Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote on Sundays, Work from anywhere 1 month/year)

🚀 Job Overview

Key aspects of this role include:

• Working within a highly dynamic business with the energy and style of a start-up
• Being part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact
• Working on the LEAP East project, which serves as a bridge between Saudi Arabia and East Asia

ASSUMPTION: This role is ideal for experienced marketing professionals seeking a fast-paced, dynamic environment with significant growth opportunities.

📋 Key Responsibilities

✅ Own and drive marketing strategy, including planning, implementation, and optimization for both inbound and outbound campaigns

✅ Deliver on strategic KPIs by driving online traffic, leads, and conversions

✅ Develop and execute paid and organic marketing campaigns across multiple channels

✅ Optimize SEO strategies and collaborate with content teams to create high-quality, relevant content

✅ Monitor campaign performance through data analytics and identify trends and insights to optimize spend and performance

✅ Share relevant insights with the wider marketing team and senior management

✅ Manage digital marketing team members to successfully implement campaign strategies and provide guidance, feedback, and inspiration

ASSUMPTION: This role requires a strong strategic mindset, excellent analytical skills, and the ability to manage and mentor team members.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent experience

Experience: Significant experience in a Marketing Manager role

Required Skills:

• Fluent in Mandarin Chinese and English
• Thorough understanding of digital marketing (PPC, SEO, online advertising)
• Strong analytical skills and data-driven approach
• Experience with database development, segmentation, and targeting
• Excellent copywriting and communication skills
• Proficient in MS Office suite
• Deadline-driven with the ability to work in a fast-paced environment

Preferred Skills:

• Experience with marketing automation technology (preferably Eloqua)
• Knowledge of CMS platforms
• Social media management experience
• Familiarity with marketing analytics platforms (Google Analytics/Adobe)
• Events marketing experience
• Experience in the tech sector

ASSUMPTION: While not explicitly stated, experience in the tech sector or events marketing would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Saudi Arabia with 5-10 years of experience, the estimated salary range is SAR 25,000 - 40,000 per month (USD 6,700 - 10,700).

Benefits:

• Medical Insurance for individual and family
• Annual leave - 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere - 1 month every year
• Residency visa, including yearly dependent fees
• Individual annual flight allowance for expats
• School fees contribution, 40,000 SAR per child per year (up to a max of three children)

Working Hours: Full-time, with flexible working arrangements as mentioned above.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services. Informa serves academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.

Company Size: 10,001+ employees. Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.

Founded: Informa was founded in 1998, with a history of growth and expansion in various markets.

Company Description:

• Informa champions specialists working in academic and business-to-business markets
• Offers a wide range of brands and events across various sectors, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning
• Provides opportunities for colleagues to learn, grow, and make a real impact

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa's diverse portfolio of brands and events offers numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid to Senior level. This role requires significant experience and offers opportunities for career advancement.

Reporting Structure: The Marketing Manager for LEAP East will report directly to the LEAP East team and collaborate with other marketing teams within Informa.

Work Arrangement: Hybrid - Remote on Sundays and the option to work from anywhere for one month per year.

Growth Opportunities:

• Potential to take on larger projects and increased responsibilities as the LEAP East project grows
• Opportunities to work on various brands and events within Informa's portfolio
• Possibility to progress into senior marketing roles or management positions within the company

ASSUMPTION: This role offers significant growth potential, both within the LEAP East project and across Informa's broader portfolio.

🌍 Location & Work Environment

Office Type: Informa's Riyadh office is located in the Roshn Front district, offering a modern and collaborative work environment.

Office Location(s): Roshn Front, Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million
• The city is known for its modern infrastructure, cultural attractions, and business opportunities
• Riyadh's strategic location makes it an ideal hub for connecting with East Asian markets

Work Schedule: Full-time, with flexible working arrangements as mentioned above.

ASSUMPTION: Riyadh offers a dynamic and growing market for the LEAP East project, with ample opportunities for networking and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Analytical skills and data-driven approach
• Communication and leadership skills
• Cultural fit and alignment with Informa's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the LEAP East project and Informa's mission
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Marketing Manager, LEAP East, Digital Marketing, PPC, SEO, Mandarin Chinese, English, Data-Driven, Campaign Planning, Marketing Strategy

ASSUMPTION: Informa's application process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit for the role.

🛠️ Tools & Technologies

• MS Office Suite
• Marketing automation technology (preferably Eloqua)
• CMS platforms
• Social media management tools
• Marketing analytics platforms (Google Analytics/Adobe)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Respectful
• Accountable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you enjoy collaborating with teams and contributing to a collective vision?
• Are you results-driven and accountable for your work?

ASSUMPTION: Informa's culture values innovation, collaboration, and accountability, making it an ideal fit for marketing professionals with strong strategic thinking and teamwork skills.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Balancing multiple marketing channels and campaigns simultaneously
• Adapting to the unique cultural and market dynamics of East Asia
• Working with stakeholders across various brands and events within Informa's portfolio

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills.

📈 Similar Roles Comparison

• Marketing Manager roles in other industries may have less focus on tech and events marketing
• Informa's global presence and diverse portfolio offer unique opportunities for career growth and development
• Career paths in Informa may differ from those in more traditional marketing agencies or in-house marketing teams

ASSUMPTION: Informa's unique business model and global presence provide distinct advantages for marketing professionals seeking diverse experiences and growth opportunities.

📝 Sample Projects

• Developing and executing a successful marketing campaign for a tech event, such as LEAP East or Black Hat
• Launching a new brand or event, such as Cityscape Global or InFlavour
• Implementing a marketing automation strategy to improve campaign efficiency and effectiveness

ASSUMPTION: These sample projects demonstrate the range of marketing initiatives and campaigns required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for the LEAP East project in its first year?
• How does the LEAP East team collaborate with other marketing teams within Informa?
• What opportunities are there for growth and development within the LEAP East project and across Informa's portfolio?
• How does Informa support its employees' professional development and career progression?
• What is the expected work-life balance for this role, considering the hybrid work arrangement?

ASSUMPTION: These questions will help you better understand the role's priorities, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. job posting
• Tailor your resume to highlight your marketing experience, skills, and achievements relevant to this role
• Write a cover letter explaining your interest in the LEAP East project and Informa's mission
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.