Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Slick Rock Tanning & Spa

🔹 Location: 9044 W Prairie Ave, Post Falls, ID 83854

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-05

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing strategies to drive brand growth and market presence
• Leading omnipresent marketing campaigns across paid media, client engagement initiatives, events, and in-store promotions
• Ensuring consistent messaging and high-impact results across all channels and locations
• Elevating the brand's visibility, attracting and converting new clients, increasing membership enrollments, and fostering customer loyalty

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across multiple channels and locations.

📋 Key Responsibilities

✅ Utilize an omnichannel approach to drive new client acquisition, membership upgrades, and revenue growth from existing clients across multiple store locations

✅ Drive a measurable increase in new client acquisitions, with specific targets set for new leads, client sign-ups, and new memberships through various digital marketing channels

✅ Analyze client data and feedback to create personalized marketing initiatives that resonate with current customers

✅ Plan and execute local events, promotions, and partnerships to increase brand visibility and attract foot traffic to the salons

✅ Engage with the community and leverage local advertising channels to drive interest and brand loyalty

✅ Develop and execute automated nurture campaigns to guide leads through the sales funnel and drive conversions

✅ Use CRM and marketing automation tools to track lead interactions, segment audiences, and optimize campaign performance

✅ Achieve a specific return on investment (ROI) for paid media campaigns, ensuring that advertising spend is optimized for maximum impact and cost-efficiency

✅ Track and assess the effectiveness of marketing strategies through key performance indicators (KPIs) and reporting tools

✅ Provide regular, detailed reports on campaign performance, client acquisition, and membership sales, with actionable insights and recommendations for continuous improvement

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field or equivalent experience

Experience: Minimum of 5 years of experience in marketing, with a proven track record in driving client acquisition, membership growth, and revenue increase in a similar industry or retail environment

Required Skills:

• Above average oral and written communication skills, including high proficiency in all MS Office applications including Outlook, Word, Excel, and PowerPoint
• Working experience with creative software: Illustrator, Canva, ChatGPT, Google Workspace
• Competency in marketing automation and CRM, preferably Hubspot
• Ability to manage multiple projects while maintaining a positive attitude
• Ability to think critically, in order to develop and assess marketing materials
• Outstanding organization and administrative skills
• Ability to demonstrate independent thinking as well as a teamwork approach to job responsibilities
• Experience with digital platforms, social media, and content marketing

Preferred Skills:

• Familiarity with the wellness, tanning, or beauty industry
• Expertise in developing and executing omnichannel marketing strategies
• Proficiency in managing lead workflows and creating automated nurture campaigns
• Strong analytical skills with experience in tracking, measuring, and optimizing marketing performance
• Strong project management skills with the ability to handle multiple tasks and prioritize effectively
• Excellent written and verbal communication skills, with the ability to create compelling marketing materials and engage with diverse audiences
• Alignment with Slick Rock Tanning & Spa's mission to enhance clients' self-esteem and well-being

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in driving client acquisition and revenue growth. Familiarity with the wellness, tanning, or beauty industry is preferred but not required.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year

Benefits:

• 401k retirement
• Health insurance
• Paid time off
• Free tanning & spa services
• Employee discounts
• Professional training & development
• Community service opportunities
• Team events

Working Hours: 8-hour shift, Monday to Friday, with weekend availability up to 10% travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location. The benefits package is comprehensive and includes various perks to support employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees

Founded: 2010

Company Description:

• Slick Rock Tanning & Spa invests in the best and latest skin and spa technologies to create a whole-body experience
• The company aims to help clients look and feel amazing from the inside out, providing exceptional value for their time and money
• Slick Rock Tanning & Spa is committed to meeting the needs of a multigenerational and multicultural workforce, fostering inclusion both within the company and across interactions with clients, candidates, and partners

Company Specialties:

• State-of-the-art sun, spray, and spa services
• Affordable wellness services
• Community engagement and events

Company Website: http://www.slickrocktanningspa.com

ASSUMPTION: Slick Rock Tanning & Spa is a growing wellness and fitness services company that prioritizes client satisfaction, employee well-being, and community engagement.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and leadership opportunities

Reporting Structure: The Marketing Manager will report directly to the company's leadership team and collaborate with various departments, including sales, operations, and customer service

Work Arrangement: On-site, with occasional travel up to 10% for events, partnerships, and community engagement initiatives

Growth Opportunities:

• Potential to advance to a director or vice president of marketing role as the company continues to grow
• Opportunities to lead and mentor junior marketing team members
• Chance to expand skills and expertise in various marketing channels and strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and expand skills and expertise.

