📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (through Jobs for Humanity)
🔹 Location: Thame, United Kingdom (Hybrid working available)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (flexible)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the app
- Collaborating with cross-functional teams to ensure user-centric decision-making
- Managing marketing budgets and tracking costs and returns by campaign
- Conducting user research and providing actionable feedback to inform product development
- Creating brand collateral and supporting the growth of retail media
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: The role may evolve based on the company's growth and changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, with a focus on digital marketing and user acquisition
Required Skills:
- Excellent communication and interpersonal skills
- Strong budgeting and forecasting skills
- Proactive, adaptable, and can-do attitude
- Ability to thrive in a fast-paced environment
- Team-oriented, collaborating effectively with cross-functional teams
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the retail industry
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and platforms is expected.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary per annum (pro-rata), depending on experience
Benefits:
- Annual bonus of 10% (STCP)
- Comprehensive private healthcare (covering pre-existing medical conditions, with the option to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Flexible work-life balance (ability to buy and sell holiday days)
- Generous pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job placement and diversity-focused)
Company Size: Small (11-50 employees), which means a more intimate work environment with opportunities for impact and growth
Founded: 2020, with a focus on connecting historically underrepresented talent to welcoming employers
Company Description:
- Jobs for Humanity paves the way to a fairer future for all by connecting historically underrepresented talent to welcoming employers
- The company combines cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- They offer volunteer opportunities and partnerships for those interested in collaborating with them
Company Specialties:
- Job hunting and diversity
- Coaching and training
- Events and community engagement
Company Website: www.jobsforhumanity.com
ASSUMPTION: Jobs for Humanity is the platform through which CPM is hiring for this role, and the company's mission and values align with CPM's commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience), with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid (flexible, with the option to work remotely)
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunities to gain experience in various aspects of marketing, including strategy, planning, and execution
- Chance to develop leadership skills by managing projects and teams
ASSUMPTION: As a growing company, Jobs for Humanity offers opportunities for career progression and professional development.
🌍 Location & Work Environment
Office Type: Hybrid (with the option to work remotely)
Office Location(s): Thame, United Kingdom (with flexibility to work remotely)
Geographic Context:
- Thame is a town in Oxfordshire, UK, with a population of approximately 11,000 people
- The town is known for its historic buildings and annual events, such as the Thame Food Festival
- Thame is located about 13 miles east of Oxford and 40 miles northwest of London, offering easy access to both cities
Work Schedule: Full-time (37.5 hours per week), with flexibility to work remotely
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from a location that suits the employee's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Head of Strategy, Engagement, and Operations
Key Assessment Areas:
- Marketing strategy and planning
- Budgeting and forecasting
- Communication and interpersonal skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of marketing campaigns you've managed and their outcomes
ATS Keywords: Marketing strategy, user acquisition, engagement, budgeting, communication, collaboration, cross-functional teams
ASSUMPTION: The application process may vary, and additional steps or assessments could be included.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Google Analytics and other analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies may vary based on the company's specific needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Inclusive hiring practices
- Diversity, equity, and inclusion
- Collaboration and teamwork
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- User-centric and data-driven
Self-Assessment Questions:
- How do you approach user research and incorporating user feedback into marketing strategies?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing plan?
- How do you ensure that your marketing efforts align with the company's overall mission and values?
ASSUMPTION: Jobs for Humanity values diversity, equity, and inclusion, and candidates who align with these values are likely to be a strong fit for the company.
⚠️ Potential Challenges
- Managing a tight marketing budget and maximizing ROI
- Keeping up with the fast-paced nature of the marketing industry and adapting to changes in user behavior
- Balancing the need for data-driven decision-making with the desire to maintain a user-centric approach
- Ensuring consistent branding and messaging across various channels and platforms
ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong analytical skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on user acquisition and engagement for an app, rather than a physical product or service
- This role requires a strong understanding of digital marketing strategies and tactics, as well as the ability to analyze and interpret data to inform decision-making
- Career progression in this role could lead to opportunities in product marketing, user experience, or other related fields within the company
ASSUMPTION: While this role shares similarities with traditional marketing positions, its focus on app user acquisition and engagement makes it unique.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive app installs and registrations
- Conducting user research to identify trends and preferences, and using that information to inform marketing strategies
- Creating and managing a marketing budget, tracking costs and returns by campaign, and optimizing spending based on performance data
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Marketing Manager can expect to undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's goals?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach diversity, equity, and inclusion in its hiring practices and workplace culture?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about whether the position is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns you've managed and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
