Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Winwinner

🔹 Location: Gent, Flanders, Belgium

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Structuring and executing Winwinner's marketing strategy
• Creating and distributing engaging content to reach both entrepreneurs and investors
• Managing external communications across various platforms
• Implementing creative marketing actions to attract and engage target audiences

ASSUMPTION: This role requires a proactive and autonomous individual with a strong background in digital marketing and project management.

📋 Key Responsibilities

✅ Bring Winwinner's content strategy to life, ensuring quality and impact

✅ Manage external communications, including social media, email flows, and website management

✅ Implement creative marketing actions to attract entrepreneurs and investors

✅ Collaborate with the team to develop and execute marketing campaigns

✅ Monitor and analyze campaign performance to optimize future strategies

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in marketing, with a focus on digital marketing and project management

Required Skills:

• Proactive and autonomous work style
• Strong project management skills
• Familiarity with digital marketing tools (e.g., ActiveCampaign, Webflow, Notion, Canva)
• Excellent communication skills in Dutch and English
• Graphic design skills are a plus but not required

Preferred Skills:

• Experience with crowdlending or financial services
• Fluency in additional languages

ASSUMPTION: Candidates with relevant experience in marketing, project management, and digital marketing tools are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the region)

Benefits:

• Competitive salary
• Company car option
• Unlimited leave
• Autonomy and flexibility in work arrangements
• Impactful role in growing the company and supporting entrepreneurs

Working Hours: Full-time (40 hours per week), with flexibility to work remotely 2 days per week

ASSUMPTION: The salary range is estimated based on industry standards for the region and the candidate's experience level. The actual salary may vary depending on the candidate's qualifications and the company's assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Crowdlending)

Company Size: Small (11-50 employees) - Offers a close-knit team environment with ample opportunities for growth and impact

Founded: 2016 - Winwinner is a growing crowdlending platform that connects entrepreneurs with investors

Company Description:

• Winwinner is a crowdlending platform that brings together ambitious entrepreneurs and investors
• The company aims to provide entrepreneurs with access to financing and investors with better returns than traditional savings accounts
• Winwinner focuses on creating a win-win situation for both parties, hence the name

Company Specialties:

• Crowdlending
• Crowdfunding
• Investment services
• Supporting entrepreneurs and small businesses

Company Website: https://www.winwinner.be

ASSUMPTION: Winwinner is a growing startup with a strong focus on innovation and supporting entrepreneurs in the region.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the CEO and works closely with the marketing team

Work Arrangement: Hybrid (2 days remote, 3 days on-site) with flexible hours and unlimited leave

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop new skills in the growing crowdlending industry
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as Winwinner is a growing startup with a strong focus on innovation and expansion.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Oudenaardse Steenweg 21, Ghent, Flemish Region 9000, BE

Geographic Context:

• Gent is a vibrant city in the Flanders region of Belgium, known for its rich history, culture, and nightlife
• The city offers a high quality of life, with a strong focus on work-life balance
• Gent is well-connected by public transportation, making it easy to commute from nearby towns and cities

Work Schedule: Full-time (40 hours per week) with flexibility to work remotely 2 days per week

ASSUMPTION: The work environment at Winwinner is collaborative and supportive, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the CEO and marketing team to discuss the role in more detail and assess skills and qualifications
• Final decision and offer

Key Assessment Areas:

• Marketing and project management skills
• Communication and interpersonal skills
• Cultural fit and alignment with Winwinner's values
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and project management experience
• Demonstrate your understanding of Winwinner's business model and target audience in your application materials
• Prepare examples of successful marketing campaigns you've led or contributed to in the past

ATS Keywords: Marketing Manager, Digital Marketing, Project Management, Crowdlending, Entrepreneurs, Investors, Content Strategy, Campaign Management, Social Media, Email Marketing, Website Management

ASSUMPTION: Winwinner uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• ActiveCampaign (email marketing)
• Webflow (website management)
• Notion (project management)
• Canva (graphic design)
• Zapier (automation)
• Typeform (surveys and forms)

ASSUMPTION: Familiarity with these tools is preferred but not required. Winwinner is open to training the right candidate on the tools they use.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer focus

Work Style:

• Proactive and autonomous
• Results-driven and focused on impact
• Collaborative and supportive of team members
• Adaptable and open to learning new skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you enjoy collaborating with a close-knit team to achieve common goals?

ASSUMPTION: Winwinner values candidates who are proactive, autonomous, and results-driven, with a strong focus on innovation and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, growing startup environment
• Adapting to changes in the crowdlending industry and market trends
• Balancing the needs of both entrepreneurs and investors

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and results-driven marketing professional with strong project management skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on crowdlending and financial services
• Winwinner's marketing manager will work closely with the CEO and marketing team to develop and execute campaigns, unlike larger organizations where marketing teams may be more siloed
• This role offers excellent growth opportunities as Winwinner continues to expand and grow

ASSUMPTION: This role is unique in its focus on the crowdlending industry and offers excellent growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a content marketing strategy to engage both entrepreneurs and investors
• Managing social media campaigns to increase Winwinner's online presence and attract new users
• Collaborating with the marketing team to create and distribute email campaigns to keep users engaged and informed

ASSUMPTION: These projects are representative of the types of tasks and responsibilities the marketing manager will be expected to perform in this role.

❓ Key Questions to Ask During Interview

• How does Winwinner differentiate itself from other crowdlending platforms?
• What are the biggest challenges facing the crowdlending industry today, and how does Winwinner plan to address them?
• How does Winwinner support the growth and success of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does Winwinner balance the needs of both entrepreneurs and investors in its platform?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the industry, as well as assess whether Winwinner is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and project management experience
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Follow up with Winwinner one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.