📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Xgrid.co
🔹 Location: San Jose, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of digital marketing campaigns
- Team management and cross-functional collaboration
- Content creation and management
- SEO and SEM oversight
- Performance marketing and analytics
- Sales alignment and CRM management
- Innovation and trend analysis
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on inbound lead generation and customer acquisition. The ideal candidate will have experience managing teams and collaborating with cross-functional stakeholders to drive business growth.
📋 Key Responsibilities
✅ Develop and refine a holistic digital marketing strategy with a focus on inbound lead generation and customer acquisition
✅ Manage internal marketing resources and external partners to ensure alignment with business objectives
✅ Oversee the content marketing strategy, ensuring the creation of high-impact assets that support every stage of the buyer journey
✅ Define SEO/SEM strategy and supervise execution to improve search rankings, traffic, and lead quality
✅ Plan and manage digital advertising campaigns across paid search, display, social, and retargeting platforms to drive lead generation and brand awareness
✅ Oversee marketing automation initiatives to nurture leads, improve personalization, and support scalable campaign execution
✅ Own marketing KPIs and dashboards, analyzing data from campaigns to generate insights and recommendations for continuous optimization
✅ Collaborate with Sales leadership to ensure lead quality, lead handoff efficiency, and closed-loop reporting
✅ Lead strategy and execution of email campaigns, lifecycle marketing, and CRM initiatives for conversion and retention
✅ Stay ahead of digital marketing trends, technologies, and best practices to drive continuous innovation and a competitive edge
ASSUMPTION: This role requires a deep understanding of digital marketing channels, tools, and best practices. The ideal candidate will have experience managing marketing campaigns, teams, and budgets to drive measurable results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred)
Experience: 4+ years of hands-on experience in digital marketing, with at least 1-2 years in a management or strategic leadership role
Required Skills:
- Proven track record of designing and executing successful inbound and digital marketing strategies
- Proficiency in SEO/SEM, Google Analytics, HubSpot/Marketo, email platforms, CRM tools (Salesforce or similar), and paid media channels
- Strong analytical skills with experience building and interpreting dashboards and performance metrics
- Excellent communication, project management, and cross-functional collaboration skills
- A growth mindset with the ability to thrive in a fast-paced, results-driven environment
Preferred Skills:
- Google Analytics, HubSpot, or other digital marketing certifications
- Experience with A/B testing and conversion rate optimization
- Prior experience in B2B marketing, SaaS, or technology services
ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in strategy, execution, and optimization. The ideal candidate will have experience managing teams, budgets, and cross-functional initiatives to drive business growth.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Marketing Manager role in San Jose, CA)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick leave, and holidays)
- Professional development opportunities
- Employee referral bonuses
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in San Jose, CA. The actual salary may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 51-200 employees
Founded: 2012
Company Description:
- Xgrid is a tech-first digital services and cloud innovation company specializing in cloud-native infrastructure, application development, data engineering, Kubernetes, security, and full-service digital agency services
- With over a decade of expertise, Xgrid partners with Fortune 500 companies, high-growth unicorns, and ambitious B2B SaaS startups, primarily across the US and EU
- Having deployed thousands of applications and delivered hundreds of successful projects, Xgrid boasts a 98% success rate across three continents
- The company's operational teams, based in California and spanning North America, Australia, and Asia-Pacific, include architects from industry leaders such as AWS, Google, Salesforce, Nvidia, and VMware
- Xgrid's mission is to empower early-stage startups and SMBs to accelerate innovation, optimize operations, and elevate customer experiences from the ground up
Company Specialties:
- Custom Software Development
- UX/UI Design
- Cloud Consulting & SI
- IT Managed Services
- Mobile App Development
- Web Development
- Branding
- Network Automation
- Software-Defined Networking (SDN)
- Network Functions Virtualization (NFV)
- and Container Technologies
Company Website: http://www.xgrid.co
ASSUMPTION: Xgrid is a well-established company with a strong reputation in the IT services and consulting industry. The company's expertise in cloud-native infrastructure, application development, and digital agency services makes it an attractive employer for marketing professionals looking to gain experience in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Mid-level to Senior-level Marketing Manager role, with potential for growth into a Director or VP of Marketing position
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) or another senior marketing leader within the organization
Work Arrangement: On-site, full-time position with the potential for remote work options, depending on the company's policies and the candidate's needs
Growth Opportunities:
- Potential to lead and grow a marketing team, overseeing junior and mid-level marketing professionals
- Opportunity to collaborate with cross-functional teams, such as Sales, Product, and Engineering, to drive business growth and product success
- Potential to work on high-impact marketing campaigns and initiatives that drive measurable results and impact the company's bottom line
