Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Decisely

🔹 Location: Alpharetta, Georgia, United States

🔹 Job Type: On-site

🔹 Category: Human Resources Services

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing initiatives to support growth objectives
• Driving demand generation and brand positioning
• Developing content strategy across various channels
• Collaborating cross-functionally with Sales, Product, and Client Success teams

ASSUMPTION: Given the multi-channel approach detailed in the description, this role requires a versatile marketer comfortable with both high-level strategy and hands-on execution.

📋 Key Responsibilities

✅ Develop and execute a comprehensive B2B marketing strategy aligned with company goals.

✅ Plan and optimize multi-channel campaigns, including email, paid media, social media, and SEO.

✅ Oversee the development of content assets to support the buyer journey.

✅ Establish and manage marketing KPIs using analytics tools for performance tracking.

✅ Collaborate with sales and other departments to align strategies and communication.

ASSUMPTION: Responsibilities are built around a goal to improve market positioning and customer acquisition, reflective of the company's commitment to expansion and innovation in the Insurtech space.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field

Experience: 5–8 years of experience in B2B marketing; experience in Insurtech, healthtech, SaaS, or employee benefits highly preferred

Required Skills:

• B2B Marketing expertise
• Demand generation and campaign execution
• Proficiency with CRM platforms like HubSpot and Salesforce

Preferred Skills:

• Experience in the Insurtech or similar industries
• Advanced analytics and content strategy skills

ASSUMPTION: Given the detailed technology and industry preferences, candidates with a strong tech-savviness and familiarity with the employee benefits sector will be highly competitive.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive for the Alpharetta, GA area and industry.

Benefits:

• Standard health and dental benefits
• 401(k) participation
• Flexible work schedules

Working Hours: 40 hours per week, with standard business day hours and occasional travel expectations

ASSUMPTION: Benefits are assumed to be in line with industry standards for similarly sized companies, offering flexibility and comprehensive coverage.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services, with a focus on benefits management within the Insurtech field

Company Size: 77 employees, providing a small-to-mid-sized company environment known for agility and a dynamic culture

Founded: 2015, with rapid growth and innovation since its inception

Company Description:

• Committed to reimagining broker-small business relationships
• Provides comprehensive HR and benefits solutions
• Focuses on technology-driven service offerings

Company Specialties:

• Health Benefits
• HR Benefits Management
• INSURTECH solutions

Company Website: http://www.decisely.com

ASSUMPTION: Decisely is growing as a niche player in the HR and benefits sector, emphasizing the use of technology to solve traditional industry challenges.

📊 Role Analysis

Career Level: Mid to senior level, likely reporting to executive management within the marketing or strategy team

Reporting Structure: Reports to the Head of Marketing or Chief Marketing Officer

Work Arrangement: Primarily on-site in Alpharetta, with leadership responsibilities that may involve travel

Growth Opportunities:

• Leadership roles within the marketing department
• Cross-departmental projects and initiatives
• Significant influence on company growth strategies

ASSUMPTION: The role is integral to Decisely’s strategic growth, requiring a proactive approach to market challenges and opportunities.

🌍 Location & Work Environment

Office Type: Modern corporate office providing collaborative spaces

Office Location(s): Alpharetta, GA

Geographic Context:

• Located in a prominent technology hub
• Accessible via major highways and public transport
• Proximity to Atlanta offers rich business networking opportunities

Work Schedule: Standard office hours with potential for flexible scheduling

ASSUMPTION: Alpharetta's location as a growing tech and business area suggests dynamic opportunities within and outside the organization.

💼 Interview & Application Insights

Typical Process:

• Initial interview with HR for screening
• Technical assessment of marketing skills
• Final interviews with department head and executive team

Key Assessment Areas:

• Proficiency in marketing strategies and tools
• Ability to drive results through demand generation
• Cross-functional collaboration skills

Application Tips:

• Highlight experience in B2B marketing, especially within relevant industries
• Provide examples of successful marketing campaigns
• Showcase analytical skills through data-driven project results

ATS Keywords: B2B Marketing, Demand Generation, Campaign Execution, Sales Alignment, Insurtech

ASSUMPTION: Emphasizing experience in Insurtech and highlighting technical skills in content strategy will significantly strengthen an application.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics

ASSUMPTION: Familiarity with these tools is critical for marketing analytics and campaign management, aligning with the company’s focus on data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Client-centric approach
• Diversity and inclusivity
• Innovation and forward-thinking

Work Style:

• Collaborative and team-oriented
• Results-driven
• Open to new ideas and approaches

Self-Assessment Questions:

• Am I comfortable working in a highly dynamic and innovative environment?
• Do I have a proven track record in leading cross-functional marketing initiatives?
• Am I willing to work on-site and travel as needed?

ASSUMPTION: The company values innovation and diversity, aligning closely with its initiative to enhance client relationships and expand market reach.

⚠️ Potential Challenges

• Balancing strategic and tactical marketing demands
• Operating within a competitive Insurtech marketplace
• Ensuring marketing initiatives align with rapid company growth
• Managing cross-functional collaboration with diverse teams

ASSUMPTION: Success in this role requires navigating high impact demands and cross-functional complexities within a growth-focused environment.

📈 Similar Roles Comparison

• Roles in larger companies may focus more narrowly on specific tasks, whereas this role covers broad marketing functions.
• Similar positions in start-ups may demand higher flexibility and innovation.
• Compared to purely digital marketing roles, this requires more strategic oversight and cross-departmental collaboration.

ASSUMPTION: Applicants should be prepared for a role that spans full-spectrum marketing activities—typical in companies scaling quickly.

📝 Sample Projects

• Leading a comprehensive rebranding initiative
• Developing a B2B demand generation campaign from the ground up
• Implementing data-driven content strategies across digital platforms

ASSUMPTION: Sample projects should demonstrate leadership in innovative marketing strategies and hands-on execution of comprehensive campaigns.

❓ Key Questions to Ask During Interview

• What are the company's primary goals for the marketing department?
• How does the company measure the success of its marketing initiatives?
• Can you describe the relationship between the marketing and sales teams?
• What has been the company's biggest marketing achievement to date?
• How does Decisely encourage professional growth and development for its employees?

ASSUMPTION: These questions aim to clarify role expectations and explore how the company supports marketing innovation and career development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company’s careers page or job listing sites.
• Prepare a tailored resume highlighting relevant experience and accomplishments.
• Attach examples of past successful marketing campaigns, if possible.
• Highlight familiarity with marketing tools and relevant technologies.
• Prepare to discuss specific strategies implemented in previous roles during interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.