🔹 Job Title: Marketing Manager
🔹 Company: Lexicon Services
🔹 Location: Maryland Heights, Missouri
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing and content strategies
- Planning, executing, and managing multi-channel marketing campaigns
- Creating and leading the execution of social media strategies
- Planning, coordinating, and executing Continuing Legal Education (CLE) events and other firm-sponsored events
- Working closely with attorneys, practice group leaders, and cross-functional departments to ensure alignment with the firm’s goals and messaging
ASSUMPTION: This role requires a strong background in content strategy and development, a solid understanding of SEO, and close collaboration with internal stakeholders.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing and content strategies that align with the firm’s business objectives.
✅ Plan, execute, and manage multi-channel marketing campaigns across email, social media, print, public relations, and events.
✅ Produce high-quality marketing materials including website content, social media plans, press releases, and brochures.
✅ Create and lead the execution of social media strategies; oversee performance metrics and optimize engagement.
✅ Plan, coordinate, and execute Continuing Legal Education (CLE) events and other firm-sponsored events.
✅ Work closely with attorneys, practice group leaders, and cross-functional departments to ensure alignment with the firm’s goals and messaging.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various departments and stakeholders.
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Business, or a related field.
Experience:
- 5+ years of progressive experience in marketing, preferably in a legal or professional services environment.
Required Skills:
- Demonstrated experience managing marketing campaigns across multiple channels (digital, print, events, PR)
- Proficiency in marketing platforms such as HubSpot, Mailchimp, Salesforce, or similar CRMs
- Experience with content management systems (e.g., WordPress), SEO tools (e.g., SEMrush, Moz), and analytics platforms (e.g., Google Analytics)
- Understanding of SEO best practices and content strategy
- Exceptional written and verbal communication skills
- Strategic thinker with the ability to manage multiple projects and deadlines
- High attention to detail and strong organizational skills
Preferred Skills:
- Familiarity with the legal industry or relevant professional services environment
- Experience with event planning and management
ASSUMPTION: Candidates with experience in the legal industry or relevant professional services environment may have an advantage in understanding the firm’s unique needs and requirements.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the legal or professional services industry)
Benefits:
- Industry-leading health, dental, and vision insurance plans
- Life insurance, short-term, and long-term disability coverage
- Competitive 401(k) plan with company match
- Flexible spending accounts (FSA/HSA) for out-of-pocket medical, dental, and childcare expenses
- Wellness programs and additional perks
Working Hours: 40 hours per week, with flexibility for remote work as needed
📌 Applicant Insights
Company Context:
Industry: Outsourcing and Offshoring Consulting
Company Size: 2-10 employees
Founded: 2010 (as Lexicon Services, LLC)
Company Description: Lexicon Services provides outsourcing and offshoring consulting services to help businesses optimize their operations and reduce costs. With a focus on the legal industry, they offer expertise in process improvement, technology implementation, and strategic planning.
Company Specialties: Legal process improvement, technology implementation, strategic planning, and outsourcing solutions.
📊 Role Analysis:
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: This role reports directly to the Managing Partners and works closely with practice group leaders and cross-functional departments.
Work Arrangement: On-site, with flexibility for remote work as needed. The work arrangement allows for a balance between on-site collaboration and remote flexibility.
Growth Opportunities: As a mid-sized company, Lexicon Services offers opportunities for career growth and advancement. With a focus on employee development, there are opportunities for professional growth and increased responsibility.
ASSUMPTION: Given the company's size and focus on employee development, there may be opportunities for the Marketing Manager to take on additional responsibilities and grow within the organization.
🌍 Location & Work Environment:
Office Type: On-site office located in Maryland Heights, Missouri
Office Location(s): Maryland Heights, Missouri
Geographic Context: Maryland Heights is a suburb of St. Louis, Missouri, with a population of approximately 27,000 people. It is located in St. Louis County and is part of the St. Louis metropolitan area.
Work Schedule: The work schedule is Monday through Friday, with flexibility for remote work as needed. The work schedule allows for a balance between structured office hours and remote work flexibility.
ASSUMPTION: The work schedule may vary depending on project demands and team needs, with the potential for occasional weekend or evening work.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final interview with the Managing Partners
Key Assessment Areas:
- Marketing campaign management experience
- Understanding of SEO best practices and content strategy
- Communication and interpersonal skills
- Ability to work collaboratively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and SEO knowledge
- Prepare for behavioral interview questions that focus on your ability to manage multiple projects, work collaboratively, and adapt to changing priorities
- Research the company and its focus on the legal industry to demonstrate your understanding of the firm's unique needs and requirements
ATS Keywords: Marketing campaign management, SEO, content strategy, legal industry, professional services, cross-functional teams, project management, communication skills
ASSUMPTION: As a mid-sized company, Lexicon Services may use an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant ATS keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies:
- Marketing platforms: HubSpot, Mailchimp, Salesforce, or similar CRMs
- Content management systems: WordPress
- SEO tools: SEMrush, Moz
- Analytics platforms: Google Analytics
- Project management tools: Asana, Trello, or similar tools
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the Marketing Manager's unique needs and requirements.
