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Marketing Manager

Apex Service Partners
Full-time
On-site
Pleasanton, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Apex Service Partners

πŸ”Ή Location: Pleasanton, CA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing comprehensive marketing strategies across multiple brands
  • Managing integrated marketing campaigns to generate leads and drive sales
  • Leveraging digital marketing expertise to optimize online presence
  • Collaborating with field personnel to tailor marketing initiatives to specific branch needs
  • Analyzing marketing performance metrics to evaluate campaign effectiveness

ASSUMPTION: This role requires a well-rounded marketing professional with experience in both traditional and digital marketing strategies to enhance brand presence and drive business growth in the Northern California market.

πŸ“‹ Key Responsibilities

βœ… Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve market objectives and enhance brand visibility

βœ… Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales

βœ… Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences

βœ… Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI

βœ… Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for the Northern California market

βœ… Ensure consistent branding across all channels, maintaining a positive and impactful brand image

βœ… Work closely with General Managers and Market level leaders to understand local market dynamics and tailor marketing initiatives to meet specific branch needs

βœ… Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement

ASSUMPTION: The ideal candidate will be a highly driven, motivated, self-starter who absorbs knowledge and builds on it to bring ideas to life in a high-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

Experience: Proven experience as a Marketing Manager with expertise in traditional and digital marketing. Ability to manage multiple projects at once.

Required Skills:

  • Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA
  • Excellent communication and interpersonal skills to collaborate effectively with field personnel
  • Analytical mindset with the ability to interpret data and make data-driven marketing decisions. (Power BI, MS Excel is a must)
  • Experience in Skilled Trades is highly desirable
  • Graphic Design Skills (Photoshop, InDesign, Illustrator, Canva)
  • Relevant experience in planning and managing marketing budgets

Preferred Skills:

  • Experience in the skilled trades industry
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on both traditional and digital channels, and be comfortable working in a fast-paced environment.

πŸ’° Compensation & Benefits

Salary Range: $110,000 - $130,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Northern California region)

Benefits:

  • Health, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Paid Time Off (PTO)
  • Employee Discounts

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Northern California region. Actual compensation may vary based on factors such as skills, experience, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Apex Service Partners operates in the skilled trades industry, focusing on providing high-quality services to residential and commercial clients in the Northern California region.

Company Size: Apex Service Partners is a mid-sized company with a regional focus, allowing employees to have a significant impact on the business's growth and success.

Founded: Apex Service Partners was founded in [Year], with a commitment to delivering exceptional service and building strong customer relationships.

Company Description:

  • Apex Service Partners is dedicated to providing top-notch service and building strong customer relationships
  • The company offers a wide range of services, including plumbing, electrical, HVAC, and more, to both residential and commercial clients
  • Apex Service Partners is known for its commitment to quality, reliability, and customer satisfaction

Company Specialties:

  • Plumbing Services
  • Electrical Services
  • HVAC Services
  • Home Maintenance

Company Website: https://apexservicepartners.com/

ASSUMPTION: Apex Service Partners is a well-established company in the skilled trades industry, with a strong focus on customer satisfaction and quality service.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Manager will report directly to the Director of Marketing and collaborate closely with General Managers and Market level leaders.

Work Arrangement: This is an on-site position, with occasional flexibility for remote work as needed. The role requires a presence in the Pleasanton office and regular travel to other branches within the Northern California region.

Growth Opportunities:

  • Advancement to a Director or Vice President of Marketing role within the company
  • Expansion of responsibilities to include additional regions or brands
  • Development of leadership and mentoring skills through collaboration with field personnel

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the company.

🌍 Location & Work Environment

Office Type: The primary office is a modern, professional workspace located in Pleasanton, CA, with additional branches throughout the Northern California region.

Office Location(s): 2158 Rheem Drive, Pleasanton, CA 94588

Geographic Context:

  • The Northern California region offers a diverse range of urban and suburban environments, with a mix of cultural, recreational, and outdoor activities
  • The region is home to a strong economy, with numerous opportunities for professional growth and development
  • The cost of living in the Northern California region is generally higher than the national average, with varying housing and transportation costs depending on the specific location

Work Schedule: The work schedule for this role is typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for occasional overtime as needed to meet project deadlines or attend events.

ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a strong focus on collaboration and teamwork. The Northern California region offers a diverse range of living and working environments, with numerous opportunities for professional and personal growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess communication skills and cultural fit
  • In-depth interview with the Director of Marketing to discuss marketing strategies, campaign management, and digital marketing expertise
  • Final interview with key stakeholders to evaluate fit and answer any remaining questions

Key Assessment Areas:

  • Marketing strategy and campaign management skills
  • Digital marketing expertise and data analysis capabilities
  • Communication and interpersonal skills, particularly in collaborating with field personnel
  • Cultural fit and alignment with Apex Service Partners' values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience, particularly in traditional and digital channels
  • Demonstrate your understanding of the skilled trades industry and Apex Service Partners' unique value proposition
  • Prepare examples of marketing campaigns you've managed, including their objectives, strategies, and outcomes
  • Be ready to discuss your experience with data analysis and making data-driven marketing decisions

ATS Keywords: Marketing Strategy, Campaign Management, Digital Marketing, SEO, Paid Search, Brand Management, Performance Analytics, Marketing Budget, Traditional Marketing, Collaboration, Data Analysis

ASSUMPTION: The application process for this role is designed to assess the candidate's marketing skills, cultural fit, and alignment with Apex Service Partners' mission and values. Successful candidates will demonstrate a strong background in marketing, with a focus on both traditional and digital channels, and a commitment to driving business growth and enhancing brand visibility.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Analytics
  • Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
  • SEO Tools (SEMrush, Ahrefs, Moz)
  • Graphic Design Software (Photoshop, InDesign, Illustrator, Canva)
  • Project Management Tools (Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on data analysis, graphic design, and project management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Focus: Apex Service Partners is committed to delivering exceptional service and building strong customer relationships
  • Quality: The company is dedicated to providing high-quality services and maintaining a strong reputation for excellence
  • Integrity: Apex Service Partners values honesty, transparency, and ethical business practices
  • Teamwork: The company fosters a collaborative work environment, with a strong focus on teamwork and mutual support

Work Style:

  • Fast-paced and dynamic, with a strong focus on meeting deadlines and driving results
  • Collaborative, with a emphasis on teamwork and open communication
  • Adaptable, with a willingness to learn and grow in a rapidly evolving industry

Self-Assessment Questions:

  • Do you have a proven track record of success in marketing, with a focus on both traditional and digital channels?
  • Are you comfortable working in a fast-paced, collaborative environment, with a strong focus on meeting deadlines and driving results?
  • Do you have strong communication and interpersonal skills, with a ability to build and maintain effective working relationships with field personnel?
  • Are you committed to delivering exceptional service and building strong customer relationships?

ASSUMPTION: Successful candidates for this role will demonstrate a strong alignment with Apex Service Partners' values and work style, with a commitment to delivering exceptional service and driving business growth through innovative marketing strategies.

⚠️ Potential Challenges

  • Managing multiple projects and campaigns simultaneously, with tight deadlines and high expectations
  • Adapting to a rapidly evolving industry, with new technologies and marketing channels emerging regularly
  • Collaborating effectively with field personnel, including General Managers and Market level leaders, to tailor marketing initiatives to specific branch needs
  • Analyzing and interpreting complex data to make data-driven marketing decisions

ASSUMPTION: The potential challenges for this role are primarily related to the fast-paced nature of the marketing industry, the need to manage multiple projects and campaigns simultaneously, and the requirement to collaborate effectively with field personnel to tailor marketing initiatives to specific branch needs.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position requires a strong focus on both traditional and digital marketing channels, with a emphasis on driving business growth and enhancing brand visibility in the Northern California region
  • This role offers significant growth potential, with opportunities to expand responsibilities and advance within the company
  • Compared to other marketing roles, this position requires a strong commitment to collaboration and teamwork, with a focus on building and maintaining effective working relationships with field personnel

ASSUMPTION: This role is unique in its focus on both traditional and digital marketing channels, with a emphasis on driving business growth and enhancing brand visibility in the Northern California region. Successful candidates will demonstrate a strong commitment to collaboration and teamwork, with a focus on building and maintaining effective working relationships with field personnel.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy to enhance brand visibility and drive sales for a new brand launch in the Northern California region
  • Managing a multi-channel marketing campaign to promote a seasonal promotion, including traditional advertising, digital marketing, and social media engagement
  • Analyzing and interpreting marketing performance data to optimize campaign effectiveness and maximize ROI

ASSUMPTION: These sample projects are designed to illustrate the range of marketing responsibilities and challenges for this role, with a focus on both traditional and digital marketing channels, campaign management, and data analysis.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits into it?
  • How does the company support the growth and development of its marketing professionals?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
  • What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the marketing team's priorities and challenges. Successful candidates will use these questions to demonstrate their interest in the role and their commitment to driving business growth and enhancing brand visibility.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Apex Service Partners careers portal
  • Tailor your resume and cover letter to highlight your marketing experience, particularly in traditional and digital channels
  • Prepare examples of marketing campaigns you've managed, including their objectives, strategies, and outcomes
  • Be ready to discuss your experience with data analysis and making data-driven marketing decisions
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.