🌍 Location & Work Environment

Office Type: Professional office setting with a casual, wellness-focused atmosphere

Office Location(s): 9044 W Prairie Ave, Post Falls, ID 83854

Geographic Context:

• Post Falls, Idaho, is a small city located in the Spokane metropolitan area, offering a mix of urban and rural amenities
• The region is known for its outdoor recreation opportunities, including hiking, biking, and water sports
• The Spokane metropolitan area has a population of approximately 580,000 people, providing a large market for wellness and fitness services

Work Schedule: 8-hour shift, Monday to Friday, with weekend availability up to 10% travel

ASSUMPTION: The office location in Post Falls, Idaho, offers a pleasant work environment with easy access to outdoor recreation and a large market for wellness and fitness services.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth behavioral and situational interview with the hiring manager and a member of the leadership team
• Skills assessment or case study presentation
• Final interview with the company's leadership team
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Lead generation and conversion
• CRM and marketing automation proficiency
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research the company's industry, competitors, and marketing strategies to show your enthusiasm and preparation
• Practice your presentation skills and be prepared to discuss your marketing approach for the role

ATS Keywords: Marketing Strategy, Client Acquisition, Membership Growth, Revenue Increase, Digital Marketing, Social Media Management, Email Marketing, Content Creation, CRM, Marketing Automation, Project Management, Analytical Skills, Communication Skills, Creative Software, Community Engagement, Event Planning

ASSUMPTION: The application process for this role will involve multiple interviews and assessments to evaluate the candidate's marketing skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Creative software: Illustrator, Canva, ChatGPT, Google Workspace
• CRM and marketing automation tools: Hubspot (preferred), other similar platforms
• Social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest
• Email marketing platforms: Mailchimp, Constant Contact, Hubspot
• SEO and analytics tools: Google Analytics, Google Ads, SEMrush, Ahrefs
• Project management tools: Asana, Trello, Monday.com

ASSUMPTION: The Marketing Manager will be expected to have proficiency in various marketing tools and technologies to effectively execute campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Transparent: Open and honest communication is essential for building trust and fostering a positive work environment
• Inspirational: Encouraging and motivating team members to achieve their best
• Aligned: Working collaboratively towards common goals and objectives
• Accountable: Taking responsibility for one's actions and delivering on commitments
• Results-oriented: Focusing on outcomes and continuous improvement
• Disciplined: Maintaining a structured and organized approach to work

Work Style:

• Collaborative: Working closely with team members and other departments to achieve shared goals
• Adaptable: Embracing change and adjusting to new situations as needed
• Proactive: Taking initiative and being proactive in identifying and addressing opportunities and challenges
• Detail-oriented: Paying close attention to details to ensure high-quality work
• Customer-focused: Prioritizing client needs and satisfaction

Self-Assessment Questions:

• How do your personal values align with Slick Rock Tanning & Spa's core values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach prioritizing multiple projects and tasks, and how do you ensure that you're focusing on the most important aspects?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Slick Rock Tanning & Spa's values and work style, as well as a willingness to adapt and grow in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and attention to detail
• Working with a limited marketing budget, necessitating strategic decision-making and cost-effective solutions
• Collaborating with various departments and stakeholders, requiring strong communication and interpersonal skills
• Keeping up-to-date with industry trends and best practices, demanding continuous learning and professional development
• Balancing marketing efforts across multiple locations, ensuring consistency and maximizing local market penetration

ASSUMPTION: The Marketing Manager will face various challenges in this role, requiring strong skills, adaptability, and a strategic mindset to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on client acquisition, membership growth, and revenue increase in a retail environment
• While marketing managers in other industries may focus on brand awareness and market share, this role emphasizes driving tangible results and ROI
• Career progression in this role may differ from traditional marketing paths, offering unique growth opportunities within the wellness and retail sectors

ASSUMPTION: This role offers a unique blend of marketing and retail experience, with a focus on driving measurable results and growth within the wellness industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive new client sign-ups and membership upgrades
• Creating and implementing an automated email nurture campaign to guide leads through the sales funnel and drive conversions
• Planning and executing a grand opening event for a new salon location, including local partnerships and promotions
• Analyzing client data and feedback to create personalized marketing initiatives that resonate with current customers
• Optimizing paid media campaigns to achieve a specific ROI and maximize cost-efficiency

ASSUMPTION: These sample projects illustrate the diverse marketing responsibilities and strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and how this role fits into the overall strategy?
• How does the company measure the success of marketing campaigns, and what key performance indicators (KPIs) are used?
• What opportunities are there for growth and professional development within the marketing department and the company as a whole?
• How does the company support work-life balance, and what resources are available to employees to maintain a healthy lifestyle?
• Can you provide an example of a successful marketing campaign that the company has executed, and what lessons were learned from it?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, as well as your ability to think critically and make informed decisions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research the company's industry, competitors, and marketing strategies to show your enthusiasm and preparation
• Practice your presentation skills and be prepared to discuss your marketing approach for the role
• Follow up with the hiring manager one week after your initial application, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.