📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Greystar
🔹 Location: City Office Raleigh, Raleigh, NC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customized marketing strategies
- Collaborating with various teams to enhance property performance
- Managing the Greystar brand and overseeing marketing budgets
- Project managing digital assets and collateral materials
- Providing technical guidance and support to onsite and corporate teams
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Serve as the primary marketing contact for onsite and operations teams
✅ Collaborate with onsite teams and operations to create marketing programs that enhance property performance
✅ Define and execute marketing strategy, brand evolution, and programs to support business development and financial performance goals
✅ Oversee and manage the Greystar brand to maintain consistency across the portfolio
✅ Assist in acquisition and disposition assignments by managing digital asset transfers and advertising agreements
✅ Research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses
✅ Project manage the development of community-specific digital assets and collateral materials
✅ Provide oversight of online reputation management (ORM) and social media initiatives
✅ Provide marketing budget recommendations for acquisitions and support annual budgeting efforts
✅ Oversee property photography projects and maintain a centralized photo library
✅ Develop and conduct portfolio trainings for new programs and continuing education of marketing initiatives
✅ Conduct regular touchpoints with operations to discuss client expectations, marketing goals, and marketing support
✅ Meet with advertising and marketing partners to review service contracts, monitor product performance, and fine-tune services
✅ Provide technical guidance and support to onsite and corporate teams
✅ Collaborate with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level
✅ May supervise other marketing team members by interviewing, hiring, training, developing, managing their performance, and making tough decisions when necessary
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on digital marketing and project management
Required Skills:
- Proven experience in marketing strategy and brand management
- Strong project management skills
- Excellent communication and collaboration skills
- Proficiency in marketing technology and tools
- Ability to analyze data and make data-driven decisions
- Familiarity with the real estate industry
Preferred Skills:
- Experience with marketing automation platforms
- Fluency in Spanish
- Experience with CRM software
ASSUMPTION: Candidates with experience in the real estate industry and a strong understanding of marketing technology will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $85,000 per year
Benefits:
- Robust benefits package, including medical, dental, vision, and disability & life insurance
- Generous paid time off, with additional vacation accrued with tenure
- 401(k) with company match up to 6% of pay after 6 months of service
- Paid parental leave and lifetime fertility benefit reimbursement up to $10,000
- Employee assistance program, critical illness, accident, hospital indemnity, pet insurance, and legal plans
- Charitable giving program and benefits
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 5-10 years of experience in the real estate industry.
📌 Applicant Insights
🔍 Company Context
Industry: Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in the institutional-quality rental housing, logistics, and life sciences sectors.
Company Size: Greystar has over 17,000 employees and manages more than $315 billion of real estate in 250 markets globally, with offices throughout North America, Europe, South America, and the Asia-Pacific region.
Founded: Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business.
Company Description:
- Greystar provides world-class service in the residential rental housing industry
- The company's vertically integrated business model integrates the management, development, and investment disciplines of the rental housing industry on international, regional, and local levels
- Greystar's experienced and cross-functional executive team boasts an average of over 23 years of industry experience
Company Specialties:
- Property Management Services
- Investment Management Services
- Development and Construction Services
Company Website: greystar.com
ASSUMPTION: Greystar's size and global presence provide opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is at the senior management level, with the potential for further advancement within the marketing department or into other areas of the business.
Reporting Structure: The Marketing Manager will report directly to the Regional Marketing Director and will collaborate with various teams, including onsite teams, operations, and regional leadership.
Work Arrangement: This role is on-site, with the potential for occasional remote work or hybrid arrangements based on business needs.
Growth Opportunities:
- Potential to advance within the marketing department or into other areas of the business
- Exposure to diverse markets and industries
- Opportunities to work on high-profile projects and initiatives
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Greystar's office in Raleigh, NC, is a modern, collaborative workspace with a professional and energetic atmosphere.
