributing to the revitalization of Downtown Atlanta.
- Compared to traditional marketing roles, this position offers a higher level of responsibility and autonomy, as well as the opportunity to work closely with senior leadership.
- Career paths for this role may include advancing within the marketing department, taking on additional responsibilities within the Centennial Yards project, or pursuing opportunities within CIM Group's broader portfolio of real estate and infrastructure projects.
ASSUMPTION: This role offers a unique blend of marketing, project management, and community engagement responsibilities, with opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new residential tower within the Centennial Yards project, including digital and print advertising, event planning, and public relations efforts.
- Creating and implementing a social media strategy to engage the local community and generate buzz around the Centennial Yards project, including targeted advertising campaigns and user-generated content initiatives.
- Managing the marketing efforts for a series of community events, such as ribbon-cutting ceremonies, groundbreakings, and open houses, to celebrate the progress and milestones of the Centennial Yards project.
ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities and the opportunity to make a significant impact on the Centennial Yards project and the broader community.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the Centennial Yards project, and how will my work contribute to its success?
- What are the most significant challenges facing the Centennial Yards project, and how can this role help address them?
- How does CIM Group support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's long-term vision for the Centennial Yards project, and how does this role contribute to its achievement?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the project, as well as your commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and branding experience, as well as your understanding of the Atlanta market and the Centennial Yards project.
- Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made.
- Be ready to discuss your familiarity with the Centennial Yards project and your ideas for marketing its unique aspects.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and the project.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
