📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Thomas James Homes
🔹 Location: Culver City, CA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies for homebuilding products and brand
- Understanding local real estate landscapes and target audiences
- Collaborating with internal and external stakeholders
- Leveraging digital marketing trends and consumer behavior
ASSUMPTION: This role requires a proactive, results-oriented individual with a strong ability to collaborate and a passion for real estate marketing.
📋 Key Responsibilities
✅ Develop a thorough understanding of the division sub-markets, including Identifying the profiles of target homebuyers and sellers, researching prevailing lot characteristics, product trends, and design options as well as analyzing competitor activities and market conditions.
✅ Partner with corporate marketing to ensure all sales and marketing collateral is aligned with local market intelligence and effectively resonates with local buyers and sellers.
✅ Ensure the quality, accuracy, and professionalism of all marketing materials.
✅ Develop and implement a robust digital marketing strategy and messaging tailored to the Pacific Palisades market.
✅ Cultivate strong relationships with key stakeholders in the local community including top Brokers, HOAs, community organizations, and key influencers.
✅ Develop and execute an event strategy to promote our product and brand, including planning, logistics, and post-event analysis.
✅ Serve as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder engagement to drive sales and enhance brand presence.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, Real Estate, or a related field.
Experience: Minimum of 3-5 years of experience in real estate marketing, preferably in the luxury homebuilding sector.
Required Skills:
- Deep knowledge of the real estate and homebuilding industry, target audiences, and competitive landscape
- Ability to develop an asset level and market level marketing strategy to drive leads and consumer behavior
- Able to identify opportunities and select the appropriate marketing vehicle to create interest and leads
- Proven ability to develop and execute successful marketing strategies across various channels
- Strong understanding of digital marketing principles, including SEO, social media marketing, and content marketing
- Demonstrated ability in planning, implementing, and tracking marketing campaigns
Preferred Skills:
- Experience with CRM software
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in Spanish may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $87,696.00 - $112,360.50 (Based on industry standards for real estate marketing managers with 3-5 years of experience in California)
Benefits:
- PTO + Paid Holidays
- WFH Flexibility
- 401(k) matching - 100% vested
- Supplemental Life & Accident & Dismemberment
- Employee Discounts & Perks
- Medical, Vision, and Dental insurance
- FSA & HSA Spending Accounts
- Referral program
- Employee Assistance Program
- Technology allowance and unlimited pantry snacks
Working Hours: Full-time, with flexible work-from-home options
ASSUMPTION: The salary range is estimated based on industry standards for real estate marketing managers with 3-5 years of experience in California.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Homebuilding)
Company Size: 201-500 employees (Mid-size)
Founded: 2006
Company Description:
- Thomas James Homes (TJH) is the single-lot homebuilder unlocking invaluable access to new homes in the coolest neighborhoods.
- With more than 350 homes in annual production and divisions in Southern California, Northern California, the Pacific Northwest, and Arizona.
- TJH builds design-driven homes in communities within major metro areas where new construction is rare and in demand.
Company Specialties:
- Real Estate
- Custom Homes
- Pre-Sale Homes
- Real Estate Development
- Land Development
- Luxury Homes
- Luxury Real Estate
- Phoenix Real Estate
- Seattle Real Estate
- Orange County Real Estate
- New Homes
- Pre-Construction Homes
- Homebuilder
- Luxury Homebuilder
- Interior Design
- Home Design
Company Website: http://tjh.com
ASSUMPTION: Thomas James Homes is a mid-size real estate company specializing in luxury homebuilding and has been in operation since 2006.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Regional Marketing Director and works closely with the corporate marketing team.
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Potential advancement to Senior Marketing Manager or similar role with increased responsibilities and leadership opportunities
- Expansion of marketing efforts into new regions and markets
- Gaining experience in real estate marketing and luxury homebuilding
ASSUMPTION: This role offers opportunities for career growth and development within the company and the real estate industry.
🌍 Location & Work Environment
Office Type: Hybrid (Culver City, CA office with flexible remote work options)
Office Location(s): 600 Corporate Pointe, 900, Culver City, California 90230, US
Geographic Context:
- Culver City is a city in Los Angeles County, California, United States, surrounded by the city of Los Angeles on the west, Santa Monica on the southwest, Mar Vista on the southeast, del Rey on the southeast, and West Los Angeles on the north and east.
- The city is known for its diverse population, vibrant arts scene, and proximity to major entertainment studios.
- The cost of living in Culver City is higher than the national average, with median home prices around $1.2 million.
Work Schedule: Full-time, with flexible work-from-home options
ASSUMPTION: The Culver City office offers a dynamic work environment with easy access to local amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Regional Marketing Director and other team members
- Final interview with the Regional Vice President
Key Assessment Areas:
- Marketing strategy development and execution
- Understanding of the real estate industry and target audiences
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your real estate marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Thomas James Homes and be prepared to discuss how your marketing background aligns with the company's goals and values
ATS Keywords: Real Estate Marketing, Digital Marketing, SEO, Social Media Marketing, Content Marketing, Market Analysis, Event Planning, Stakeholder Engagement, Brand Management, Campaign Tracking, Consumer Behavior Analysis, Collaboration, Communication, Strategic Planning, Relationship Building, Design Understanding
ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit with the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO tools (e.g., Google Analytics, SEMrush)
- Design software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with CRM software, marketing automation tools, and design software is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Customer-centricity
- Accountability
Work Style:
- Results-driven
- Proactive and self-motivated
- Strong communication and collaboration skills
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
- Do you have a proven track record of driving results through strategic marketing campaigns?
ASSUMPTION: Thomas James Homes values candidates who are results-driven, proactive, and strong communicators, with a proven track record in real estate marketing.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced nature of the real estate industry
- Adapting to changes in market conditions and consumer preferences
- Balancing remote work and in-office collaboration effectively
ASSUMPTION: This role may present challenges related to managing multiple projects, adapting to industry changes, and balancing remote work and in-office collaboration.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in real estate, this position may offer more focus on luxury homebuilding and digital marketing strategies
- Thomas James Homes may provide more opportunities for career growth and development within the real estate industry
- This role may require more experience in market analysis and competitive landscape assessment compared to other marketing manager positions
ASSUMPTION: This role may differ from other marketing manager positions in its focus on luxury homebuilding, digital marketing, and career growth opportunities within the real estate industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and generate leads in the Pacific Palisades market
- Conducting market research and analysis to identify trends and opportunities in the luxury homebuilding sector
- Planning and executing a grand opening event for a new luxury home community, including logistics, vendor management, and post-event analysis
ASSUMPTION: These sample projects illustrate the strategic planning, tactical execution, and stakeholder engagement required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for a new home community, and how it is allocated across various channels?
- How does Thomas James Homes differentiate itself from other luxury homebuilders in the market?
- What opportunities exist for growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees, particularly those working in a hybrid arrangement?
- Can you provide an example of a successful marketing campaign led by a previous marketing manager, and what made it effective?
ASSUMPTION: These interview questions are designed to assess the company's marketing strategies, culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your real estate marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Thomas James Homes and be prepared to discuss how your marketing background aligns with the company's goals and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
