📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: InVue
🔹 Location: Charlotte, NC, USA
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving integrated marketing initiatives for brand awareness, sales enablement, channel development, and customer engagement
- Cross-functional collaboration with global teams, agency partners, and internal content creators
- End-to-end campaign management, from concept to launch to performance analysis
- Budget management and maximizing ROI for marketing efforts
- Staying current with industry trends and tools to improve marketing speed, quality, and effectiveness
ASSUMPTION: This role requires a proactive, detail-oriented individual who can balance planning and execution while working in a lean, fast-paced environment.
📋 Key Responsibilities
✅ Lead the commercialization of new products by ensuring all marketing assets are complete, on-brand, and aligned with customer needs
✅ Develop and deliver campaign assets to support global sales, distribution, and channel partners
✅ Regularly analyze campaign performance across channels and recommend improvements based on data and insights
✅ Partner with the Director of Marketing to execute strategies that grow brand awareness and drive entry into new markets
✅ Work closely with the Content Strategist to align on timelines, asset needs, and creative briefs
✅ Manage organic social media execution, including content planning, scheduling, and performance reporting
✅ Oversee event and trade show logistics to ensure activations are timely, on-brand, and within budget
✅ Coordinate paid media efforts and manage third-party vendors to support campaign execution
✅ Monitor spend for events, paid campaigns, and tools under your scope to stay within budget and maximize ROI
✅ Maintain and organize digital asset libraries to ensure marketing content is easy to find, use, and update
✅ Stay current on industry trends and tools to continually improve marketing speed, quality, and effectiveness
✅ Limited travel may be required to support field events and partner activities
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 5+ years of marketing experience, at least 2 years in B2B
Required Skills:
- Solid working knowledge of digital and traditional marketing channels
- Hands-on experience with multiple of the following: email marketing, paid social/search, content marketing, demand generation, and tradeshow activation
- Excellent interpersonal, communication, and collaboration skills
- Detail oriented, creative problem solver, and a team player with a bias for action
Preferred Skills:
- Experience or familiarity with Hardware Manufacturing or SaaS
- Experience or familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, HubSpot, or video editing software
ASSUMPTION: Candidates with experience in B2B marketing and familiarity with relevant tools and software will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Charlotte, NC area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM. Occasional evenings and weekends may be required to support events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: InVue operates in the security systems and services industry, focusing on retail merchandise security, hardware manufacturing, and SaaS solutions.
Company Size: InVue is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment.
Founded: InVue was founded in 2007 and has since grown to become a global technology company with offices in the United States and the Netherlands.
Company Description:
- InVue provides innovative merchandising, security, and IoT solutions to promote and protect valuable assets for leading brands worldwide.
- The company offers a range of products and services, including IR ecosystems, laptop security, and retail software analytics, to improve operations and enhance user experiences.
- InVue's solutions seamlessly integrate with critical infrastructure, retail operations, and mobile carrier solutions to create a comprehensive security ecosystem.
Company Specialties:
- IR Ecosystem
- Laptop Security
- Handheld Electronics Security
- Camera Security
- Tablet Security
- Consumer Electronics
- Cabinet Locks
- Point of Sale Security
- High Theft Merchandise Security
- Retail Merchandise Security
- Cell Phone Security
- Smart Watch Security
- Tablet Stands
- mPOS
- Tablet Enclosures
- Retail Software Analytics
- OneKEY Ecosystem
- Brand Solutions
- Tablet Solutions
- Mobile Carrier Solutions
- Software Solutions
- Data Center Security
- Retail Operations
- Critical Infrastructure Security
Company Website: https://www.invue.com/
ASSUMPTION: InVue's diverse range of products and services requires a Marketing Manager with a broad skill set and adaptability to various industries and markets.
📊 Role Analysis
Career Level: This role is suitable for an experienced Marketing Manager looking to drive strategic initiatives and tactical execution in a dynamic environment.
Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and works closely with global teams, agency partners, and internal content creators.
Work Arrangement: This is an on-site role with limited travel requirements to support field events and partner activities.
Growth Opportunities:
- Potential to expand responsibilities and influence marketing strategies as the company grows and enters new markets.
