📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: ViiV Healthcare
🔹 Location: Abbotsford, Victoria, Australia
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for ViiV's HIV business
- Leading and developing a specialty marketing team
- Supporting the sales team to outperform the competition
- Collaborating with cross-functional stakeholders in a complex matrix environment
- Driving a culture of continuous improvement and operational excellence
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a complex, matrix environment. The ideal candidate will have a proven track record in senior sales and marketing leadership roles with specialty therapeutic area experience.
📋 Key Responsibilities
✅ Develop and implement marketing and sales strategies to support annual sales and profit objectives
✅ Guide strategy development for the marketing of new and existing products
✅ Manage P&L and budget, and provide accurate forecasting
✅ Coach, develop, and build capability within the marketing team and across the broader business
✅ Contribute to the development and execution of regional and local strategy as part of the Australia ViiV leadership team
✅ Lead and sponsor change improvement projects and initiatives across the business
✅ Build effective relationships with internal stakeholders, fostering collaboration and trust
✅ Drive a culture of continuous improvement and operational excellence
ASSUMPTION: The role involves a wide range of responsibilities, requiring strong organizational skills, adaptability, and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in senior sales and marketing leadership roles, with a focus on specialty therapeutic areas
Required Skills:
- Proven success in strategic planning and execution
- Strong commercial and financial acumen
- Excellent coaching and mentoring skills
- Proven ability to influence and collaborate with cross-functional stakeholders
- Demonstrated ability to drive continuous improvement and operational excellence
Preferred Skills:
- Experience in the pharmaceutical industry, specifically in HIV
- Bilingual or multilingual skills
- Proven ability to manage and develop high-performing teams
ASSUMPTION: Given the complexity of the role and the industry, candidates with relevant experience and a strong understanding of the pharmaceutical landscape are likely to be most successful.
💰 Compensation & Benefits
Salary Range: AUD 180,000 - 220,000 per annum (Based on industry standards for a Marketing Manager with 10+ years of experience in the pharmaceutical industry)
Benefits:
- Flexible working approach
- Diversity and inclusion initiatives
- Development and progression opportunities
- 5 Feel Good Days and 1 volunteer day per year
- Option to purchase up to 4 weeks' additional leave per year
- Access to discounted health insurance
Working Hours: Full-time, Monday to Friday, with flexibility to work from home occasionally
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the pharmaceutical industry. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing, specifically focused on HIV treatment and care
Company Size: Medium (501-1,000 employees), offering a collaborative and dynamic work environment
Founded: 2009, as a joint venture between GSK and Pfizer, with Shionogi joining in 2012
Company Description:
- ViiV Healthcare is a global specialist HIV company dedicated to delivering advances in treatment and care for people living with HIV
- The company is committed to improving the lives of people living with HIV beyond its medicines, through collaborations and initiatives that support the community
- ViiV Healthcare is a subsidiary of GSK, with its global headquarters in London, UK, and US headquarters in Research Triangle Park, North Carolina
Company Specialties:
Company Website: www.viivhealthcare.com
ASSUMPTION: ViiV Healthcare's focus on HIV treatment and care makes it a unique and impactful place to work, with a strong commitment to improving the lives of people living with HIV.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: The Marketing Manager reports directly to the ViiV Country Manager (Australia) and leads the specialty marketing team
Work Arrangement: Full-time, on-site, with flexibility to work from home occasionally
Growth Opportunities:
- Potential to progress to a more senior leadership role within ViiV Healthcare or GSK
- Opportunities to work on global projects and gain international experience
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: The Marketing Manager role offers significant opportunities for professional growth and development within ViiV Healthcare and the broader GSK organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 436 Johnston St, Level 3, Abbotsford, Victoria VIC 3067, AU
Geographic Context:
- Abbotsford is a suburb of Melbourne, Australia's second-largest city
- The area offers a mix of urban and suburban living, with easy access to public transportation, parks, and cultural attractions
- Melbourne is known for its vibrant arts scene, world-class dining, and sporting events
Work Schedule: Standard business hours, with flexibility to work from home occasionally
ASSUMPTION: The Abbotsford office provides a modern and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and key stakeholders
- Final interview with the ViiV Country Manager (Australia)
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Commercial and financial acumen
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research ViiV Healthcare and the broader pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, sales strategy, financial acumen, coaching skills, business partnering, stakeholder management, continuous improvement, operational excellence, HIV, pharmaceuticals
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership, and industry-specific knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in Microsoft Office Suite and relevant marketing automation tools, as well as experience using CRM software.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Innovation
- Collaboration
- Integrity
- Respect
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving strategic initiatives that have improved patient outcomes or market share?
- Are you comfortable working in a complex, matrix environment with multiple stakeholders?
- Do you thrive in a collaborative work environment and enjoy mentoring and developing team members?
ASSUMPTION: ViiV Healthcare values a diverse and inclusive work environment, with a strong focus on patient-centricity, innovation, and collaboration.
⚠️ Potential Challenges
- Managing a complex, matrix environment with multiple stakeholders
- Balancing strategic planning and day-to-day tactical execution
- Adapting to changes in the pharmaceutical industry and regulatory environment
- Working in a fast-paced, dynamic organization with competing priorities
ASSUMPTION: The Marketing Manager role presents unique challenges and opportunities, requiring strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the HIV therapeutic area, requiring a deep understanding of the disease state and relevant treatments
- Compared to other pharmaceutical marketing roles, this position offers a unique opportunity to work for a company that is 100% focused on HIV treatment and care
- Career progression in this role could lead to more senior leadership positions within ViiV Healthcare or GSK
ASSUMPTION: The Marketing Manager role at ViiV Healthcare offers a unique focus on HIV treatment and care, with opportunities for professional growth and development within the broader GSK organization.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new HIV treatment, including launch planning, pricing, and promotional tactics
- Conducting market research and competitive analysis to inform strategic decision-making
- Leading a cross-functional team to develop and execute a patient education campaign, improving health outcomes and adherence
ASSUMPTION: The Marketing Manager will be involved in a wide range of projects, requiring strong leadership, strategic thinking, and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and across the broader business?
- How does ViiV Healthcare support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does ViiV Healthcare approach innovation and continuous improvement in its marketing strategies?
- What is the company's approach to work-life balance and flexibility for employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research ViiV Healthcare and the broader pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