Office Location(s): 465 Meeting St, Suite 500, Charleston, SC 29403, US; 2525 E Camelback Rd, Suite 500, Scottsdale, AZ 85016, US; 600 E Las Colinas Blvd, Ste 2100, Irving, TX 75039, US; 401 E Jackson St, Suite 3300, Tampa, FL 33602, US; 1545 Peachtree St NE, Suite 700, Atlanta, GA 35039, US; 521 E Morehead St, Suite 400, Charlotte, NC 28202, US; 280 Park Avenue, Suite 24E, New York, NY 10017, US
Geographic Context:
- Raleigh, NC, is a vibrant, growing city with a strong economy and a high quality of life
- The Research Triangle Park (RTP) area, where Greystar's Raleigh office is located, is a major hub for technology, healthcare, and education
- The region offers a diverse range of cultural, recreational, and entertainment options
Work Schedule: The standard workweek is 40 hours, with flexible scheduling options available based on business needs and team agreements.
ASSUMPTION: The Raleigh office provides a dynamic and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the regional marketing director
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and brand management skills
- Project management and organizational skills
- Communication and collaboration skills
- Technical proficiency in marketing technology and tools
- Understanding of the real estate industry and Greystar's business
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy and project management skills
- Demonstrate your understanding of the real estate industry and Greystar's business
- Prepare examples of your marketing campaigns, projects, or initiatives that showcase your skills and achievements
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Marketing strategy, brand management, project management, digital marketing, marketing technology, real estate industry, Greystar
ASSUMPTION: Greystar's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
- Google Workspace (e.g., Google Drive, Google Docs)
- Microsoft Office Suite (e.g., Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Greystar's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Accountability
- Collaboration
- Innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and responsive to change
- Customer-centric and focused on delivering exceptional service
Self-Assessment Questions:
- How do you align with Greystar's core values, particularly integrity and expertise?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
- How do you stay organized and manage multiple projects simultaneously?
- How do you prioritize and make data-driven decisions in a results-driven environment?
ASSUMPTION: Greystar's culture is characterized by a strong work ethic, a focus on results, and a commitment to delivering exceptional service to clients and customers.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse teams and stakeholders to align on marketing strategies and initiatives
- Keeping up with industry trends and best practices in marketing and technology
- Balancing the need for innovation with the requirement to maintain brand consistency across the portfolio
- Managing marketing budgets and ensuring optimal use of resources
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Manager (Real Estate) vs. Marketing Manager (Other Industries):
- Real estate marketing requires a strong understanding of the industry and its unique dynamics
- Real estate marketing may involve working with onsite teams and managing property-specific marketing initiatives
- Real estate marketing may require experience with property management software and other industry-specific tools
- Marketing Manager (Greystar) vs. Marketing Manager (Other Real Estate Companies):
- Greystar's global presence and size provide opportunities for career growth and exposure to diverse markets
- Greystar's vertically integrated business model offers opportunities to work on a wide range of marketing initiatives and projects
- Greystar's focus on innovation and technology provides opportunities to work on cutting-edge marketing campaigns and initiatives
- Marketing Manager (Senior) vs. Marketing Manager (Mid-Level):
- Senior Marketing Managers may have supervisory responsibilities and be involved in strategic decision-making
- Senior Marketing Managers may have more autonomy and be expected to drive results with limited guidance
- Senior Marketing Managers may have more opportunities for career advancement and professional development
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, companies, and career levels.
📝 Sample Projects
- Developing and executing a marketing strategy for a new property acquisition, including branding, advertising, and launch events
- Managing a rebranding initiative for an existing portfolio of properties, including updating marketing materials, website, and social media channels
- Implementing a new marketing automation platform to streamline marketing processes and improve campaign performance
- Conducting market research and analysis to inform marketing strategy and budget allocation
- Developing and delivering training sessions on marketing best practices and new technologies to onsite teams
ASSUMPTION: These sample projects illustrate the range of marketing initiatives and initiatives that a Marketing Manager at Greystar may be involved in.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the company and this role in the next 12-24 months?
- How does Greystar support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Greystar measure the success of its marketing initiatives, and how is this role expected to contribute to those metrics?
- What is the typical career path for a Marketing Manager at Greystar, and what opportunities are there for advancement within the marketing department or other areas of the business?
- How does Greystar approach collaboration and communication with onsite teams, operations, and other stakeholders?
ASSUMPTION: These questions will help you better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your marketing strategy and project management skills
- Prepare examples of your marketing campaigns, projects, or initiatives that showcase your skills and achievements
- Be prepared to discuss your long-term career goals and how this role fits into your plans
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