- Opportunities to develop skills in new areas, such as event management, paid media coordination, and digital asset management.
- Possibility to advance to a leadership role within the marketing department or related functions.
ASSUMPTION: This role offers growth opportunities for the right candidate who demonstrates strong performance and a willingness to take on new challenges.
🌍 Location & Work Environment
Office Type: InVue's headquarters in Charlotte, NC features a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 9201 Baybrook Ln, Charlotte, NC 28277, USA
Geographic Context:
- Charlotte, NC is the largest city in the state and serves as a major hub for finance, energy, and technology industries.
- The city offers a diverse range of cultural attractions, including museums, theaters, and sports teams, as well as numerous parks and outdoor recreation opportunities.
- Charlotte has a humid subtropical climate with mild winters and hot, humid summers.
Work Schedule: The Marketing Manager will typically work Monday-Friday, 9:00 AM - 5:00 PM, with occasional evenings and weekends required to support events and campaigns.
ASSUMPTION: The Marketing Manager should be comfortable working in an on-site environment and be willing to adapt to the occasional demands of a fast-paced, dynamic work schedule.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Presentation or case study to evaluate strategic thinking and communication abilities
- Final interview with the Director of Marketing to discuss fit within the team and company
Key Assessment Areas:
- Strategic thinking and planning
- Campaign execution and project management
- Data analysis and performance reporting
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that match the required qualifications.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and data-driven insights.
- Demonstrate your understanding of InVue's products, services, and industry by researching the company and preparing thoughtful questions for the interview.
ATS Keywords: Marketing, Brand Awareness, Sales Enablement, Channel Development, Customer Engagement, Campaign Performance Analysis, Content Strategy, Social Media Management, Event Logistics, Paid Media Coordination, Budget Management, Digital Asset Management, Industry Trends, Communication, Collaboration, Problem Solving
ASSUMPTION: InVue's application process is designed to assess both hard and soft skills, as well as cultural fit, to ensure the best possible match for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Canva
- HubSpot
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Paid media platforms (e.g., Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager should be comfortable learning and utilizing new tools and technologies as needed to support campaign execution and improve marketing efficiency.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Action: Taking initiative and driving results
- Results: Focusing on outcomes and delivering value
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and ethical behavior
Work Style:
- Proactive and self-motivated
- Adaptable and flexible
- Detail-oriented and organized
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you stay current with industry trends and adapt your marketing strategies accordingly?
- Can you provide an example of a time when you successfully managed a project with tight deadlines and multiple stakeholders?
- How do you prioritize and manage your workload when faced with competing priorities and tight deadlines?
ASSUMPTION: InVue values candidates who align with their core values and demonstrate a strong work ethic, adaptability, and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Adapting to a fast-paced, dynamic work environment with changing priorities and demands
- Collaborating with global teams and agency partners, requiring strong communication and cultural sensitivity
- Limited travel requirements to support field events and partner activities, which may disrupt personal schedules and plans
ASSUMPTION: The Marketing Manager should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and demands.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a mix of strategic planning and tactical execution, with a focus on campaign management and performance analysis.
- InVue's diverse range of products and services requires a Marketing Manager with a broad skill set and adaptability to various industries and markets.
- This role offers growth opportunities for the right candidate, with potential to expand responsibilities and influence marketing strategies as the company grows.
ASSUMPTION: This role is unique in its blend of strategic and tactical responsibilities, requiring a versatile Marketing Manager with a strong foundation in both areas.
📝 Sample Projects
- Developing and executing a global product launch campaign, including cross-functional collaboration with global teams, agency partners, and internal content creators
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
- Managing event logistics for trade shows and field events, ensuring activations are timely, on-brand, and within budget
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing team structure and how this role fits within it?
- How does InVue support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign at InVue and discuss the key factors that contributed to its success?
- How does InVue approach collaboration with global teams and agency partners, and what role would I play in facilitating these relationships?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.jobvite.com/invue/job/oKDmwfwZ
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that match the required qualifications.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and data-driven insights.
- Research InVue's products, services, and industry to demonstrate your understanding and prepare thoughtful questions for the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
