📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting strategy development and campaign execution for RBC Insurance's broker marketing channel
- Collaborating with internal and external partners to drive best-in-class campaigns
- Ensuring disciplined KPI establishment and measurement
- Identifying process gaps and suggesting improvements
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Supporting strategy development and leading execution of top-funnel and mid-funnel campaigns to build and maintain awareness for RBC Insurance amongst Mass Canadians and Brokers/Advisors
✅ Developing competitive reviews/analysis to inform current and future business landscape and marketing strategy
✅ Maintaining a detailed understanding of broker channel partners' goals and priorities
✅ Collaborating with internal and external partners, including media and creative agencies, to drive best-in-class campaigns
✅ Leading sponsorship opportunities and implementing strategies to drive greater awareness, consideration, and affinity for RBCI with Consumers and Brokers/Advisors
✅ Working closely with the Senior Marketing Manager to lead, develop, and deliver strategic frameworks, recommendations, creative briefs/execution, post-analysis, and presentations through an insight-driven approach
✅ Ensuring disciplined KPI establishment, measurement, and analyses to enable strategic conversations and fuel future marketing plans
✅ Identifying gaps in process and opportunities for growth within the overall strategy and sharing creative solutions and suggestions for campaign improvements
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing experience in integrated campaign management and execution, including campaign development, agency briefing, approvals, and budget management
Required Skills:
- Proven experience creating tools, content, or programs that help brokers sell effectively
- Strong ability to collaborate in cross-functional teams and adapt in changing environments
- Data-driven mindset with the ability to assess performance, gather insights, and adjust programs based on results
- Excellent analytical, problem-solving, and critical thinking skills with a strong attention to details
- Strong presentation, written, and verbal communication skills
- Demonstrated orientation towards positive mindset, problem-solving, ownership, collaboration, and flexibility
Preferred Skills:
- Agency experience
- Financial Services experience and previous Insurance experience
- Strong communication, storytelling, and presentation skills
- Experience in B2B marketing
ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of the broker channel will have a significant advantage.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Financial Services sector)
Benefits:
- Competitive health and dental benefits
- Retirement savings plans with company matching
- Employee discounts on various products and services
- Flexible work arrangements and remote work options
- Employee assistance programs
Working Hours: 37.5 hours per week, with flexibility for the role to meet business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Banking and Financial Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1864 (As the Merchants' Bank)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
- The company operates in Canada, the U.S., and 27 other countries, serving over 17 million clients
Company Specialties:
- Retail banking
- Wealth management
- Investment banking
- Insurance
- Capital markets
Company Website: https://www.rbc.com
ASSUMPTION: RBC is a large, established financial institution with a broad range of products and services, offering extensive career growth opportunities.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with potential for career progression within the marketing function or into management
Reporting Structure: Reports directly to the Senior Marketing Manager for the broker marketing channel within the Insurance portfolio
Work Arrangement: On-site, with potential for flexible or remote work arrangements based on business needs and individual performance
Growth Opportunities:
- Progression into senior marketing roles or management positions
- Expansion of responsibilities based on performance and business needs
- Cross-functional projects and collaborations to gain exposure to different aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and take on new challenges as they progress in their career.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building in downtown Toronto
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, ON M5J 2J5, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada
- The city is known for its diverse neighborhoods, vibrant cultural scene, and strong job market
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Standard business hours, with flexibility for the role to meet business needs
ASSUMPTION: The role is based in a dynamic, multicultural city with a thriving financial services industry, offering a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round interviews with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven mindset
- Communication and presentation skills
- Collaboration and cross-functional teamwork
- Industry knowledge and understanding of the broker channel
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research RBC's marketing strategies and industry trends to demonstrate your understanding of the business landscape
- Practice common marketing interview questions and brush up on your knowledge of the financial services industry
ATS Keywords: Marketing Manager, Campaign Management, Strategic Planning, Cross-Functional Collaboration, Data-Driven Marketing, Broker Marketing, Insurance Marketing, Financial Services
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience throughout multiple rounds of interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- CRM and marketing databases (e.g., Salesforce, HubSpot)
ASSUMPTION: The required tools and technologies for this role may vary based on the specific marketing campaigns and projects the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Progression
- Inclusion
- Courage
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you align with RBC's core values, particularly 'Service' and 'Trust' in a marketing context?
- How comfortable are you working in a highly matrixed organization and collaborating with various stakeholders?
- How do you approach continuous learning and professional development to stay current in the ever-evolving marketing landscape?
ASSUMPTION: Candidates should assess their fit with RBC's values and work style, as well as their ability to thrive in a matrixed organization and adapt to change.
⚠️ Potential Challenges
- Working in a highly matrixed organization with multiple stakeholders and competing priorities
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Managing tight deadlines and multiple projects simultaneously
- Navigating a large, complex organization with diverse business lines and products
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the broker marketing channel within the Insurance portfolio
- Compared to other marketing roles in the financial services industry, this position requires a strong understanding of the broker channel and its specific needs
- Career progression in this role may differ from other marketing positions, with opportunities to specialize in broker marketing or transition into senior marketing or management roles
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to other marketing opportunities in the industry.
📝 Sample Projects
- Developing and executing a targeted campaign to increase broker engagement and sales for a specific insurance product
- Conducting a competitive analysis to inform marketing strategy and identify gaps in the market
- Creating and implementing a sponsorship strategy to enhance RBC Insurance's brand awareness and affinity with consumers and brokers
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the candidate's ability to develop and execute marketing campaigns that drive results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and stakeholders within RBC?
- What are the most significant challenges facing the broker marketing channel, and how can this role address them?
- How does RBC support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and reported?
ASSUMPTION: These questions help candidates understand the role's expectations, priorities, and the organization's support for their professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research RBC's marketing strategies and industry trends to demonstrate your understanding of the business landscape
- Practice common marketing interview questions and brush up on your knowledge of the financial services industry
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