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams, drive business growth, and make a meaningful impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 6598 Alleghany Ct, San Jose, CA 95120, United States
Geographic Context:
- San Jose is located in the heart of Silicon Valley, with easy access to major tech companies and startup ecosystems
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- San Jose has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Standard business hours, with flexibility for remote work options and adjusted schedules as needed
ASSUMPTION: The office location in San Jose, CA, provides easy access to major tech hubs and a diverse range of cultural attractions, making it an attractive location for marketing professionals looking to advance their careers in the tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team or a hiring manager
- In-depth phone or video interview with the hiring manager or a senior marketing team member
- On-site or virtual interview with the CMO or another senior marketing leader
- Final round interview with the CEO or another executive team member
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing strategy and execution
- Campaign performance analysis and optimization
- Team management and leadership skills
- Cross-functional collaboration and stakeholder communication
- Problem-solving and adaptability in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Demonstrate your understanding of the company's mission, values, and marketing goals in your application materials
- Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and team leadership skills
- Showcase your ability to analyze data, generate insights, and make data-driven decisions in your marketing strategies
ATS Keywords: Digital Marketing, Inbound Lead Generation, SEO, SEM, Marketing Automation, CRM, Marketing Manager, Marketing Strategy, Campaign Management, Team Leadership, Data Analysis, A/B Testing
ASSUMPTION: The application process for this role is competitive, and candidates should expect to go through multiple rounds of interviews to assess their marketing strategy, campaign management, and team leadership skills.
🛠️ Tools & Technologies
- HubSpot or other marketing automation platforms
- Google Analytics
- SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and are expected to be familiar to candidates applying for this Marketing Manager position.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
- Integrity
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Results-oriented
- Collaborative and team-focused
- Continuously learning and improving
Self-Assessment Questions:
- How do your personal values align with Xgrid's company values?
- Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you approach it, and what was the outcome?
- How do you prioritize and manage multiple marketing projects and deadlines simultaneously?
ASSUMPTION: Xgrid values innovation, customer-centricity, collaboration, and continuous learning in its employees. Candidates should be prepared to demonstrate how their personal values and work style align with these company values during the interview process.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing multiple marketing projects and campaigns, often with tight deadlines and limited resources
- Adapting to changes in marketing strategies, tools, and technologies in a fast-paced, dynamic environment
- Collaborating with cross-functional teams, including Sales, Product, and Engineering, to drive business growth and product success
- Meeting and exceeding KPIs and performance metrics, often under pressure and with limited resources
ASSUMPTION: The Marketing Manager role at Xgrid presents unique challenges that require strong leadership, communication, and adaptability skills. Candidates should be prepared to discuss their strategies for overcoming these challenges in their interviews.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on inbound lead generation and customer acquisition, with a significant emphasis on content marketing and marketing automation
- Xgrid's company size and industry-specific context may present unique challenges and opportunities compared to larger or smaller organizations in different industries
- Career path comparison: This role offers significant growth potential, with the opportunity to lead teams, drive business growth, and make a meaningful impact on the company's marketing efforts. With experience and success in this role, candidates may advance to Director or VP of Marketing positions or pursue other senior leadership opportunities within the organization
ASSUMPTION: The Marketing Manager role at Xgrid is unique in its focus on inbound lead generation, content marketing, and marketing automation. Candidates should be prepared to discuss their experience and strategies in these areas during the interview process.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, resulting in a 30% increase in leads generated within the first three months
- Optimizing a company's SEO and SEM campaigns, leading to a 25% increase in organic traffic and a 15% reduction in cost-per-acquisition
- Managing a team of marketing professionals to create and execute a successful email marketing campaign, with a 20% increase in open rates and a 15% increase in click-through rates
ASSUMPTION: The sample projects listed demonstrate the candidate's ability to develop and execute successful marketing strategies, manage teams, and drive measurable results in a digital marketing context.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the marketing team collaborate with other departments, such as Sales and Product, to drive business growth?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: The interview questions listed are designed to help candidates better understand the company's marketing strategy, team dynamics, and growth opportunities, as well as their own role and expectations within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
- Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and team leadership skills
- Research the company's mission, values, and marketing goals to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