👔 Cultural Fit Considerations:
Company Values: Lexicon Services values collaboration, innovation, and a commitment to excellence. They seek candidates who are passionate about their work, eager to learn, and dedicated to delivering exceptional results.
Work Style: The work style at Lexicon Services is collaborative, dynamic, and focused on delivering high-quality results. The company values a positive, supportive work environment that encourages open communication and teamwork.
Self-Assessment Questions:
1. How do you align with Lexicon Services' values of collaboration, innovation, and commitment to excellence?
2. Describe your experience working in a collaborative, dynamic work environment, and how have you contributed to a positive, supportive team culture?
3. How do you approach learning new tools and technologies, and how have you adapted to changing priorities and project demands in previous roles?
ASSUMPTION: Given the company's focus on collaboration and innovation, candidates who can demonstrate their ability to work effectively in a team and adapt to changing priorities may be a strong fit for the Marketing Manager role.
⚠️ Potential Challenges:
1. Workload: As the sole Marketing Manager, there may be times when the workload is high, requiring strong time management and prioritization skills.
2. Stakeholder Management: Working with attorneys, practice group leaders, and cross-functional departments may present challenges in managing expectations and ensuring alignment with the firm’s goals and messaging.
3. Budget Constraints: Marketing campaigns and events may be subject to budget constraints, requiring creative problem-solving and resourcefulness.
4. Location-Specific Challenges: As a Marketing Manager based in Maryland Heights, Missouri, you may face unique challenges in reaching and engaging with a local audience, as well as competing with larger marketing firms in the region.
ASSUMPTION: Given the company's size and focus on the legal industry, the Marketing Manager may face unique challenges in balancing marketing efforts across multiple channels and ensuring alignment with the firm’s goals and messaging.
📈 Similar Roles Comparison:
1. Marketing Manager (Legal Industry): This role is similar to other Marketing Manager positions in the legal industry, with a focus on generating leads, retaining clients, and elevating the organization’s visibility. However, this role may have a more specialized focus on the legal industry and require a deeper understanding of legal marketing trends and best practices.
2. Marketing Manager (Professional Services): This role is similar to other Marketing Manager positions in professional services industries, such as consulting or accounting. These roles may share similar responsibilities, such as campaign management, content strategy, and event planning. However, the specific industry focus and target audience may differ.
3. Marketing Manager (Mid-sized Company): This role is similar to other Marketing Manager positions in mid-sized companies, with a focus on collaboration, innovation, and a commitment to excellence. These roles may share similar responsibilities, such as campaign management, SEO, and content strategy. However, the specific company culture and work environment may differ.
ASSUMPTION: When comparing this role to similar positions, it is essential to consider the unique aspects of the legal industry, the company's size, and the specific work environment to ensure a strong fit for your career goals and preferences.
📝 Sample Projects:
1. Marketing Campaign for New Service Launch: Develop and execute a multi-channel marketing campaign to launch a new legal service, including email marketing, social media advertising, and targeted print materials.
2. Event Planning and Management: Plan, coordinate, and execute a Continuing Legal Education (CLE) event, including speaker management, logistics, and promotional materials.
3. Website Content Strategy and Development: Create and implement a content strategy for the company's website, including SEO-optimized content, blog posts, and landing pages.
ASSUMPTION: These sample projects are designed to illustrate the Marketing Manager's unique responsibilities and the specific industry focus of the role. However, the actual projects and campaigns may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview:
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Marketing Manager, and how they may evolve over time?
2. Team Structure: How does the Marketing Manager collaborate with other departments, such as legal, IT, and HR, to ensure alignment with the firm’s goals and messaging?
3. Marketing Budget: How is the marketing budget allocated across different channels, and how is it determined?
4. Marketing Technology: What marketing technology platforms does the company use, and how are they integrated into the marketing workflow?
5. Career Growth: What opportunities are there for career growth and advancement within the company, and how has the Marketing Manager role evolved over time?
ASSUMPTION: These interview questions are designed to provide a deeper understanding of the Marketing Manager's unique responsibilities, the company's marketing strategy, and career growth opportunities within the organization.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://careers.lexiconservices.com/?gh_jid=4677264008).
2. Tailor your resume and cover letter to highlight relevant marketing campaign management experience and SEO knowledge.
3. Prepare for behavioral interview questions that focus on your ability to manage multiple projects, work collaboratively, and adapt to changing priorities.
4. Research the company and its focus on the legal industry to demonstrate your understanding of the firm's unique needs and requirements.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
