📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Elephas
🔹 Location: Madison, Wisconsin, United States
🔹 Job Type: On-site
🔹 Category: Biotechnology Research
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving diagnostic marketing campaigns in a fast-paced, collaborative environment
- Applying customer insights to create marketing content and strategies
- Managing digital content across various platforms and agency partnerships
- Measuring and optimizing marketing tactic performance
ASSUMPTION: This role requires a dynamic thinker with exceptional communication skills and proven results in marketing, preferably within the life science industry.
📋 Key Responsibilities
✅ Understand customer insights and apply them to the development of marketing content and strategies
✅ Assist in the development of positioning, value proposition, and messaging for Pharma services offering and clinical diagnostic testing
✅ Develop strategy and execute business-to-business advertising campaigns to launch Pharma services offering and support ongoing clinical site recruitment
✅ Manage all digital content including website, CRM, conference collateral, social media, display media, and video
✅ Develop and execute programs to reach Pharma customers and medical oncology field, including support for business development
✅ Measure and evaluate marketing tactic performance, including development of measurement plans and ongoing optimizations
ASSUMPTION: The successful candidate will be comfortable working in a startup environment and have experience managing younger team members.
🎯 Required Qualifications
Education: Bachelor’s degree in business or science required
Experience: Minimum 3-4 years of experience in marketing with life science experience preferred
Required Skills:
- Demonstrated experience developing marketing strategies, creating content, and working collaboratively with external agency partners
- Direct experience managing different agencies including medical communications, PR, advertising, booth vendors, market research, etc.
- Hands-on experience in technology platforms including HubSpot, Google Analytics, PowerBI, etc.
- Exceptional analytical and problem-solving skills
- Highly effective cross-functional team management and communication
Preferred Skills:
- Managerial experience of younger team members
ASSUMPTION: Candidates with a strong background in marketing and a passion for the biotechnology industry are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the biotechnology sector in Madison, Wisconsin)
Benefits:
- Paid Time Off
- Health Insurance
- Life Insurance
- Flexible Spending Accounts
- 401(k) Plan
- Stock Options
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Elephas operates in the biotechnology research industry, focusing on developing a platform to predict response to immunotherapy.
Company Size: Elephas has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.
Founded: Elephas was founded in 2020, making it a relatively new and innovative company in the biotechnology sector.
Company Description:
- Elephas is developing a platform to predict response to immunotherapy using patient tumors and protecting the live, native tumor microenvironment.
- The company aims to characterize individual response to immunotherapies, enabling more personalized and effective cancer treatments.
- Elephas offers competitive compensation and benefits, including paid time off, health insurance, life insurance, flexible spending accounts, a 401(k) plan, and stock options.
Company Specialties:
- Immunotherapy
- Biotechnology Research
- Cancer Diagnostics
Company Website: elephas.com
ASSUMPTION: Elephas' focus on cutting-edge biotechnology research and its commitment to competitive compensation and benefits make it an attractive employer for marketing professionals seeking to make an impact in the biotechnology industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in the life science industry.
Reporting Structure: The Marketing Manager will report directly to the Chief Commercial Officer and may oversee younger team members.
Work Arrangement: This is an on-site position, requiring the Marketing Manager to work from Elephas' headquarters in Madison, Wisconsin.
Growth Opportunities:
- As Elephas continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a more senior role within the company.
- The Marketing Manager may have the opportunity to work closely with other departments, gaining a broader understanding of the biotechnology industry and the company's operations.
ASSUMPTION: The Marketing Manager's role at Elephas offers opportunities for professional growth and development within the biotechnology industry.
🌍 Location & Work Environment
Office Type: Elephas' headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Madison, Wisconsin, United States
Geographic Context:
- Madison, Wisconsin, is known for its vibrant tech industry, high quality of life, and strong job market.
- The city offers a variety of cultural attractions, outdoor activities, and a thriving food scene.
- Madison is home to several major biotechnology and healthcare companies, providing ample networking opportunities for professionals in the industry.
Work Schedule: The Marketing Manager will work a full-time schedule, with standard business hours Monday through Friday.
ASSUMPTION: The Marketing Manager can expect a dynamic and collaborative work environment at Elephas' headquarters in Madison, Wisconsin.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and other team members
- Final interview with the Chief Commercial Officer
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Customer insights and market research
- Agency management and collaboration
- Performance measurement and optimization
- Communication and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the life science industry.
- Be prepared to discuss your approach to marketing strategy, campaign development, and performance measurement.
- Demonstrate your ability to work collaboratively with external agency partners and manage younger team members.
- Showcase your analytical and problem-solving skills through examples from your previous roles.
ATS Keywords: Marketing strategy, campaign development, customer insights, agency management, performance measurement, life science, biotechnology, cancer diagnostics, immunotherapy
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and passion for the biotechnology industry throughout the application and interview process.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- PowerBI
- CRM software
- Adobe Creative Suite (optional)
ASSUMPTION: The Marketing Manager should be comfortable using marketing technology platforms and may be required to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Patient-centricity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about the biotechnology industry and committed to improving cancer treatment?
- Do you have strong analytical and problem-solving skills, and are you comfortable working with data to inform marketing strategies?
- Are you able to manage younger team members and external agency partners effectively?
ASSUMPTION: Applicants should assess their fit with Elephas' company values and work style to ensure a successful and fulfilling career at the company.
⚠️ Potential Challenges
- The Marketing Manager may face challenges in keeping up with the fast-paced nature of the startup environment.
- Managing external agency partners and younger team members may present unique challenges that require strong communication and leadership skills.
- The Marketing Manager may need to adapt to new tools and technologies as the company grows and evolves.
- The biotechnology industry can be competitive, and the Marketing Manager may face challenges in differentiating Elephas' offerings from those of its competitors.
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the biotechnology industry, this position may offer more responsibility and autonomy in a smaller, more agile company environment.
- Applicants should consider the unique challenges and opportunities presented by working in a startup environment versus a larger, more established company.
- This role may offer more growth opportunities and the chance to make a significant impact on the company's success compared to similar roles in larger organizations.
ASSUMPTION: Applicants should carefully consider the pros and cons of working in a startup environment versus a larger company when evaluating this role.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Pharma services offering and support ongoing clinical site recruitment
- Creating and managing digital content across various platforms to promote Elephas' unique approach to predicting response to immunotherapy
- Conducting market research to understand customer insights and inform marketing strategies
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to apply customer insights to marketing strategies.
❓ Key Questions to Ask During Interview
- How does Elephas differentiate its offerings from those of its competitors in the biotechnology industry?
- What are the most significant challenges facing the Marketing Manager in this role, and how can they be addressed?
- How does Elephas support the professional growth and development of its employees?
- What is the company's long-term vision for the Marketing Manager's role, and how might it evolve as the company grows?
- How does Elephas foster a collaborative and innovative work environment, and what role does the Marketing Manager play in maintaining this culture?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the life science industry.
- Prepare for your interview by researching Elephas' unique approach to predicting response to immunotherapy and developing thoughtful questions about the role and the company.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
