📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Agiliti
🔹 Location: Eden Prairie, Minnesota
🔹 Job Type: On-site
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Agiliti's service offerings
- Collaborating with cross-functional teams to create marketing programs
- Measuring the impact of marketing efforts and achieving specific results
- Serving as a trusted marketing expert for the company and its partners
- Supporting the integration of company mergers and acquisitions through effective communication and rebranding activities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead, develop, and implement marketing strategies and go-to-market plans for Agiliti's service product offerings
✅ Collaborate with various teams to create marketing programs that drive customer loyalty, engagement, and demand generation
✅ Measure the impact of marketing efforts and achieve specific results for demand generation, incremental sales, brand awareness, and overall brand equity while maintaining established budget parameters
✅ Serve as a trusted marketing expert for the company, the sales team, acquired companies, and business partners
✅ Support the integration of company mergers and acquisitions through effective communication, rebranding activities, and marketing programs while maintaining brand consistency and alignment to overall brand positioning
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced and evolving healthcare environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, journalism, business administration, or equivalent combination of education or experience
Experience: 5+ years of experience in corporate marketing, preferably in a healthcare and business-to-business marketing environment
Required Skills:
- Proven leadership skills and expert project management skills
- Outstanding writing skills and strong creative aptitude
- Experience in creating marketing strategies and developing/editing content and creative assets for various marketing channels
- Ability to think strategically and suggest creative solutions with a proactive approach to problem identification and solving
- Ability to build partnerships and effectively establish and maintain relationships with internal and external clients and vendors
Preferred Skills:
- Experience with Challenger Selling
- Experience with WordPress, HubSpot, Google Analytics, and top social channels
ASSUMPTION: Candidates with experience in healthcare and B2B marketing environments will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,433.79 - $128,609.17 (based on market locations shown)
Benefits:
- Health Insurance Options (Medical, Dental & Vision plans)
- Short- and Long-Term Disability plans
- Flexible Spending Accounts
- Health Savings Accounts
- Life Insurance Options
- Paid Time Off
- 401K Saving Plan with employer match
- Employee Discounts
- Tuition Reimbursement
- Daily Pay program
- Employee Assistance Program
- Wellness Programs
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on market locations and may vary depending on several factors, including geographic location, experience, job-related knowledge, skills, and related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, focusing on medical equipment management and healthcare supply chain
Company Size: 5,001-10,000 employees
Founded: 1939, with a rich history and extensive experience in the healthcare industry
Company Description:
- Agiliti is a company of 5,500+ passionate equipment management experts
- Their brand is dedicated to optimizing clinical outcomes while relentlessly improving economic outcomes for their customers
- They strive to make every interaction count and believe in the power of changing lives through their work
Company Specialties:
- Medical Equipment Management
- Healthcare
- Healthcare Supply Chain
Company Website: https://www.agilitihealth.com
ASSUMPTION: Agiliti's extensive experience and focus on the healthcare industry make it an attractive employer for candidates seeking to grow their careers in this sector.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the opportunity to grow and take on more responsibilities as the company continues to expand
Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position, depending on the company's organizational structure
Work Arrangement: On-site, with the possibility of occasional travel (up to 15%) for meetings, conferences, or client visits
Growth Opportunities:
- Potential advancement to a senior marketing role or a similar position within the company
- Expansion of responsibilities as the company grows and acquires new businesses
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
ASSUMPTION: Agiliti's growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): Eden Prairie, Minnesota
Geographic Context:
- Eden Prairie is a suburb of Minneapolis-Saint Paul, the 16th-largest metropolitan area in the United States
- The area offers a high quality of life, with excellent schools, numerous recreational opportunities, and a vibrant cultural scene
- Minnesota is known for its strong job market, particularly in the healthcare and technology sectors
Work Schedule: Standard full-time work hours, with the possibility of occasional overtime or flexible scheduling to meet project deadlines
ASSUMPTION: Eden Prairie's central location and proximity to major highways make it an ideal place to live and work, with easy access to the Twin Cities metropolitan area and its amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with senior leadership, if applicable
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy development and implementation
- Content creation and editing skills
- Project management and leadership abilities
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Agiliti's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Showcase your ability to develop and implement marketing strategies and create engaging content
- Demonstrate your understanding of the healthcare industry and Agiliti's business model
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
ATS Keywords: Marketing Strategies, Content Development, Project Management, Digital Marketing, Social Media, Sales Enablement, Brand Awareness, Customer Engagement, Challenger Selling, Writing Skills, Creative Aptitude, Analytical Skills, Relationship Building, Problem Solving, WordPress, HubSpot, Google Analytics
ASSUMPTION: Agiliti's hiring process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's needs.
🛠️ Tools & Technologies
- WordPress
- HubSpot
- Google Analytics
- Top social channels (e.g., LinkedIn, Twitter, Facebook)
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in corporate marketing environments.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: Always ready, always available for every patient
- Innovative: Relentlessly improving economic outcomes for customers
- Collaborative: Working together to achieve exceptional results
- Accountable: Taking ownership and delivering on our promises
- Passionate: Committed to making every interaction count
Work Style:
- Agiliti values a fast-paced, dynamic work environment
- The company encourages creativity, innovation, and continuous learning
- Employees are expected to be self-motivated, proactive, and results-driven
- Agiliti fosters a culture of collaboration, teamwork, and open communication
Self-Assessment Questions:
- How do you align with Agiliti's patient-centered value, and can you provide an example of a time when you put patients first in a professional setting?
- Describe your approach to innovation and how you have applied it in a previous marketing role to improve economic outcomes for customers
- How do you collaborate effectively with cross-functional teams, and can you share an example of a successful marketing project that required strong teamwork and communication?
ASSUMPTION: Agiliti's cultural values and work style require candidates to be passionate, innovative, and collaborative, with a strong commitment to patient-centered care and continuous improvement.
⚠️ Potential Challenges
- Working in a fast-paced and evolving healthcare environment may require candidates to adapt quickly to changes and prioritize effectively
- Balancing multiple projects and deadlines may present challenges, requiring strong time management and organizational skills
- Occasional travel may be required, which could disrupt personal schedules or family commitments
- Agiliti's focus on mergers and acquisitions may present unique challenges related to integration, rebranding, and maintaining brand consistency
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and sometimes demanding work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles in the healthcare industry, this position offers a unique blend of strategic, creative, and analytical responsibilities
- Agiliti's focus on mergers and acquisitions presents opportunities for candidates to gain experience in post-merger integration and rebranding activities
- Career paths in this role may lead to senior marketing positions or other leadership opportunities within the company
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, making it an attractive choice for marketing professionals seeking to advance their careers in the healthcare industry.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new medical device or service offering
- Creating a comprehensive content marketing plan to drive customer engagement and lead generation for an existing product line
- Managing a product launch campaign, including event planning, media relations, and sales enablement activities
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the marketing manager role at Agiliti, requiring candidates to demonstrate their ability to handle a wide range of responsibilities and initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and branding, and how this role fits into the overall marketing strategy?
- How does Agiliti support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed, and what were the key factors in its success?
- How does Agiliti measure the impact of its marketing efforts, and what metrics are most important for this role?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's marketing strategy, and the team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Agiliti careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
- Research Agiliti's company culture, values, and mission to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
