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Marketing Manager

ViiV Healthcare
Full-time
On-site
Abbotsford, British Columbia, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: ViiV Healthcare

πŸ”Ή Location: Abbotsford, Victoria, Australia

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for ViiV's HIV business
  • Leading and developing a specialty marketing team
  • Supporting the sales team to outperform the competition
  • Collaborating with cross-functional stakeholders in a complex matrix environment
  • Driving a culture of continuous improvement and operational excellence

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a complex, matrix environment. The ideal candidate will have a proven track record in senior sales and marketing leadership roles with specialty therapeutic area experience.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing and sales strategies to support annual sales and profit objectives

βœ… Guide strategy development for the marketing of new and existing products

βœ… Manage P&L and budget, and provide accurate forecasting

βœ… Coach, develop, and build capability within the marketing team and across the broader business

βœ… Contribute to the development and execution of regional and local strategy as part of the Australia ViiV leadership team

βœ… Lead and sponsor change improvement projects and initiatives across the business

βœ… Build effective relationships with internal stakeholders, fostering collaboration and trust

βœ… Drive a culture of continuous improvement and operational excellence

ASSUMPTION: The role involves a wide range of responsibilities, requiring strong organizational skills, adaptability, and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in senior sales and marketing leadership roles, with a focus on specialty therapeutic areas

Required Skills:

  • Proven success in strategic planning and execution
  • Strong commercial and financial acumen
  • Excellent coaching and mentoring skills
  • Proven ability to influence and collaborate with cross-functional stakeholders
  • Demonstrated ability to drive continuous improvement and operational excellence

Preferred Skills:

  • Experience in the pharmaceutical industry, specifically in HIV
  • Bilingual or multilingual skills
  • Proven ability to manage and develop high-performing teams

ASSUMPTION: Given the complexity of the role and the industry, candidates with relevant experience and a strong understanding of the pharmaceutical landscape are likely to be most successful.

πŸ’° Compensation & Benefits

Salary Range: AUD 180,000 - 220,000 per annum (Based on industry standards for a Marketing Manager with 10+ years of experience in the pharmaceutical industry)

Benefits:

  • Flexible working approach
  • Diversity and inclusion initiatives
  • Development and progression opportunities
  • 5 Feel Good Days and 1 volunteer day per year
  • Option to purchase up to 4 weeks' additional leave per year
  • Access to discounted health insurance

Working Hours: Full-time, Monday to Friday, with flexibility to work from home occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the pharmaceutical industry. Actual compensation may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pharmaceutical Manufacturing, specifically focused on HIV treatment and care

Company Size: Medium (501-1,000 employees), offering a collaborative and dynamic work environment

Founded: 2009, as a joint venture between GSK and Pfizer, with Shionogi joining in 2012

Company Description:

  • ViiV Healthcare is a global specialist HIV company dedicated to delivering advances in treatment and care for people living with HIV
  • The company is committed to improving the lives of people living with HIV beyond its medicines, through collaborations and initiatives that support the community
  • ViiV Healthcare is a subsidiary of GSK, with its global headquarters in London, UK, and US headquarters in Research Triangle Park, North Carolina

Company Specialties:

  • HIV and Pharmaceuticals

Company Website: www.viivhealthcare.com

ASSUMPTION: ViiV Healthcare's focus on HIV treatment and care makes it a unique and impactful place to work, with a strong commitment to improving the lives of people living with HIV.

πŸ“Š Role Analysis

Career Level: Senior Management

Reporting Structure: The Marketing Manager reports directly to the ViiV Country Manager (Australia) and leads the specialty marketing team

Work Arrangement: Full-time, on-site, with flexibility to work from home occasionally

Growth Opportunities:

  • Potential to progress to a more senior leadership role within ViiV Healthcare or GSK
  • Opportunities to work on global projects and gain international experience
  • Access to training and development programs to enhance skills and advance career growth

ASSUMPTION: The Marketing Manager role offers significant opportunities for professional growth and development within ViiV Healthcare and the broader GSK organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 436 Johnston St, Level 3, Abbotsford, Victoria VIC 3067, AU

Geographic Context:

  • Abbotsford is a suburb of Melbourne, Australia's second-largest city
  • The area offers a mix of urban and suburban living, with easy access to public transportation, parks, and cultural attractions
  • Melbourne is known for its vibrant arts scene, world-class dining, and sporting events

Work Schedule: Standard business hours, with flexibility to work from home occasionally

ASSUMPTION: The Abbotsford office provides a modern and collaborative work environment, with easy access to amenities and public transportation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the HR team
  • In-depth interviews with the hiring manager and key stakeholders
  • Final interview with the ViiV Country Manager (Australia)

Key Assessment Areas:

  • Strategic thinking and planning
  • Leadership and team management skills
  • Cross-functional collaboration and stakeholder management
  • Commercial and financial acumen

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
  • Research ViiV Healthcare and the broader pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing strategy, sales strategy, financial acumen, coaching skills, business partnering, stakeholder management, continuous improvement, operational excellence, HIV, pharmaceuticals

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership, and industry-specific knowledge.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Veeva)
  • Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The Marketing Manager will be expected to have proficiency in Microsoft Office Suite and relevant marketing automation tools, as well as experience using CRM software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centricity
  • Innovation
  • Collaboration
  • Integrity
  • Respect

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-driven and focused on continuous improvement

Self-Assessment Questions:

  • Do you have a proven track record of driving strategic initiatives that have improved patient outcomes or market share?
  • Are you comfortable working in a complex, matrix environment with multiple stakeholders?
  • Do you thrive in a collaborative work environment and enjoy mentoring and developing team members?

ASSUMPTION: ViiV Healthcare values a diverse and inclusive work environment, with a strong focus on patient-centricity, innovation, and collaboration.

⚠️ Potential Challenges

  • Managing a complex, matrix environment with multiple stakeholders
  • Balancing strategic planning and day-to-day tactical execution
  • Adapting to changes in the pharmaceutical industry and regulatory environment
  • Working in a fast-paced, dynamic organization with competing priorities

ASSUMPTION: The Marketing Manager role presents unique challenges and opportunities, requiring strong leadership, adaptability, and strategic thinking.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on the HIV therapeutic area, requiring a deep understanding of the disease state and relevant treatments
  • Compared to other pharmaceutical marketing roles, this position offers a unique opportunity to work for a company that is 100% focused on HIV treatment and care
  • Career progression in this role could lead to more senior leadership positions within ViiV Healthcare or GSK

ASSUMPTION: The Marketing Manager role at ViiV Healthcare offers a unique focus on HIV treatment and care, with opportunities for professional growth and development within the broader GSK organization.

πŸ“ Sample Projects

  • Developing and implementing a marketing strategy for a new HIV treatment, including launch planning, pricing, and promotional tactics
  • Conducting market research and competitive analysis to inform strategic decision-making
  • Leading a cross-functional team to develop and execute a patient education campaign, improving health outcomes and adherence

ASSUMPTION: The Marketing Manager will be involved in a wide range of projects, requiring strong leadership, strategic thinking, and collaboration skills.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department and across the broader business?
  • How does ViiV Healthcare support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does ViiV Healthcare approach innovation and continuous improvement in its marketing strategies?
  • What is the company's approach to work-life balance and flexibility for employees?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and team dynamics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
  • Research ViiV Healthcare and the broader pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.