📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Eurofins
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing digital marketing efforts, including website management, SEO, and lead generation
- Assisting in creating content for various platforms and supporting event organization
- Collaborating with local teams in Europe and the US
- Monitoring marketing campaign progress and results to improve performance
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through digital marketing channels and supporting non-digital marketing efforts.
📋 Key Responsibilities
✅ Digital Marketing:
- Manage websites, including content development and updates, SEO/SEA organization, leads generation, web analytics, and internal/external coordination
- Manage LinkedIn, including content management, paid campaigns, and coordination with local teams
- Monitor marketing campaign progress and results to gather data and improve performance
✅ Non-Digital Marketing:
- Assist in creating and updating content on multiple platforms, including presentations and flyers
- Support organizing internal and external events
ASSUMPTION: The role requires a proactive approach, with a focus on generating leads, improving website performance, and supporting various marketing initiatives.
🎯 Required Qualifications
Education: Ideally, degree-educated with a marketing subject from a reputable university
Experience: Ideally, experience within a B2B environment, with different industries welcome
Required Skills:
- Proficient in Office applications (Word, Excel, PowerPoint) and Adobe suite (InDesign or Canva)
- Familiar with LinkedIn solutions
- Autonomous and thorough
- Confident and effective communicator with a keen eye for detail
- Creative and open-minded to incorporate new trends and ideas into marketing
- Fast learner with the ability to multi-task
- Positive and can-do attitude with a sense of urgency and flexibility, prioritizing various responsibilities as needed
- Result-driven mindset
- Strong team player working with various teams (people of varied cultures and backgrounds)
Preferred Skills:
- Experience in a similar role or relevant industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a marketing degree and relevant experience in a B2B environment will be best suited for this role. Familiarity with LinkedIn solutions and proficiency in Office applications and Adobe suite are essential.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for entry-level to mid-level marketing managers in the Plano, TX area)
Benefits:
- Excellent full-time benefits including comprehensive medical coverage, dental, and vision options
- Life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range is an estimate based on industry standards for the Plano, TX area. The benefits package is comprehensive and competitive for an entry-level to mid-level position.
📌 Applicant Insights
🔍 Company Context
Industry: Eurofins is a global scientific analysis company, providing a unique range of analytical testing services to clients across multiple industries, including food, environment, pharmaceuticals, and cosmetics. They aim to make life and our environment safer, healthier, and more sustainable.
Company Size: Eurofins has 55,000 staff across a decentralized and entrepreneurial network of 900 laboratories in over 50 countries, making it a large, global organization.
Founded: Eurofins was founded in 1987 in Nantes, France, and has since grown into a global leader in its field.
Company Description:
- Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries
- They focus on ensuring the safety, authenticity, and quality of products, making life and our environment safer, healthier, and more sustainable
- Eurofins is the global leader in food, environment, pharmaceutical, and cosmetic product testing, as well as agroscience Contract Research Organisation services
Company Specialties:
- Food safety and quality testing
- Environmental testing
- Pharmaceutical and cosmetic product testing
- Agroscience Contract Research Organisation services
Company Website: Eurofins Viracor Clinical
ASSUMPTION: Eurofins is a large, global organization with a strong focus on scientific analysis and testing services. Their specialties and expertise make them a leader in their industry.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years of experience)
Reporting Structure: The Marketing Manager will report directly to the Marketing Director and collaborate with various teams, including local teams in Europe and the US.
Work Arrangement: This role is on-site, with flexibility for remote work as needed.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding responsibilities and team leadership opportunities
- Potential to work on international projects and collaborate with global teams
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Eurofins has a modern, professional office environment with a collaborative and entrepreneurial culture.
Office Location(s): Plano, Texas, United States
Geographic Context:
- Plano is a city in Texas with a population of approximately 288,000 people
- It is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
- Plano is known for its high quality of life, excellent schools, and numerous job opportunities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility as needed
ASSUMPTION: The Plano office offers a professional and collaborative work environment, with opportunities for growth and development within the organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing and digital marketing skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and teamwork
Application Tips:
- Tailor your resume to highlight relevant marketing and digital marketing skills and experiences
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Eurofins and the role to demonstrate your understanding of the company and the position
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Marketing, Digital Marketing, SEO, Lead Generation, Web Analytics, Event Organization, Content Development, Teamwork, Collaboration, B2B, Marketing Manager
ASSUMPTION: The application process for this role is typical for a marketing position, with a focus on assessing marketing skills, communication, and cultural fit.
🛠️ Tools & Technologies
- Office applications (Word, Excel, PowerPoint)
- Adobe suite (InDesign or Canva)
- LinkedIn solutions
- SEO and web analytics tools
- Event management software
ASSUMPTION: The required tools and technologies for this role are standard for marketing and digital marketing positions.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Innovation
- Customer focus
- Integrity
- Collaboration
Work Style:
- Collaborative and team-oriented
- Entrepreneurial and proactive
- Results-driven and focused on continuous improvement
- Adaptable and open to new ideas and trends
Self-Assessment Questions:
- Do you have a strong background in marketing and digital marketing?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a proactive and entrepreneurial approach to your work?
- Are you open to learning new tools and technologies to improve your performance?
ASSUMPTION: Eurofins values expertise, innovation, customer focus, integrity, and collaboration. Candidates who align with these values and work styles will be a good fit for the organization.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating with global teams and managing different time zones
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: The role may present challenges in managing multiple marketing channels, adapting to a fast-paced environment, and collaborating with global teams. Candidates should be prepared to handle these challenges and demonstrate their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Specialist, with a focus on digital marketing and event organization
- It differs from a Marketing Director or Marketing Manager role in that it is more focused on tactical execution rather than strategic planning and leadership
- Career progression from this role could lead to a Marketing Manager or Marketing Director position within the company
ASSUMPTION: This role is similar to entry-level to mid-level marketing positions, with opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and executing a digital marketing campaign to generate leads for a specific product or service
- Managing website content and updates to improve SEO and user experience
- Supporting the organization of an industry event or conference
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Marketing Manager may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and departments within the organization?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Eurofins support work-life balance for its employees?
- What are the most challenging aspects of this role, and how has the previous incumbent approached them?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, growth opportunities, work-life balance, and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and digital marketing skills and experiences
- Prepare examples of successful marketing campaigns or projects you've worked on
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
