📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Dotdash Meredith
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the go-to-market pre-sale process
- Collaborating with various teams to develop impactful marketing programs
- Creating visually compelling presentations and sell sheets
- Ensuring effective communication across departments to drive revenue growth
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills to effectively collaborate with various teams and drive revenue growth.
📋 Key Responsibilities
✅ Serve as a brand evangelist, expertly representing assigned brands across all platforms
✅ Work closely with editorial teams to develop and refine content strategies based on account-specific and vertical-specific insights
✅ Assist in GTM strategy with internal teams to develop, create, and package go-to-market materials across the assigned brand(s)
✅ Create presentations and sell sheets that communicate the brands’ unique value proposition to advertising clients across all verticals
✅ Partner closely with Sales, Marketing, Content Strategy, Account Strategy, Editorial, Editorial Solutions, Events, Design, and more to ensure editorial programs are accurately reflected in client pitches
✅ Proactively ideate new opportunities grounded in the DNA of our brands and brought to life through well-written and visually-appealing materials
✅ Present and rollout new brand-driven materials to Sales and Marketing teams across Dotdash Meredith, as needed
✅ Oversee added value programs that drive revenue impact
✅ Help marketing team with ongoing maintenance and creation of go-to-market materials such as Case Studies, Wrap Decks, One-Sheets, and more
ASSUMPTION: This role involves a mix of creative, strategic, and administrative tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 2-5 years of experience in marketing, with a focus on advertising or a related field
Required Skills:
- Excellent creative writing and storytelling skills
- Fluency in Keynote and Powerpoint
- Excellent communication skills, with the ability to tailor messages for different audiences
- Understanding of the advertising landscape, products, and trends
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Ability to work in a fast-paced environment
Preferred Skills:
- Experience with Airtable
- Knowledge of the digital, print, and/or programmatic marketplace
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing creative writing and presentation skills would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 per year (New York)
Benefits:
- Medical, dental, vision, and prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance and accidental death & dismemberment
- Supplemental life insurance and accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- 401K savings plan with company match
- Paid holidays
- Paid parental leave
- Voluntary benefits (pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance)
Working Hours: Full-time, with a flexible work arrangement (3 days in-office)
ASSUMPTION: The salary range provided is specific to the New York location and may vary for other locations. The benefits listed are subject to change and may vary depending on the specific nature of employment and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Dotdash Meredith is America’s largest digital and print publisher, with a focus on intent-driven content and fast-growing brands. They operate in the technology, information, and internet industry.
Company Size: Dotdash Meredith has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company was founded in 1901 as Meredith Corporation and later merged with Dotdash in 2020 to form Dotdash Meredith.
Company Description:
- Dotdash Meredith is home to over 40 iconic and fast-growing brands, including PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more.
- The company reaches nearly 200 million people every month, including 95% of US women, by providing decision-making, action-taking, and inspiration-driven content with the fewest ads.
- Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).
Company Specialties:
- Digital and print publishing
- Intent-driven content
- Fast-growing brands
- Advertising and marketing
- Consumer lifestyle and finance
Company Website: dotdashmeredith.com
ASSUMPTION: Dotdash Meredith's extensive portfolio of brands and large audience reach provide ample opportunities for marketing professionals to gain experience and grow within the company.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience, seeking to grow their careers in a dynamic and fast-paced environment.
Reporting Structure: The Marketing Manager reports directly to the Vertical Marketing Director and works closely with various teams, including Sales, Marketing, Account Strategy, Editorial, and Editorial Solutions.
Work Arrangement: This is a hybrid role, requiring in-office work for three days a week and remote work for the remaining two days.
Growth Opportunities:
- Proven success in this role may lead to opportunities for advancement within the marketing department or other areas of the company.
- The company's large portfolio of brands and diverse audience reach provide ample opportunities for professional growth and development.
- Dotdash Meredith's mid-sized company structure offers a supportive environment for career progression.
ASSUMPTION: Given the company's size and diverse portfolio of brands, there are numerous opportunities for marketing professionals to grow and develop their careers within Dotdash Meredith.
🌍 Location & Work Environment
Office Type: The primary office is located in New York City, with additional offices and remote work options available.
Office Location(s): 225 Liberty St, New York, NY 10281, US
Geographic Context:
- New York City is a major global hub for media, advertising, and technology, providing ample opportunities for networking and professional growth.
- The office is located in the Financial District, offering easy access to public transportation and various amenities.
- The hybrid work arrangement allows for flexibility and a better work-life balance.
Work Schedule: Full-time, with a flexible work arrangement (3 days in-office)
ASSUMPTION: The hybrid work arrangement and central office location in New York City provide a balance between collaboration and flexibility for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Vertical Marketing Director and other team members
- Final interview with the SVP of Marketing
Key Assessment Areas:
- Creativity and presentation skills
- Understanding of the advertising landscape and marketplace
- Communication and collaboration skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your creative writing, storytelling, and presentation skills, as well as your understanding of the advertising landscape.
- Prepare examples of your work that demonstrate your ability to create visually impactful presentations and sell sheets.
- Research Dotdash Meredith's portfolio of brands and be prepared to discuss how your skills and experience align with the company's mission and values.
ATS Keywords: Marketing, advertising, creative writing, storytelling, presentation skills, communication, collaboration, advertising landscape, digital marketing, print marketing, programmatic marketplace, proactive ideation, organizational skills, fast-paced environment
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing candidates' creative, strategic, and communication skills.
🛠️ Tools & Technologies
- Keynote and Powerpoint
- Airtable
- Microsoft Office Suite (Word, Excel, Powerpoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: While not explicitly stated, proficiency in industry-standard marketing and presentation tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Diversity, Equity, and Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do I have a strong portfolio showcasing my creative writing and presentation skills?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have a solid understanding of the advertising landscape and marketplace?
- Am I able to tailor my communication style to different audiences?
ASSUMPTION: Dotdash Meredith values innovation, collaboration, and a fast-paced work environment, making this role well-suited for creative, strategic, and adaptable marketing professionals.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative and strategic responsibilities
- Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
- Keeping up with industry trends and marketplace changes in the advertising landscape
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a stronger emphasis on creative writing and presentation skills, as well as a solid understanding of the advertising landscape.
- Dotdash Meredith's large portfolio of brands and diverse audience reach provide unique opportunities for marketing professionals to gain experience and grow within the company.
- This role is well-suited for mid-career marketing professionals seeking to advance their careers in a dynamic and fast-paced environment.
ASSUMPTION: Given Dotdash Meredith's size and diverse portfolio of brands, this role offers unique opportunities for marketing professionals to gain experience and grow within the company.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new brand launch, including presentations, sell sheets, and other promotional materials
- Creating a visually impactful and engaging presentation to pitch a custom advertising solution to a major client
- Collaborating with editorial teams to refine content strategies based on account-specific and vertical-specific insights, and packaging and pricing accordingly
ASSUMPTION: These sample projects illustrate the creative, strategic, and collaborative nature of the Marketing Manager role at Dotdash Meredith.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as Sales, Marketing, and Editorial, to ensure effective communication and drive revenue growth?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Dotdash Meredith support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative writing, storytelling, and presentation skills, as well as your understanding of the advertising landscape.
- Prepare examples of your work that demonstrate your ability to create visually impactful presentations and sell sheets.
- Research Dotdash Meredith's portfolio of brands and be prepared to discuss how your skills and experience align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
